- DTC Daily
- Posts
- Tuesday, Aug 20
Tuesday, Aug 20
22
B2B Business Marketing Opportunity
đź—ŁNEW: A dedicated case study of your service/tool. Reach 45,000 DTC brand owners: Learn more
Hey guys,
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
— Jeff Bezos
Why Product Page Optimisation Is Highly Important
Ibrahim’s Nuggets: 1-on-1 DTC Growth
Top 3 Latest News: Charting Pitney Bowes Global Ecommerce’s path to bankruptcy and more…
Let’s get into it👇
KeepCart
Stop coupon leaks, increase margin
KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins
LANDING PAGES
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/51caeda2-3f38-46c9-b3ab-1e7a6afd2b76/Kaushal_DP.png?t=1722336981)
Kaushal - Landing Page/CRO Specialist
Why Product Page Optimisation Is Highly Important
Last week, I shared 10 Cardinal Rules To Improve Conversions.
This week, let's understand why it is so important.
While the Home page is the brain, Product pages are the heart of your e-commerce store.
It's where potential customers decide whether to make a purchase.
A well-optimized product page can increase conversion rates, turning casual browsers into loyal buyers.
Conversely, a poorly designed product page can drive potential customers away and lead to missed sales opportunities.
Here's the kind of impact conversion rate will have on your Sales and ROAS
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/552a0164-8b8a-44bc-aae0-9017d46793c9/cr-importance.png?t=1724148807)
Here, there are 3 conversion rate scenarios.
With 0.5%, 1.5% & 3%
With a $5000 ad spend, assuming you get 10,000 visitors to your website.
In scenario 1, you'd have 50 sales
In scenario 2, you'd have 150 sales
In scenario 3, you'd have 300 sales
While still assuming the Average Order Value at $50 for each scenario.
You see the drastic difference in the revenue.
That's how significant your conversion rate is in the entire funnel.
The first step to boosting your profits is by increasing your conversion rates.
If you need a free audit to improve conversion rates for your website
IBRAHIM’S NUGGETS
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ac5ea9a6-0a8d-4b51-b366-67c7436e4470/Ibrahim_s_DP.png?t=1712050181)
Hi all!
I have some exciting news to share with you today!
A lot of you have asked me to help you with some of your business processes and so now we are launching a 1-on-1 DTC Growth with yours truly!
In this programme, I'll closely work with you and audit your entire funnel and give you the best chance to take your store to the next level.
To give you an idea, below is everything that is included, but we could obviously tweak them a bit if you have custom needs:
I will review all of your current marketing strategies and share his thoughts on what can be improved
Audit your current email campaigns and provide guidance on creating a more effective flow
Landing page and website audits, and how to fix your branding
A complete paid ads audit guidance to improve your ad structure by our in-house paid ads specialist.
Suggest you the right tools and apps to execute on the strategies that will be shared
Free resources such as a CRO checklist, GPT4 Prompts, Influencer Marketing guide, etc.
Email communication with Ibrahim throughout the month
2 1 to-1 Calls (Monthly)
Additional monthly support (separate cost to the above package)
If you are interested, then please fill out the form below and I'll reach out to you.
GeoTargetly
Boost Conversions & UX with Geo-Targeting
Enhance user engagement and conversions with location-specific content and offers.
Elevate your website’s performance today with GeoTargetly’s location-based personalization tools!
IN THE NEWS
Charting Pitney Bowes Global Ecommerce’s path to bankruptcy
eCommerce Now 15.2% of Retail Sales as Growth Slows
Have any questions that you need help with?
Ask here - and look out for Fridays Issue where Ibrahim will answer them.
If you want to reach our audience, email [email protected] or set up a call here