Tuesday, April 2

🗣 Running a B2B and want to reach 33,441 DTC Brands? Start here…

Hey DTC enthusiasts!

As promised we’ve made additions to the newsletter with a new coloumn.

🚨 In today’s newsletter đźš¨

  • Carving Your D2C Niche in Amazon's Crowded Market

  • Ibrahim’s Nuggets: Why DTC Landing Pages Outperform Product Pages for Boosting Conversions

Let’s get into it👇


Anyone else feeling it?

Finally after you’ve submitted 101 documents, you’ve been hit up with 3 policy bans. And at last when you’ve reached support and receive a response (if you’re lucky), get your appeals accepted.

And after a couple of days, pooph—you’ve violated another policy 🤡

#2 - Improve the way your clients see your online store

If you have designed your store by yourself or used a cheap freelancer, you are losing out on sales.

You maybe bootstrapped or running on a very limited budget - it’s understandable.

But there is a way to fix this with. Delesign is a cost-effective design solution that will take your branding to next level without burning a hole in your pocket.

You get a designer for as long as you need.

Screen and testing of designer is already done for you!

Delesign has helped 1400+ improve their ads, store design, and branding.

#3 - Carving Your D2C Niche in Amazon's Crowded Market

The Scoop: As Amazon continues to dominate the ecommerce landscape, grabbing a whopping 10% of all U.S. retail sales by the end of 2023, direct-to-consumer brands need to specialize and carve out a unique niche to stand out and win over shoppers on the platform.

Know Your Customers: To succeed, D2C brands must develop a deep understanding of their target audience's specific needs, wants, and challenges. By positioning your products as the ideal solution for those needs, you can create a personalized experience that truly connects.

Ways to Stand Out:

  • Really get to know your customers and find underserved niches

  • Create products that solve specific problems better than anyone else

  • Develop content that showcases your unique brand story and expertise

  • Team up with niche influencers to build trust and buzz

  • Deliver top-notch customer service to build loyalty and referrals

Tracking Success:

  • Watch your Amazon search rankings and conversion rates for niche keywords

  • Keep a pulse on customer reviews and feedback to ensure you're hitting the mark

  • Dive into repeat purchases and lifetime value by customer segment

What's Next: The D2C brands that win will be the ones that get super personalized and specific in their positioning. Using AI and data analytics will be critical for uncovering profitable niches and crafting spot-on offerings and experiences.

Some Advice: Resist the temptation to appeal to everyone on Amazon. Instead, go narrow and deep by focusing on a specific audience you can serve better than anyone else. Establish your authority and fan base there first before expanding.

DTC Daily’s Monthly Spotlight:

Upcoming Events:

June 11-13: CommerceNext Growth Show in New York City.

Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign 

🗣 Have an upcoming event or tools you’d like to recommend to 33,441 DTC Brands? Click Here

#4 - Things Worth Checking Out

AI - AI-powered internal linking tools for your online store

SOCIAL - Despite Meta's and TikTok's latest initiatives, social commerce naysayers are staying on the sidelines

REPORT - eCommerce leads in influencer marketing spending with 27%, followed by FMCG

AMAZON - Amazon best sellers and trending products in April 2024

PAYMENTS - Trust vs. Tech: can the payments industry have both?


Why DTC Landing Pages Outperform Product Pages for Boosting Conversions

Directing paid ads and cold traffic to conventional product pages is like asking someone to marry you on the first date—it's unlikely to yield positive results as only a few would say yes.

Yet, many DTC store owners make this mistake. You see, product pages fall massively short when it comes to:

  1. Targeting a specific audience and make them go, “that’s meee!”

  2. Showcasing your overall value proposition

  3. Positioning your product as a solution to a specific problem

  4. Getting shoppers sold on to your brand mission

What’s the fix? DTC landing pages.

Well designed landing pages can better educate your target market on a product’s value and benefits—resulting in higher conversion rate, better brand affinity, and ultimately, increased customer lifetime value (LTV).

What is a DTC landing page?

A DTC landing page is a specific webpage on your DTC online store designed with a single goal—to convert visitors into leads or customers. Jones Road Beauty’s landing page is one such example. Visitors typically “land” on a landing page after clicking from sources like social media, paid ads, email, etc.

Although commonly mistaken by many DTC store owners, product pages aren’t the same as landing pages. Product pages are the standard pages where you educate visitors about a specific product. These pages' content is usually targeted and intended to inform, educate, and convert a specific set of audience.

On the other hand, a DTC landing page does more than educate or inform. For example, a landing page can focus on your value proposition, storytelling, product benefits, reasons to buy from your brands, CTA to quizzes, surveys, etc.

In the case of Jone Road Beauty, you can see they drive some of the cold traffic to a quiz, which lets the customers decide what shade would match them the best, and at the end of the quiz, they’re way more inclined to make that purchase, because the final CTA of the quiz is extremely personalised.

What are some other reasons to drive traffic to a landing page (LP) instead of a product page?

  • On a LP, you usually give customers just 2 choice—make a purchase, or just bounce.

  • There’s no distractions and 100 different things to click on and get distracted, like you usually would in a website. This page is solely focused on educating them and converting—that’s it.

  • Since a lot of your Shopify apps won’t be triggered when you use an additional LP builder (eg: Replo), your LP is now a lot faster than your Shopify store, without even you having to optimize for speed yet.

  • Example: For a product worth $100, If you have monthly visitors of 10K on a specific product page, and convert them at 2%, that’s $20K in revenue. But even if you manage to increase the conversion rate by just an additional 2% with the LP, that’s double the revenue. It’s worth spending time on this. Think about it.

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here