Tuesday, Aug 13

B2B Business Marketing Opportunity

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DelesignChat

When you need a one-off graphic design such as logo, website design; most DTC brands turn to Fiver and Upwork.

❌ They spend hours looking through different portfolios.

❌ Then spend more time waiting for replies and output.

❌ Finally they receive output that looks "basic".

❌ And then they're limited to a couple of revisions.

There is an alternative: DelesignChat

1. All you need to do is go to the landing page and start typing

   • You are immediately connected to a trained designer who has worked with agencies

2. Start describing your project

3. Receive a quote

And that's it. Receive your design the next day!

✅ Fast communication and delivery

✅ Work with experienced designers

✅ Unlimited Revisions

LANDING PAGES

10 Cardinal Rules to Improve Conversions

Improving your conversion rate is the number one thing you should do before increasing your ad spend. A poorly converting website is like a leaky bucket. No matter how much traffic you pour into it, most of it will slip away without making a difference. To ensure that your site is optimized for maximum conversions, follow these 10 cardinal rules:

1 . People Don’t Read, They Glance:

• "Avoid big paragraphs; use bullet points and concise statements."

2 . First Impressions Matter:

• "70% of visitors will bounce in the first 10 seconds if they don’t find what they’re looking for. On average users do not scroll more than 40 to 50%."

3 . Visuals Over Text:

• "High-quality images and videos are more engaging than text."

4 . Prominent Call-to-Action (CTA):

• "Your CTA should be clear, compelling, and easy to find."

5 . Load Speed is Crucial:

• "A 1-second delay in load time can lead to a 7% reduction in conversions."

6 . Mobile Optimization:

• "Over 80% of users shop on mobile, so ensure your page is mobile-friendly. You need to design mobile first"

7 . Trust Signals Matter:

• "Include customer reviews, ratings, and trust badges to build credibility."

8 . Simplify Navigation:

• "Make it easy for users to find what they need quickly. Reduce any friction."

9 . Reduce Distractions:

• "Avoid unnecessary links and elements that divert attention from the main goal."

10 . Highlight Unique Selling Points (USPs):

• "Clearly communicate what makes your product stand out from the competition."

IBRAHIM’S NUGGETS

Heyyy!

In the last 2 issues, I shared the Part-1 & Part-2 nuggets shared by the Founders who have built successful brands. And today, I’ll be sharing the last part of these nuggets.

Alright, let’s get into it..

7. When selling a business, look for cost-savings synergies & an angle.

This is from the same investment banker from the point 6. When selling a business, don't just think about what company would benefit from your customer list; that's thinking too small. If you look at a company like P&G, they have 4 brands that sell the same product to different customers. They don't care about your existing customer list for their other brands; that's not where they will have an advantage. Instead, look for cost-saving synergies.

Does your brand produce a product (like a powder) that can be manufactured in an existing plant, cutting the COGS by 60%? That's a huge win for a strategic!

In addition, your pitch needs an angle. For an early DTC brand sale, this banker told a Unilever executive that he has no idea who his customers are... only Walmart, Costco, and Target do. This was the angle that sold Dollar Shave Club, even when first it was an absolute NO from Unilever. Figuring out what's in it for them makes it their idea that it's a good decision.

8. Build your own factory in China after hitting $20M/year in sales.

I met an entrepreneur via Zoom who spent just over 7 figures to build a factory in China, and it provides him with savings of about 35-50% compared to using an external manufacturing partner in the same area. I didn't realize there was such a cushy margin built in for these factories, but $2M for a fully-functional factory to get lifetime 50% savings is a no-brainer if you know your numbers well.

9. Everyone is facing the same problems... get over it.

No one is facing wildly different problems than others. It all revolves around hiring, cash flow, advertising headwinds, etc. Instead of seeing them as "problems", just realize it's a part of the job. Removing the negative stigma in your own head gets you to solutions much quicker.

2 common things I heard were group chats for exchanging solutions (because everyone has experienced it before or is actively experiencing it) and doing routine lunches or get-togethers as a founder group. I work remote, otherwise this is something I’d be doing so much more often.

Alright folks, that’s it for today!

IN THE NEWS

Recent Google Ruling May Open Door to More AI-Powered eCommerce

US bill takes aim at Chinese e-commerce imports

What’s behind the e-commerce standoff at the WTO | White paper

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.