Tuesday, February 27

The 5 things in DTC you need to know today

February 27, 2024

🗣 Looking for more qualified leads? Reach 24,000 DTC Brands

🚨 In today’s newsletter 🚨

  • Email Re-Emerges as the Trusted Refuge for DTC Brands

  • The High Cost of Out-of-Stock Products

  • How Advanced Personalization is Helping eCommerce Companies Grab More Business

Let’s get into it👇

EMAIL
#1 - Email Re-Emerges as the Trusted Refuge for DTC Brands

The Rundown: As privacy changes restrict targeting, DTC brands are abandoning their social media homesteads and returning to the trusted lands of email.

The details:

  • Third-party cookie demise and Apple ATT have eroded brands' ability to precisely target potential customers on social media.

  • Once reliable growth engines, Facebook and Instagram now deliver diminishing returns and rising costs per conversion. Social's fields have grown fallow.

  • Email provides fertile new ground - publishers' newsletters deliver engaged users at lower cost. Motivated subscribers generate higher conversion rates.

Why it matters: The inbox was once abandoned for social's greener pastures. Now email offers brands refuge and direct access as targeting shutters close across the social landscape. Its central place in the consumer journey is renewed.

STACK INFLUENCE
#2 - How Sending Free Products to Micro-influencers Has Helped Brands 5x Revenue in 2 Months

Imagine tapping into an army of micro-influencers to showcase your products. With Stack Influence's ingenious platform that automates influencer campaigns at scale, brands on Amazon like Unilever and Magic Spoon have achieved up to 5X revenue growth. This tech does the heavy lifting, letting brands run hundreds of targeted promotions per month through micro-influencers.

And it doesn't stop there. The platform has also helped them build an army of affiliate marketers amongst influencers, leading to wave after wave of new revenue and customers. The potential is immense.

MANAGEMENT
#3 - The High Cost of Out-of-Stock Products

The Rundown: Out-of-stock products lead to billions of dollars in lost ecommerce sales every year. But many brands still struggle with keeping enough inventory on hand to meet customer demand.

Step-by-step:

  1. Track your inventory data over time and pay attention to any discrepancies between sales and stock levels. This signals a potential stock problem.

  2. Set reorder points in your system to automatically trigger when stock gets low. This helps prevent stockouts before they happen.

  3. Use demand forecasting tools and algorithms to better predict fluctuations in demand. Plan your inventory accordingly.

  4. Partner with a reliable 3PL (third-party logistics provider) to help manage warehouse stock, shipping, and inventory tracking.

  5. Implement an inventory management system to sync all sales channels, centralize data, and gain more supply chain visibility.

Actionable Takeaway:

Effective inventory and warehouse management is crucial for avoiding lost sales. Leverage the right technologies and logistics partnerships to help automatically track and replenish stock. Your customers and bottom line will thank you.

DTC Daily’s Monthly Spotlight:

Tools and Services

Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign 

Get a Metal Business Card: My Metal Business Card

Use influencers to create UGC for your brand: minisocial


🗣 Have an upcoming event or tools you’d like to recommend to 24,000 DTC Brands? Click Here

RESOURCES
#4 - Things Worth Checking Out

AI - AI accelerates innovation in fashion trend forecasting, design, sales

SURVEY - Consumers trust ecommerce, but have concerns 

SOCIAL - Pinterest launches shoppable streaming series as social apps monetize content

TOOLS - 13 essential ecommerce tools every online store needs

STOCK - Is this the biggest reason to be bearish on Etsy stock?

REPORT
#5 - How Advanced Personalization is Helping eCommerce Companies Grab More Business

The Rundown: A new report from CleverTap finds eCommerce companies leveraging advanced real-time personalization see up to 7x more purchases compared to generic messaging.

The details:

  • Analysis of 500,000 messages across 43 global companies shows highly tailored communication drives exponentially higher engagement and sales.

  • Businesses are tiered based on strategy - the top "Stellar" group utilizing real-time targeting overperformed industry benchmarks by 500%.

  • Triggered messages based on predictive behaviors outperform activity-based promotions.

Why it matters: The findings spotlight the outsized gains enabled by personalized, intent-based communication versus one-size-fits-all. As AI makes 1:1 messaging scalable, retailers must adapt or lose relevancy.

For ecommerce marketers, the implications are clear - implement workflows and infrastructure to capitalize on personalization-driven growth before the competition does. Messaging strategy and technology should focus on surfacing real-time insights to connect with customers in the moment.

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