- DTC Daily
- Posts
- Tuesday Dec 3
Tuesday Dec 3
Ibrahim Masood
December 03, 2024
🚨 In today’s newsletter 🚨
How Novos Boosted Awareness and In-Store Sales with Erewhon’s Viral Smoothie Collaboration
Shopify Merchants Have Already Surpassed $9.3B – The Holiday Rush Is On!
How to Reduce Churn with Cancellation Flows for Your DTC Brand
Post-BFCM Debrief: 7 Learnings & How to Apply Them
Overcoming Growth Challenges: A Smarter Way to Scale Your DTC Brand
Latest News: The critical role of loyalty programs during the holiday shopping season and more
Let's dive into it! 👇
#1
How Novos Boosted Awareness and In-Store Sales with Erewhon’s Viral Smoothie Collaboration
Here’s how they did it:
When Novos partnered with Erewhon on their latest viral smoothie, the objective was twofold: drive customers in-store to try the product and build awareness for Novos Core supplements. To bring the campaign to life, they enlisted a team of local creators to produce authentic, in-store content emphasizing the product’s benefits.
The results?
Over 400K total reach from creators
10+ fully-licensed videos for use in ads, social media, and beyond
Increased engagement for Erewhon’s viral smoothie featuring Novos Core
What made it a success?
Strategic creator partnerships: A group of 10 local creators brought a relatable, community-focused element to the campaign.
On-site content creation: Videos were filmed in-store, showcasing Novos Core supplements as an integral part of Erewhon’s wellness offerings.
Scalable assets: All content was repurposed for paid ads, organic posts, and future campaigns, ensuring maximum impact.
Key takeaways from the campaign:
Localized influencer collaborations are highly effective for driving foot traffic.
High-quality, short-form video resonates with wellness-conscious audiences.
Licensed content extends the shelf life of a campaign, maximizing ROI.
This campaign wasn’t just about boosting sales—it built lasting brand awareness in a competitive wellness market.
Could authentic, creator-driven content elevate your next partnership?
#2
Shopify Merchants Have Already Surpassed $9.38B - The Holiday Rush Is On!
We have our very own President of Shopify sharing the record global numbers hit, and it isn’t over yet. We know a lot of the brands have the campaigns going throughout this week as well.
#3
How to Reduce Churn with Cancellation Flows for Your DTC Brand
When a customer hits “cancel,” it doesn’t have to mean goodbye forever. Cancellation flows can be your secret weapon to address their concerns and offer solutions to keep them around. Below are some actionable strategies for crafting these flows, ensuring they reduce churn and give customers a reason to stick around.
Why this matters: Customer retention is always cheaper than acquisition. A well-designed cancellation flow not only saves revenue but also shows customers that you’re listening and care about their experience.
What you can do today:
Gather insights before cancellation: Add a step in the process to ask why they’re leaving. Make it short, specific, and effortless for them to respond
Offer flexible options: Provide alternatives like pausing their subscription, switching plans, or skipping a cycle instead of canceling outright
Incentivize loyalty: Share personalized discounts, free add-ons, or a loyalty reward that makes them rethink their decision
Make it personal: Use a friendly tone in your cancellation messages, highlighting how the brand values them and what they’ll miss out on by leaving
Automate follow-ups: Send an email a week later with an exclusive reactivation offer or ask for more feedback to keep the door open
Want Ibrahim to help you set up these email flows? Submit this short form.
#4
Post-BFCM Debrief: 7 Learnings & How to Apply Them
BFCM is now behind us, and now it’s time to reflect, analyze, and plan ahead.
Every campaign—whether it smashed records or fell short—teaches valuable lessons that can fuel your future growth.
Let’s break down the key takeaways from BFCM 2024 and how to turn them into actionable strategies.
1. Which Products Stole the Show? 🎯
Identify your top-performing products.
Were certain products more popular than expected?
Did bundles or upsells outperform individual items?
Actionable Insight: Double down on promoting these winners year-round and explore creating complementary products to maximize sales.
2. Ad Creatives: What Worked (and What Didn’t)? 🎨
Review your ad performance.
Which creative styles had the highest CTR or ROAS?
Did videos outperform images? Did UGC resonate more than polished content?
Actionable Insight: Use these insights to refine your creative strategy, keeping what worked and discarding what didn’t.
3. Traffic vs. Conversions: Where Did You Lose Shoppers? 🔍
High traffic with low conversions? Dig into the data.
Check landing page performance: Were there bottlenecks in navigation or checkout?
Look for patterns in cart abandonment: Were shipping costs or delivery times the issue?
Actionable Insight: Optimize your website experience, focus on reducing friction, and consider retargeting abandoned carts.
4. What Did Your Customers Respond To? đź’¬
Analyze customer behavior and feedback.
Did certain offers resonate more than others?
What feedback did your support team receive about deals, product quality, or shipping?
Actionable Insight: Align future promotions with what your customers value most and address any recurring complaints head-on.
5. Was Your Budget Allocated Efficiently? đź’¸
Evaluate your ad spend.
Which campaigns delivered the best ROI?
Were there underperforming campaigns that drained your budget?
Actionable Insight: Refine your budget allocation for future campaigns by focusing on high-performing audiences and placements.
6. Retargeting Potential: Don’t Leave Warm Audiences Behind 🔄
You’ve gathered tons of data during BFCM—use it!
Retarget visitors who browsed but didn’t buy during December
Engage new customers with follow-up holiday offers.
Actionable Insight: Build post-BFCM campaigns to turn one-time shoppers into repeat buyers.
7. Prep for Q1: Keep the Momentum Going 🚀
The holiday rush may be over, but the opportunities don’t stop here.
Plan New Year promotions targeting “New Year, New Me” resolutions.
Use BFCM data to build lookalike audiences for January campaigns.
Actionable Insight: Make Q1 your most profitable quarter by leveraging your BFCM momentum.
#5
Overcoming Growth Challenges: A Smarter Way to Scale Your DTC Brand
Growing a DTC brand comes with unique challenges. Standing out in a competitive market, attracting high-quality traffic, and converting visitors into loyal customers are no easy tasks. Add to that the complexity of managing campaigns, optimizing customer journeys, and scaling effectively—it can quickly become overwhelming.
This is where WEBITMD can provide significant support. They address these challenges head-on by crafting clear and compelling brand messages that resonate with target audiences and implementing multi-channel paid media campaigns to drive quality traffic.
What makes WEBITMD particularly effective is their ability to optimize the entire customer journey. They design conversion-focused websites, create engaging content, and set up marketing automation workflows that nurture leads and encourage repeat purchases.
By leveraging tools like customized CRMs and aligning marketing, sales, and customer service through their Revenue Operations strategies, WEBITMD helps DTC brands not only scale but thrive with a unified, data-driven approach. It’s a solution built for sustainable growth and success in a highly competitive landscape.
đź“°IN THE NEWS
Loyalty programs are a key driver of holiday success, attracting cost-conscious shoppers with personalized rewards and exclusive offers. They also provide retailers with valuable insights to tailor promotions, retain customers, and boost sales.
A November survey by MGH found that 55% of consumers discover holiday gift ideas on TikTok, with 69% influenced by unboxing videos, reviews, and user experiences when making purchase decisions.
Bath & Body Works’ Rewards program drove over 80% of U.S. year-to-date sales and contributed to a 3% YoY Q3 sales increase. The brand’s focus on personalized rewards, omnichannel experiences, and customer retention showcases the power of loyalty programs.
Have any questions that you need help with?
Ask here - look out for Friday’s Issue where Ibrahim will answer them.
If you want to reach our audience, email [email protected] or set up a call here