Tuesday, Feb 4

 In today’s newsletter 

• Keep Your Upsell Game Strong (and Simple)

• Hire the highest quality overseas talent with Oceans

• DTC Playbook: Lovevery’s Meta Ads

• Bridges aren’t meant to be burned—they’re meant to be crossed again

• 4 Pricing Hacks That Boost Sales Instantly!

• Latest News: It’s Time to Pay Attention to Bing & more…

  Let's Dive Into It! 👇

If you're upselling in the cart, don’t throw the entire catalog at your customer. Stick to 1-3 complementary products. Why? Because overwhelming them is a surefire way to see them leave—fast.

Here’s the playbook:

• Don’t Overload: Upsell no more than three relevant items. Cluttered carts = confused customers = abandoned carts.

• Make It Count: The upsell should enhance their original choice, not feel random.

• Prepare For Abandonment Anyway: Even with a clean cart and smart upsells, a significant amount of shoppers will leave anyway for X number of reasons. That’s where a killer abandoned cart flow comes in.

The numbers don’t lie—70% of carts get abandoned. So, make sure your abandoned cart emails are optimized. Include the upsell they left behind, show how it adds value, and use visuals to seal the deal.

Upsells are the warm-up act; your email flow is the closer. Nail both, and you’ve got a revenue driving machine!

Need help with building out such flows that are meant to bring back customers?

Hire the highest quality overseas talent with Oceans.

Our offshore talent has more impressive resumes than your employees. Seriously.

Most outsourced firms can’t source the type of EA who can work with a $100M executive, but Oceans can. Our EAs take over all of your backend admin and operational work, so you can focus on what actually matters: scaling your business.

Work with the firm that sources the right-hand to Morning Brew, Beehiiv, and Magic Spoon.

Get full-time, highly experienced talent for only $3,000/month.

Learn more about Oceans

Welcome back to the DTC Playbook!

Yesterday, we broke down Lovevery’s Amazon product page and the strategies behind its success.

Today, we’re shifting gears to their Meta Ads—an essential part of their customer acquisition strategy.

Meta ads are the gateway to capturing parents' attention in the crowded educational tools market.

Lovevery’s ad for their Reading Skill Set showcases strong fundamentals but leaves room for optimization.

Let me break it down.

What Works Well

1. Appealing Headline

   • “Swap no-fun phonics drills for an award-winning reading program that’s full of fun.”

   • This headline addresses a key pain point for parents and positions Lovevery as an engaging alternative.

2. Clear Product Overview

   • The ad breaks down the 9 tools included, each labeled with names and paired with visual elements like Compound Word Pairs and Movable Alphabet. It’s easy to digest and shows variety.

3. Trust & Credibility

   • The phrase “award-winning” builds trust, and the detailed, well-designed layout reflects a premium product that appeals to parents looking for quality.

Actionable CTA

• The “Shop Now” button directs parents to act, making the path to purchase straightforward.

What Could Be Better

1. Weak Emotional Hook

   • While functional, the ad misses an opportunity to tap into parents’ emotions. For example:

     • Replace “Prep for Kindergarten Reading” with: “Give Your Child the Confidence to Succeed in Kindergarten.”

2. Missing USP Details

   • Highlight what makes the kit unique. For example, add specifics like “Designed by early education experts” or “Backed by research to boost reading skills.”

3. Relatable Imagery

   • Show children using the tools in real-life scenarios to create a stronger connection. This human element could increase relatability and engagement.

Stronger Visual Contrast

• The pastel background complements the brand’s aesthetic but blends into busy social feeds. A slightly bolder or gradient background would enhance visibility.

Key Takeaways

Lovevery’s ad successfully captures attention with its structured design, credibility, and actionable CTA. 

However, adding emotional appeal, emphasizing unique features, and including relatable imagery could elevate the ad's performance and better connect with the target audience.

Bridges aren’t meant to be burned—they’re meant to be crossed again

Lesson? When people exit, they can either close doors or leave them wide open. Treat those exits like a handshake, not a mic drop. Because you never know—your next collaboration might come from the most unexpected places.

Let’s normalize professional respect. It pays dividends.

Feel free to check out the full discussion on X here. He’s also shared her details in the comments if you’re looking to hire someone offshore.

If you’re looking to hire designers specially, I highly recommend Delesign, and they’re super affordable!

dtcdaily.news

View more on Instagram

Your pricing strategy might be costing you sales! Try these 4 proven hacks to make your prices more appealing and drive more revenue. From psychological tricks to strategic pricing setups, these small tweaks can lead to big results. 

📰IN THE NEWS

👉It’s Time to Pay Attention to Bing

Bing is gaining traction as Microsoft integrates AI-powered search, making it a stronger competitor to Google. With improved indexing, lower ad costs, and growing market share, businesses should consider optimizing for Bing SEO and ads.

👉TikTok Announces Programming for Black History Month

TikTok is celebrating Black History Month 2025 with dedicated content, creator spotlights, and in-app initiatives to amplify Black voices. The platform will feature Black-owned businesses, cultural discussions, and exclusive live events.

👉European ecommerce to grow 45% in 5 years

European eCommerce is projected to grow by 45% over the next five years, driven by mobile shopping, cross-border trade, and AI-driven personalization. Key markets like Germany, France, and the U.K. will lead the expansion.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

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