- DTC Daily
- Posts
- Tuesday, April 25
đź’° Shopify folds in B2B payments
📰 TL;DR - On Monday, Shopify announced a new service called Bill Pay. Essentially, it folds your B2B payments and invoices into the Shopify admin. The system is powered by Melio and can be synced to QuickBooks. It also integrates with Shopify Balance for paying vendors. Once again, we’re seeing Shopify dip its toes further into the fintech space.
💡 Insight - We’ve seen data that B2B sales are growing, so it makes total sense that Shopify wants to be part of that journey. They’re clearly intent on being a one-stop platform for any kind of commerce activity. Frankly, if you’re already on Shopify and have B2B payments to make, it makes sense to fold everything into one backend. Adding Bill Pay requires no signup or subscription fees, just install it.
🎨 Experienced team for high-quality designs*
“Pixel True have been fantastic. I get complimented all the time on our illustrations, and I don't think my brand would be half as recognizable without them. A super talented bunch of people. I recommend them all the time.”
This is what Peter Ramsay, one of many happy customers, says about Pixel True!
With a team of skilled graphic designers, UI/UX designers, logo designers, illustrators, and animators, they can bring your brand's vision to life.
Book a demo here and get $500 off your first month's Superhero Plan.
📸 13 marketing podcasts for e-comm entrepreneurs
📰 TL;DR - This is a great roundup of podcasts that focus specifically on marketing. There are some usual suspects, like Duct Tape Marketing, but also some that focus on social media or practical tips and tricks. Search Engine Jornal Show is especially useful, as it digs into SEO and pay-per-click ads — highly relevant for e-comm.
💡 Insight - I remember some data from Shopify showing that marketing tends to be where merchants need the most help. Maybe that’s true for you, too. It’s a very specialized field that e-comm entrepreneurs find themselves thrown into, and these podcasts can offer some great insight into stepping up your game.
🤷🏻‍♀️ Influencer marketing has changed, perhaps forever
📰 TL;DR - The trust between influencers and audiences has been shaken, at least a little. Now that people are much more aware of the mechanics of brand-to-influencer relationships, they’re more skeptical of the whole arrangement. That predates the whole “deinfluencing” trend, but deinfluencing has made it that much more prominent. This article digs into where influencing stands now.
💡 Insight - So the useful news here is that audiences still turn to influencers for product recommendations, even above celebrities. I think the difference now is that influencer content has to look more like UGC than a straight-up ad. Audiences know it’s still an ad, but they want to see the influencer more genuinely engaging with products, not just saying a script.
đźšż DTC shower brands making a splash
📰 TL;DR - DTC brands are coming for every part of your home, the shower included. This piece digs into some shower DTC brands using influencer and social media marketing to their advantage. Take Sproos! for example. It creates shower hardware in fun colors and they’re also renter-friendly — basically Gen Z and millennial catnip.
💡 Insight - I want to highlight how these brands are approaching influencer content, tied into the item above. Check out this TikTok from Sproos!, made by an influencer. Yes, it’s an ad, but it feets seamlessly in with the influencer’s other TikTok content and comes off as something she’d happily buy regardless of sponsorship. And there’s no script, just a DIY-style video.
🤳🏽 Affordable content creation solutions*
Unlock the full potential of your brand's paid social channels with Grapevine! Their team are experts at delivering successful whitelisted creator campaigns, helping brands like yours reach new audiences and stand out from the competition.
Grapevine offers an affordable solution to your content creation needs with pricing starting at just $600/month and no minimum spend. Plus, you maintain complete control over your brand's media so you can rest assured that your messaging is always on point.
Join over 150 brands that trust Grapevine and spend over $2.5 million monthly on their content. Their tailored creator campaigns are optimized for your brand's specific needs, ensuring that your content is always effective.
Did you learn something new from today's newsletter? |
If you want to reach our audience, fill out this short partnerships form.
Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.Wednesdany