Tuesday, April 11

🏳️‍🌈 Get woke and go broke? Not so much!

📰 TL;DR - Bud Light is the latest brand to be caught in the culture wars in the US. The brand recently partnered with trans influencer Dylan Mulvaney, which, to no one's surprise, riled up those in the right-wing world. When these things happen, conservative commentators will call for a boycott. However, Rolling Stone looked into the effect of this style of outcry and found that brands who come under attack for wokeness are actually doing just fine. Note: the article has a paywall, so try an incognito tab.

💡 Insight - Given all the research into the part values play in branding, this shouldn't actually be a big surprise. We know that Gen Z specifically prefers to support brands with strong values on display. They want to see brands take a stance on issues and push for change. And yes, you can definitely be cynical about whether brands really care about change or their bottom line, but it's a strategy that works. Point is, taking a stance on a social issue may help more than hurt.

➡️You can read the article here...

🧹 Get organized for Q2*

Q2 has just begun! Don't let this quarter pass you by without a solid content strategy in place. Save 10 hours of work and streamline your process with our comprehensive E-commerce Calendar for 2023!

+ Includes all of the key dates in one easy-to-use document

+ Easily plan your marketing campaigns without the headache of sifting through multiple sources.

+ Contains helpful tips and campaigns for each month to make sure your marketing campaigns are timely

So why waste time creating your own calendar when you can use our E-commerce Calendar to save hours of time and drive better results? You can also download the calendar on Google Sheets and see for yourself how much easier planning can be!

➡️ Stay ahead of the game in 2023! Get our E-commerce Calendar now.

🛍️ How to scale wholesale

📰 TL;DR - Okay I think we can agree by now that DTC and wholesale isn't a chuch-and-state situation these days. If you're doing one, you might also be doing the other — increasingly so. This is a good Twitter thread from Paul Goodman about what he learned scaling up the wholesale branch of his business. (If you've got paywall access, there's also a new report from Glossy and Modern Retail about DTC brands leaning into wholesale for growth.)

💡 Insight - First, Paul is a solid follow, he's always tweeting useful e-comm info and experiences. Second, one thing I took away from these tweets is how wholesale can in fact boost DTC sales. He uses this as an example of social proof — if you can say you're selling in a trendy or large store, that tells DTC customers your stuff must be good. I also like how he talks about how relationship-dependent wholesale is, which you may find a new and exciting challenge coming from pure DTC.

➡️You can read the tweets here...

💻 Website design tips for e-comm

📰 TL;DR - Great products can be let down by bad website design when it comes to the DTC world. This guide goes over the elements of sound site design — from responsiveness, to load time, to the look. And what I really like is this piece is full of examples like Glossier, Gymshark, Tushy, and Outdoor Voices.

💡 Insight - Site design is one of those fundamental things that's worth obsessing over, even long after launch. There's always a little tweak or spruce you can do to improve your design. Shopify obviously chose Shopify merchants for these examples, but they're all worth looking at. It really shows how many ways a single platform can be used to create different looks and feels. It's also worth noting: if you're as big as Glossier it's not just the founder messing around with the Shopify dashboard. At some point, hiring a pro isn't a bad idea.

➡️You can read the article here...

👀 Discover your optimization possibilities with a UX audit*

Is your e-commerce store not performing as well as it could be? Let Roast My Store help you!

They conduct a full website audit in less than 48 hours, providing concrete steps for conversion rate optimization. Their personalized video audit is packed with insights specific to your online store. You'll receive a prioritized list of custom optimization opportunities to implement right away. The proven web page optimization methodology covers copy, design, positioning, social proof, illustrations, signup forms, load speed, and more.

Visit Roast My Store here and get started with their special price of just $49 per audit

If you want to reach our audience, fill out this short partnerships form.

Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.