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- Tuesday, February 6
Tuesday, February 6
The 5 things in DTC you need to know today
🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…
🚨 In today’s newsletter 🚨
When Legacy Tech Hinders Potential
Navigating Taxes as an Amazon Seller in 2024
eCommerce Packaging Demand Skyrockets
Let’s get into it👇
SHOPIFY
#1 - When Legacy Tech Hinders Potential
The Rundown: Decor Steals, an online home furnishings retailer, switched ecommerce platforms from Salesforce to Shopify Plus to enable faster innovation and reduce ballooning costs.
The details:
Salesforce's high custom dev costs and long timelines limited Decor Steals' ability to quickly test and optimize new sales channels and site features.
Shopify Plus offered intuitive, configurable tools to empower non-technical users to drive more impact.
The switch unlocked major wins - 3x faster, far cheaper launch, 10% conversion lift, 8%+ revenue from new channels.
Decor Steals gained more customer insights from Shopify's integrated data and analytics on channel performance.
Launching new sales channels on Shopify took days or weeks versus months on Salesforce.
Why it matters: As a DTC brand, your technology stack is your foundation. If it begins hindering rather than empowering innovation and growth, it threatens the business.
Monitor for signs of creeping limitations in current platforms. Know the signals of when to migrate to unlock new potential. Use Decor Steals' story to proactively evaluate if faster, more affordable solutions exist to fuel your vision.
JEBBIT
#2 - Putting the Customer First with Jebbit's Interactive Experiences
Imagine This: You walk into a brick & mortar store and start browsing their shoe products. You barely make it in the door when a salesperson is suddenly standing right in front of you.
They start asking your name and email address before you’ve even had a chance to say Hello. When you start to back away because..well, it’s creepy, the sales person jumps back in front of you and says “DON’T YOU WANT 10% OFF?! “
Key Takeaway: This trap is one that brands can easily fall into when they are not putting the customer first. They annoy their customers for name and email by offering them pop-up discounts for products or services the customer isn’t even sure they want yet – without providing any genuine value exchange. As marketers we have to be better and build better experiences for the consumer.
There is a solution to help: Jebbit enables brands to build fun and engaging digital experiences that collect valuable first party data that the consumer willingly and knowingly offers up because they are choosing to interact with the experience.
The brand walks away happy because not only will they see an average 43% lift in AOV and a 30% lift in conversation rate by using Jebbit experiences, but now they have demographic, motivation, preference and intent data about their consumers that they can use to make marketing programs smarter.
The consumer walks away happy because the experience gave them some sort of value exchange beyond a 10% off discount code - whether through a trivia experience that tested their knowledge, an interactive quiz that gave them a personalized recommendation based on their responses, or a digital lookbook that taught them something new, they walk away feeling like they had a true interaction with a brand that cares about them as an individual rather than being bombarded with annoying pop-ups.
AMAZON
#3 - Navigating Taxes as an Amazon Seller in 2024
The Rundown: Guidance on income tax, sales tax, deductions and other tax implications for Amazon third party sellers in 2024.
Step-by-step:
Determine if you meet economic nexus thresholds for any states to collect sales tax
Select a tax reporting method (Accrual, Cash, or Hybrid)
Track all business transactions and expenses for deductions
Calculate sales tax collection where required
File and pay business taxes on time
Actionable Takeaway: Review sales thresholds and tax laws in all states where you have Amazon sales. Select optimal accounting software and run tax projections for 2024 to minimize liability.
🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…
RESOURCES
#4 - Things Worth Checking Out
AI - Shopify's new AI search feature helps sellers recommend the right products to customers
REPORT - eCommerce is shaping the future of logistics
NEWS - FedEx’s ecommerce battle hinges on shoprunner and a ‘critical mass’ of retailers
PORTLESS - Struggling with inventory delays and cash flow issues? Tired of waiting 45-60 days for your products to arrive from China? Try Portless!
STOCK - Amazon posts AI-fueled cloud, ecommerce growth, shares jump
SECURITY
#5 - Restoring Trust in Online Shopping
The Rundown: As data breaches and fake reviews erode consumer trust in e-commerce, sites must focus on transparency, authenticity and security to rebuild confidence.
The details:
Online scams and identity theft have made buyers cautious about sharing personal data.
Hidden fees, dubious claims and unclear policies breed mistrust towards sites.
Customer reviews are indispensable for establishing credibility, but many sites now publish fake ones.
Why it matters: Restoring consumer trust is a must for DTC brands relying on loyal shoppers and word-of-mouth growth. By guaranteeing data safety, quality, and review transparency, ecommerce sites can rebuild the credibility vital for sales.
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