Tuesday, December 12

e🗣 Want to get in front of our audience? Start here…

🚨 In today’s newsletter 🚨

• Science that makes hyper-personalized shopping work

• Over half of Americans reducing holiday shopping due to inflation

• How to start dropshipping in 2024

Let’s get into it👇

#1 - 📚 Art & science behind hyper-personalized shopping

📰 TL;DR - Ecommerce brands are taking personalization to the next level through hyper-personalization - using AI and customer data to provide tailored shopping experiences like texts from your gym checking on your experience and custom product suggestions based on purchases.

While it may seem creepy, most shoppers enjoy and even expect this now. Statistics show personalized marketing builds trust and loyalty, with brands doing it well generating 40% more revenue. So if your favorite companies make you feel special lately, it's likely part of their strategy.

💡 Insight - As the holiday shopping season ramps up, forward-thinking brands are already looking ahead to more advanced personalization tactics. Hyper-personalized marketing is becoming the norm, with AI and data powering tailored recommendations.

Brands walk a fine line between effective personalization and overstepping privacy boundaries though. Still, personalized communication helps build loyalty and revenue. In 2024, custom interactions may reach further into the purchase journey, powered by a mix of AI and human creativity.

➡️ You can read the article here...

#2 - 💰 How can Amazon FBA sellers make more profit?

📰 TL;DR - Amazon FBA is a tough game. Fee increases, stiff competition, and more. And Amazon doesn’t make it easier when they lose or damage your goods (without letting you know 😡). The good news? You can hold Amazon accountable and get 2-3% of your revenue back in your pocket. If this sounds exciting check out TrueOps

💡 Insight - TrueOps obsesses over holding Amazon accountable so you don’t have to. TrueOps methodically files claims and follows-up relentlessly to recover your hard earned cash. 10% commission, 95% success rate, 100% onshore auditors, you end up with more cash in your pocket than any other solution. DTC daily subscribers can get their first $10k of reimbursements totally free here.

#3 - 🛍️ More than 50% Americans cutting back on holiday shopping due to inflation

📰 TL;DR - A new poll shows over half of Americans are cutting back on holiday shopping due to inflation and high prices. 55% of respondents are scaling back gift lists, up from previous years. 2022 US holiday spending is projected to be split - 46% between Cyber Monday and Christmas Eve, 50% before and after.

Shoppers typically have half their buying to do after the sales events. So while deals may tempt people, financial limitations are having a tangible impact.

💡 Insight - Every single American is feeling the pinch of rising prices this holiday season. With over half scaling back gift budgets, many families will struggle to make ends meet and put food on the table. This is where we need to band together as communities. Let's organize food and fund drives to help fill local food bank shelves.

Ask schools, places of worship and businesses to collect donations. And those who can spare a little extra this season - donate a portion of your own holiday budget. Even small acts of kindness will lift spirits and fill plates during an otherwise stressful time. Together, we can spread holiday hope.

➡️ You can read the article here...

📣 Want to get in front of our audience? Start here… 

#4 - 🛠️ Things worth checking out

😎 AI - Big retailers using AI to slash number of clothing returns when shopping online

📱 TECHNOLOGY - Tools used by 23-year-old dropshipper who makes $60K in revenue each month

🎨 CONTENT - Festive shoppers 81% more likely to click on personalised content this year

💵 FINANCE - AI powered retail payments are happening in a big way

📈 STOCKS - Buying this stock just might be better decision than Amazon

#5 - 📦 9 steps to start dropshipping in 2024

📰 TL;DR - I believe dropshipping is an attractive business model for aspiring ecommerce entrepreneurs in 2023. Minimal upfront costs to launch an online store. Easy setup. Low overhead expenses. Choose profitable niches and quality suppliers to maximize margins.

Build an optimized website focused on conversions. Implement diverse marketing strategies across multiple channels. Stay nimble adapting to market changes. With grit and smarts, dropshipping can be a lucrative home-based business!

💡 Insight - Choosing the right ecommerce platform that seamlessly integrates with dropshipping suppliers is key in 2024. As your online store grows, ensure the platform you selected has features to support increased traffic, more products, and greater order volumes.

Continuously evaluate if it still meets your business needs as you scale up. Streamlining order fulfillment processes also helps efficiently manage the influx of purchases typically seen during the holiday season and into the new year.

➡️ You can read the article here...