Tuesday Dec 17

 🚨 In today’s newsletter 🚨

• Targeted OOH Advertising Is Proving To Be Highly Profitable

• 3 Landing Page Mistakes That Kill Conversions (And How to Fix Them)

• How to Make Your Emails Hit Like 8Sleep’s Flash Sale

• The DTC Daily Podcast is Here!

• Your Holiday Post-Purchase Playbook: Turn Shoppers into Loyal Customers

• Latest News: Social Media Usage in 2024: How Gender Shapes Digital Behavior And More

  Let's Dive Into It! 👇

#1

Targeted OOH Advertising Is Proving To Be Highly Profitable

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

#2

3 Landing Page Mistakes That Kill Conversions (And How to Fix Them)

Ankit is the Co-Founder and head of design at Obvi. Definitely love their designs.

Here’s his take on what actually kills conversions and how to fix them:

Looking to hire talented designers that can match such standard without breaking your bank? You should definitely take a look at Delesign.

#3

How to Make Your Emails Hit Like 8Sleep’s Flash Sale

I’m personally a fan of the work Eight Sleep does, and today, let’s take a look at one of their promotional emails that’s simple, and yet hits the mark.

→ Create Urgency That Feels Real:

They hit you with “48 HOURS ONLY” without sounding too desperate.

→ Promise Something Specific:

“Total refreshment for top recovery” speaks directly to their audience. Ditch vague benefits. Nail the exact result your audience wants.

→ Make Discounts Obvious:

Codes are right where your eyes land. Don’t hide your deals—make them pop, and stack offers if you can.

→ Clean Design, Clear Flow:

One image + one bold headline per section. Your email should pass the “5-second scroll test.” No clutter.

→ End with Confidence:

“Sleep has never been cooler.” Short, strong, no fluff.

#4

The DTC Daily Podcast is Here

We’re thrilled to have launched the DTC Daily Podcast!

FYI, this isn’t your run-of-the-mill podcast, we promise real, actionable takeaways from DTC founders who’ve scaled their brands.

In our first episode, we explore 'The Power of Community' with Emma, founder of Laceeze, who grew her brand to $1M by building a loyal audience.

👉Watch Episode 1 here and don’t forget to subscribe for more insights from real founders who’ve been there, done that.

#5

Your Holiday Post-Purchase Playbook: Turn Shoppers into Loyal Customers

The holiday rush is winding down, but your work isn’t over yet.

The post-purchase phase is a golden opportunity to turn one-time shoppers into loyal, repeat customers.

Here’s your Post-Purchase Playbook to nurture relationships, drive additional sales, and build long-term brand advocates.

1 . Send a Thank-You Email That Stands Out 🙏 

Start with gratitude. A heartfelt thank-you goes a long way in making customers feel appreciated.

What to Include:

A warm “thank you for shopping with us” message.

Details about their order (products, shipping timelines, etc.).

A small bonus, like a discount code for their next purchase.

Pro Tip: Add a personal touch, like using their first name or showcasing the people behind your brand.

2 . Offer a Post-Purchase Discount 💸 

Encourage customers to shop again with an exclusive offer.

What to Do:

Send a follow-up email with a time-sensitive discount.

Highlight complementary products or bundles based on their previous purchase. Example: “Loved your holiday order? Here’s 15% off your next purchase—offer expires in 7 days!”

3 . Upsell with Personalized Recommendations 🎁 

Post-purchase is the perfect time to show customers products they might love.

What to Include:

Recommendations based on their purchase history or browsing behavior.

Create bundles with complementary items.

Example: “Complete your look with these matching accessories!”

4 . Request Reviews and UGC 🌟 

Happy customers are your best advocates. Ask them to share their experience.

What to Do:

Send a post-delivery email asking for a review or testimonial.

Encourage them to share photos of their purchase on social media using a specific hashtag.

Pro Tip: Offer a small incentive, like a discount or entry into a giveaway, for leaving a review or sharing UGC.

5 . Use SMS to Stay Connected 📱 

SMS is a great way to keep customers updated and engaged post-purchase.

What to Send:

Shipping updates and delivery notifications.

Exclusive offers or flash sales for loyal customers.

Example: “Your order has shipped! Want to complete the set? Click here for 20% off matching items.”

6 . Build Loyalty with a Rewards Program 💎 

Give customers a reason to stick around by rewarding their loyalty.

What to Do:

Invite recent buyers to join your loyalty program.

Offer points for signing up, leaving reviews, or making additional purchases.

Pro Tip: Highlight exclusive perks like early access to sales or VIP-only rewards.

7 . Handle Returns with Care 🔄 

Returns are inevitable, but how you handle them can make or break the customer experience.

What to Do:

Make your return policy clear, simple, and customer-friendly.

Use the return process as an opportunity to upsell or cross-sell.

Example: “Need to exchange your item? Here are some top picks to consider!”

8 . Plan for Post-Holiday Engagement 📅 

Don’t let the relationship end after the holidays. Stay top of mind with thoughtful follow-ups.

What to Do:

Send a New Year’s email with resolutions or tips related to your products.

Launch a January-exclusive sale for returning customers.

Example: “Start the year strong with 20% off your next order—January only!”

The post-purchase phase is more than just order fulfillment—it’s your chance to build lasting relationships and drive long-term growth.

By showing gratitude, delivering value, and staying connected, you can turn holiday shoppers into loyal customers who stick with your brand long after the season ends.

📰IN THE NEWS

👉Social Media Usage in 2024: How Gender Shapes Digital Behavior

Men prefer fact-based content on platforms like YouTube and Reddit, while women dominate visually driven spaces like Instagram and Pinterest, favoring storytelling and shopping. Understanding gender-based social media habits helps tailor your campaigns for better engagement and conversions.

👉TikTok Takes U.S. Ban Challenge to The Supreme Court

The Supreme Court is set to decide on a potential TikTok ban following government concerns over data privacy and national security. This move could significantly impact TikTok's U.S. operations and its millions of active users.

👉U.S. Lags in Digital Wallet Adoption

The U.S. is falling behind in digital wallet adoption due to factors like concerns over security, traditional payment habits, and technological trust. While many other regions embrace these payment options, Americans continue to rely on cash and credit cards, limiting digital wallet growth.

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.