Tuesday, Dec 10

Hey there,
I’m excited to share something new with you today—the very first episode of the DTC Daily Podcast 🎧

Is this just another podcast?

Absolutely not. This isn’t your typical long interview. We focus on short, actionable conversations that fit right into your busy schedule. In just 10-20 minutes, we dive deep into the strategies founders used to scale their brands, leaving you with real insights you can start using today.

Episode 1: The power of community building

Emma, the founder of Laceeze, has revolutionized the way kids keep their sports shoes tied and reached $1M in Revenue.

Emma bootstrapped  Laceeze with a very small budget. She couldn’t just blow money on ads. With limited funds, she had to get creative. Instead of relying on paid marketing, her strategy pivoted towards getting an audience to market her product for her.

Find out why and how building a loyal community became the driving force behind Laceeze's growth to a million dollar business and how you could implement the strategy for your business.

Watch the full episode on YouTube here and make sure to subscribe to the channel so you don’t miss future episodes!

A quick personal note from me:

Before I started writing for this newsletter, I was the founder of Sheperd for Men, a skincare brand. Looking back, there were so many moments when I thought, "I wish I knew this earlier!" And that’s what drives me to write the newsletter today—to share what could have helped me during my journey. I think about each step I took, and what could have made a difference in growing the business faster, smarter, and more efficiently. I hope this podcast—and the insights we share—become that 'aha' moment for you.

Best,
Kaushal Pratap
Owner - DTC Daily