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- Tuesday, April 25
Tuesday, April 25
Today's DTC news, tips, & tools you need to know
đź’° Shopify folds in B2B payments
📰 TL;DR - On Monday, Shopify announced a new service called Bill Pay. Essentially, it folds your B2B payments and invoices into the Shopify admin. The system is powered by Melio and can be synced to QuickBooks. It also integrates with Shopify Balance for paying vendors. Once again, we’re seeing Shopify dip its toes further into the fintech space.
💡 Insight - We’ve seen data that B2B sales are growing, so it makes total sense that Shopify wants to be part of that journey. They’re clearly intent on being a one-stop platform for any kind of commerce activity. Frankly, if you’re already on Shopify and have B2B payments to make, it makes sense to fold everything into one backend. Adding Bill Pay requires no signup or subscription fees, just install it.
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📸 13 marketing podcasts for e-comm entrepreneurs
📰 TL;DR - This is a great roundup of podcasts that focus specifically on marketing. There are some usual suspects, like Duct Tape Marketing, but also some that focus on social media or practical tips and tricks. Search Engine Jornal Show is especially useful, as it digs into SEO and pay-per-click ads — highly relevant for e-comm.
💡 Insight - I remember some data from Shopify showing that marketing tends to be where merchants need the most help. Maybe that’s true for you, too. It’s a very specialized field that e-comm entrepreneurs find themselves thrown into, and these podcasts can offer some great insight into stepping up your game.
🤷🏻‍♀️ Influencer marketing has changed, perhaps forever
📰 TL;DR - The trust between influencers and audiences has been shaken, at least a little. Now that people are much more aware of the mechanics of brand-to-influencer relationships, they’re more skeptical of the whole arrangement. That predates the whole “deinfluencing” trend, but deinfluencing has made it that much more prominent. This article digs into where influencing stands now.
💡 Insight - So the useful news here is that audiences still turn to influencers for product recommendations, even above celebrities. I think the difference now is that influencer content has to look more like UGC than a straight-up ad. Audiences know it’s still an ad, but they want to see the influencer more genuinely engaging with products, not just saying a script.
đźšż DTC shower brands making a splash
📰 TL;DR - DTC brands are coming for every part of your home, the shower included. This piece digs into some shower DTC brands using influencer and social media marketing to their advantage. Take Sproos! for example. It creates shower hardware in fun colors and they’re also renter-friendly — basically Gen Z and millennial catnip.
💡 Insight - I want to highlight how these brands are approaching influencer content, tied into the item above. Check out this TikTok from Sproos!, made by an influencer. Yes, it’s an ad, but it feets seamlessly in with the influencer’s other TikTok content and comes off as something she’d happily buy regardless of sponsorship. And there’s no script, just a DIY-style video.
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