Tuesday, February 13

The 5 things in DTC you need to know today

🗣 Want to Reach an Audience of 20,000 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • eBook Launch!

  • Streamlining eCommerce Returns

  • Luxury Retailers Struggle With Flood of Counterfeits On TikTok

Let’s get into it👇

EBOOK
#1 - DTC Daily has reached 20,000 readers!

To celebrate reaching this milestone we have written an eBook that will help you increase sales with the new 4Ps of DTC marketing:

  • Simple break down of each strategy

  • Actionable tips easy to implement

  • With Case Study Examples

  • 45 mins Read

Let us know what you think of it!

HUBSPOT
#2 - The Top 50 Irresistible Facebook Ads

Unlock the secrets to Facebook advertising success with our exclusive guide, “The Top 50 Irresistible Facebook Ads."

This comprehensive collection, meticulously curated by the experts at HubSpot, showcases the best of the best across 17 diverse categories such as fashion, technology, health & wellness, and more.

Whether you're a seasoned marketer looking to refine your strategy or a newcomer eager to make a splash, this guide is your key to understanding what makes an ad not just good, but truly irresistible.

Dive deep into the creative strategies, compelling copy, and eye-catching designs that propelled these ads to the forefront of their industries.

Don't miss out on this opportunity to elevate your advertising game, all at no cost with our invaluable swipe file!

ECOMMERCE
#3 - Streamlining eCommerce Returns

The Rundown: Managing returns is essential for e-commerce businesses to provide good customer service, but inefficient returns processes can be frustrating and expensive.

Step-by-step:

  1. Set up a transparent, lenient returns policy on your website outlining eligibility, timeframes, procedures, and reasons for returns.

  2. Implement an automated return authorization system to handle approvals quickly while preventing fraud.

  3. Streamline the physical returns process by including prepaid shipping labels and packaging with orders, and automating refunds.

  4. Refine internal restocking processes to efficiently inspect, process, and reshelf returned inventory.

  5. Use return analytics to identify trends, AI to detect fraud, and software to optimize operations.

Takeaway: This article outlines practical steps e-commerce businesses can take to streamline their returns process. By following the recommendations around policy, automation, fulfillment, and leveraging data, merchants can transform returns management into a source of customer satisfaction.

🗣 Want to Reach an Audience of 20,000 DTC Brands? Start Here…

RESOURCES
#4 - Things Worth Checking Out

TECHNOLOGY - BigCommerce launches storefront technology featuring composable architecture

AMAZON - Cracking Amazon's code: how shoppers are shaping ecommerce

TRENDS - eCommerce trends 2024: artificial intelligence, augmented reality & more

NEWS - Bravada launches women’s fashion ecommerce site promising fast domestic shipping

 REPORT - Gen Z shuns Valentine's clichés in favour of pre-loved gifts, Adevinta research reveals

TIKTOK
#5 - Luxury Retailers Struggle With Flood of Fraudulent Returns and Counterfeits On TikTok

The Rundown: Viral TikTok videos are exposing a shocking rise in return fraud and counterfeits being sent to luxury online shoppers.

The details:

  • A woman ordered a $275 ashtray but received a can of tuna from Saks Fifth Avenue instead.

  • Another TikToker got a fake $4,800 leather jacket from Saks rather than the real designer version she paid for.

  • Yet another bought $1,250 designer sandals but the Bottega Veneta store deemed them counterfeit.

Why it matters: As clips spread fast showing buyers receiving bogus or swapped items, trust in online retailers risks plummeting. Luxury e-commerce depends heavily on authenticity and customer confidence. Lose those, and the entire shopping model unravels.

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