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- Tuesday Dec 24
Tuesday Dec 24
Crys A.
December 24, 2024
In partnership with
🚨 In today’s newsletter 🚨
Tap into the Power of Creator Customers
New Year Delivery: Beat the Clock with Smart Shipping!
From Skeptic to Advocate: Building Effective Loyalty Programs
10 Scroll-Optimization Hacks to Skyrocket Your Meta Ad Performance - Part-1
Latest News: Outstanding Marketing Campaigns from 2024 & more…
Let's Dive Into It! 👇
#1
Tap into the Power of Creator Customers
Thousands of influencers already use & love your product
But chances are you don’t know who these people are
We reveal these creator customers to you, instantly
#2
New Year Delivery: Beat the Clock with Smart Shipping!
This is so true, and so so important!
So if you’re running a campaign for new year, you need to let the person know that if they order it today, it would arrive by 29th (make sure to add a 2 day buffer to ensure it copes up with delays), so in this case, even if it arrives a day or two late, they’d still receive the the product on time to gift it to their loved ones.
#3
From Skeptic to Advocate: Building Effective Loyalty Programs
Happy Tuesday!
DTC brands often rush to implement a loyalty scheme across their entire website, investing significant effort in promoting its value, only to face disappointment when it doesn’t deliver the expected results.
When I joined Peel Away a couple of years back, we didn’t have it set up yet. During my podcasts, I used to ask a few Founders if it’s something that has been working for them, and their response would usually be, “Yeah… it doesn’t do much; we’re thinking about removing it.” This experience initially made me skeptical about loyalty schemes.
However, over time, I noticed that loyalty schemes were highly effective for product market fit (PMF) brands. Your existing customers deserve rewards and benefits for their loyalty. Why not show them some extra love and attention for sticking with you? Additionally, it’s much more cost-effective than acquiring new customers.
There are numerous secondary benefits, such as encouraging reviews (if your platform allows), fostering referrals, and more. So why do loyalty schemes often disappoint startups? I believe it’s because they’re implemented too early.
Is it worth setting up a loyalty scheme right away?
Consider this: if you have 200 new customers per month and 20% sign up for your scheme, that’s 40 people. If 5% of them make additional purchases they wouldn’t have otherwise, that results in 2 extra orders, equating to 1% overall growth. While these customers might make more than one extra purchase over time, initially, it’s minimal. Contrast this with having 2000 new customers per month, resulting in 20 extra orders—a much more significant impact.
The real calculation involves a complex combination of order frequency, order value, and sign-up/order rates. This rough estimation illustrates why immediate implementation isn’t always necessary, especially considering:
The costs of the tool
Email setup expenses
Ongoing messaging strategy development
Customer acquisition tactics
Understanding normal buying behavior
Once you begin scaling up acquisitions and gain better insights into these areas, it’s worth considering a loyalty scheme.
Your checklist for getting started:
Determine what reward level you can offer based on your margins
Decide what you want to reward (e.g., reviews, referrals, milestone rewards, surveys for learnings)
Choose the tool that best fits your plan (e.g., we use Loyalty Lion, but you can also consider using smile.io or influence.io). I love the fact that Loyalty Lion has direct integration with Okendo (review tool), so we have a reward system in place for customers that submit reviews, and they receive more points when they also submit a review with media)
Develop your sign-up strategy for new and existing customers (integrate 1-2 extra emails into your flow)
Plan emails to encourage usage (don’t assume customers will use it automatically; share information about the system, points, and new rewards)
Decide how to feature the loyalty scheme on your website (a dedicated page is preferable, and you can also have a tiny floating widget on one of the corners, without disrupting any content. If you already have too many widgets, may be consider not adding one more, and just have a dedicated page for it)
Start simple, especially if you’re not very large yet. Avoid complex features (tiers, multiple rewards, VIP programs) initially—these can be explored later.
Alright folks, that’s it for today!
