Tuesday, August 1

#1 - 💀 16 lessons from Liquid Death

📰 TL;DR - Liquid Death is a product that shouldn’t have worked, right? It’s essentially canned water with edgy marketing. Yet, it did. Dave Schools put together this post of 16 lessons from Liquid Death and its exponential rise. For example, early on the brand’s founder put together a product video as if it already existed, and that’s what proved the idea had legs. It went viral, in fact. Really, the brand is really the whole business — it’s just water, after all! But the founder stuck to his gut, made marketing magic, and made the whole thing work.

💡 Insight - Liquid Death is such an interesting case study. Many DTC brands are trying to appeal to the masses with a unique product. Liquid Death is the opposite, a product in a crowded space that knows it will be polarizing. There’s some magic in that. It’s also worth noting that there were moments in Liquid Death’s journey where they could have rightfully just given up, but they didn’t. This is certainly inspiring, but also difficult to replicate. I like the section where Schools points out where less edgy brands can still take inspiration from Liquid Death, like experimenting, “productizing,” and finding ways to stand out.

➡️ You can read the article here...

#2 - 🚨 How to increase AOV by 10%

📰 TL;DR - Boost your Shopify store's conversion rate and average order value with Monk, the all-in-one AOV enhancement app. Customize widgets, offer cart upsells with a progress bar, set up cross sells and bundles throughout the buying journey, and provide instant support.

💡 Insight - If you are struggling to increase your Shopify store's conversion rate and average order value, Monk can help! It’s a comprehensive AOV enhancement app that combines multiple features into one seamless solution. Customize the design of widgets and upsells to match your brand seamlessly, improve cart conversions with a tiered progress bar and more!

➡️ Get a lifetime 25% discount, an extended 21-day trial, and priority setup and support here.

📣 If you want to reach our audience of 10,000+ DTC store owners, tap here 

#3 - 🤔 Even more Prime Day insights

📰 TL;DR - I know, it already feels like Prime Day was ages ago. But there’s now been a couple of weeks to get some deep analysis, and here it is. A report from Numerator dug up that an impressive 36% of US shoppers bought something on Prime Day. Also, most of them bought one thing at a time — 73% of orders had one item. And 10% of shoppers spent over $500. People also weren’t necessarily browsing aimlessly, 82% went in knowing what they wanted to get. Click through for more stats.

💡 Insight - You’ve got to hand it to Amazon, they’ve basically successfully created their own Black Friday. It also makes me wonder — is it worth selling on Amazon just for access to Prime Day? I can’t answer that for you but I have definitely seen DTC brands who don’t sell on Amazon hosting their own promotions to coincide with Prime Day, hoping to get a piece of the shopping frenzy. I think that’s a good plan, honestly. If Prime Day is another Black Friday, everyone can get in on it.

➡️ You can read the article here...

#4 - 🛠️ Things worth checking out

📈 TRENDS - Here’s AdAge’s latest roundup of DTC trends and moves.

👙 THIRDLOVE - Intimates brand ThirdLove is now selling on Amazon, citing the platform’s speed and convenience. Read more here.

🥊 SHEIN VS. TEMU - The war between these two cheap shopping platforms is heating up. Dig into it here.

💡 PATENTS - Patents are a somewhat complex but important process for those creating original products. This guide breaks it down.

📚 BOOKS - Here’s a list of books about the history of the internet and e-commerce to add to your shelf.

#5 - 🍿 Make TikTok easier with their script generator

📰 TL;DR - Running out of ideas for TikTok ads? Well, did you know TikTok has its own script generator? Located in the Creative Center, the generator lets you input an industry, a product name, and a product description, and a few other fields, and it spits out something usable. It’s detailed enough to include shot ideas and text overlay. It’s pretty idiot proof and this guide goes over exactly how to use it.

💡 Insight - It’s worth noting that TikTok isn’t the only place to find a script generator — Kapwing has one too, for example. I think in a pinch these can be super helpful if you’re really focussed on consistently creating content but are just out of ideas. My issue with these is that the tone doesn’t have much variation and there’s already an issue on TikTok with a lot of ads feeling too similar. For sure use these services as a starting point, but the magic of TikTok happens when you’re willing to get weird. So don’t box yourself in.

➡️ You can read the article here...