-Ibrahim
#4
10 Scroll-Optimization Hacks to Skyrocket Your Meta Ad Performance - Part-1
In today’s fast-scrolling world, capturing attention on Meta ads is tougher than ever.
Users are swiping past content in milliseconds, and if your ad doesn’t stop them instantly, it’s lost.
Enter scroll frame optimisation—a strategy designed to hook users in the first few frames and keep them engaged.
By optimising elements like thumbnails, text overlays, and the first 3 seconds of your video, you can transform casual scrollers into active engagers and boost conversions.
Ready to stop the scroll? Let’s dive in.
1. Thumbnails: Hook Viewers with First Frame Impact
The thumbnail is the first thing users see before playing your video, so it needs to make an immediate impression.
Use Bold, high-contrast visuals: Make your product pop with vibrant colours.
Clear product shots: Showcase the product in use or action. For instance, show someone working out in a dynamic pose if you're promoting a fitness product.
Thumbnails should tell a story at a glance and entice users to pause and click. Avoid cluttered images—simplicity with impact is key.
2. Text Overlays: Communicate Instant Value
Since most users watch videos without sound, your text overlays must carry the weight of your message.
Place bold, clear text in the first few seconds of your video to convey your primary value proposition or offer.
Keep it simple and direct: Use statements like “Save 50% Today” or “Get Glowing Skin in 7 Days.”
High readability: Make sure your text is large enough to be readable on mobile devices and stands out from the background.
By delivering value upfront, you ensure users understand the core message without relying on sound.
3. Headlines: Reinforce Your Message
Headlines in Meta ads appear directly below the video, offering additional context.
While the video grabs attention, your headline should reinforce what the viewer just saw:
Support the core message: For instance, if your video is about a skincare product, a headline like “Clinically Proven for Softer Skin” strengthens the value proposition.
Keep it short and actionable: “Shop Now for Exclusive Deals” or “Transform Your Home in Minutes.”
Headlines are critical because they clarify and drive users to take the next step.
4. Primary Text: Layer Your Message for Maximum Impact
The primary text in meta ads, which appears above the video, allows you to elaborate on your offer.
The first 125 characters are visible before users click ""See More,"" so make them count:
Start with a strong hook: Make sure your first sentence addresses a pain point or a clear benefit: “Tired of expensive gym memberships? Save with our at-home workout kit.”
Add urgency: Including phrases like “Limited time only” or “While supplies last” adds a sense of urgency.
Use the primary text to provide context for your video and reinforce the message.
5. First 3 Seconds: The Core Hook
Meta-research shows that the first three seconds of a video are critical. If your content doesn’t hook users immediately, they will scroll past it. Here’s how to optimise the first few frames:
Start with action: Show the product in use or a transformation. For example, if you're selling kitchen gadgets, start with a satisfying shot of the gadget in action.
Highlight a clear benefit: Make it clear what the viewer stands to gain from watching. “Cut your cooking time in half with this tool.”
If you can hook the user in the first 3 seconds, you’ll already reach higher engagement.
As this post was getting too long to put into a single email, I have split the first five hacks here, and the next five will be shared on next Thursday.
Stay Tuned!
If You Want Us To Execute Scroll-Frame Optimisation For Your Meta Ads.
đź“°IN THE NEWS
2024 showcased several standout marketing campaigns that redefined engagement and creativity. From Burger King’s viral “Whopper Whopper” jingle to AirBnB’s local spotlight strategy, brands leveraged humor, personalization, and values to connect with diverse audiences effectively.
Nordstrom is set to be acquired by El Puerto de Liverpool in a $6.25 billion deal, offering shareholders a 42% premium. This transition enables Nordstrom to focus on strategic growth and innovation without the pressure of public markets. The partnership could also enhance its market presence and operational capabilities.
Sephora's 2025 Accelerate program spotlights eight BIPOC-founded beauty brands, providing mentorship, funding, and investor access. This decade-long initiative drives diversity and innovation in beauty, offering consumers more inclusive product choices.
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