Thursday, September 28

#1 - 🛒 95% of people will abandon a cart for this reason

📰 TL;DR - We know that friction at checkout, especially dissatisfaction with shipping fees, is the top reason for abandoned carts. But this one is a doozy. A new survey found that a whopping 95% of people have abandoned a cart if their preferred delivery option isn’t available, such as home delivery or the ability to ship to a locker or other pick-up point. In Canada, that jumps to 96%, and in the US it’s 92%. Additionally, 75% of people around the world want to be able to ship somewhere other than their home to ensure the safety of their goods. People also have an interest in knowing who the delivery partner is — 62% of North Americans, in fact. Over a third said they’d abandon a cart if they didn’t trust the delivery partner.

💡 Insight - While there are plenty of people who live at home or have parcel storage in their building, most people still have porch pirates to worry about. Having something delivered and sitting for hours on a stoop isn’t ideal. The solution here is pretty easy — find a way to offer pick-up point deliveries. It may also be worth mentioning who your shipping provider is. A major name like Fedex, DHL, or even Amazon delivery can instill a sense of security.

➡️ You can read the article here...

#2 - 🤔 How To Get Performance-Focused Ad Creatives?

📰 TL;DR - One of the biggest challenges for e-commerce brands is creating attention-grabbing, results-driven ad content. Finding the right mix of user-generated content, videos, animations, and static visuals is a daunting task.

If that sounds like a problem your brand faces too, you NEED to check Biddyco out!

💡 Insight - Biddyco handles everything needed to make compelling ads from concept generation, briefing, copywriting, creator recruiting, filming, editing etc.

They've worked with Magic Spoon, Momofuku, Fellow, and many more.

➡️ Check them out here.

📣 If you want to reach our audience of 10,000+ DTC store owners, tap here 

#3 - 🚫 TikTok Shop is struggling with prohibited goods

📰 TL;DR - According to this report from Business Insider, TikTok Shop seems to be struggling to keep up with banning prohibited goods from its platform. The report found items such as THC syrup, sex toys. and weight-loss and weight-gain products — all of which are supposed to be banned. It all suggests that TikTok Shop is finding it challenging to keep up with its own lightning-fast push to become an e-commerce platform. This isn’t unique to TikTok. Marketplaces like Amazon has had its own battle with prohibited items, more recently with personal protective equipment amid COVID19.

💡 Insight - This doesn’t bode well, even if it was somewhat expected. A bunch of junky, scammy goods make the whole platform feel suspicious to shoppers. I also had a look into exactly what’s banned on TikTok Shop. In addition to some obvious suspects like live animals, adult-oriented products, and drugs, there are a few surprises. Anything related to weight management is banned. So is anything that implies “that mental health disorders are aspirational, cool, or desirable,” like a mental asylum patient costume. Also no kitchen knives, sexual wellness products, breast pumps, and dog grooming supplies. It’s worth taking a look at the full list if you plan to sell on TikTok.

➡️ You can read the article here...

#4 - 🛠️ Things worth checking out

📦 AMAZON - Here’s a bit more about the Amazon lawsuit and what it says about their advertising business.

🎾 GAMIFICATION - Sephora is adding challenges to its loyalty program to earn points. Read here.

🎄 HOLIDAYS - Read the predictions from Mastercard on what they expect people to spend this holiday season.

💃🏽 TIKTOK - In a blow to TikTok Shop, Indonesia has banned e-commerce transactions on social media. Read here.

🛍️ SHOPIFY - Shopify has made a major investment in the B2B marketplace Faire. Read here.

#5 - 🎮 This app gamifies e-comm

📰 TL;DR - A new e-commerce app is taking an interesting approach to attracting shoppers. Called Yaysay, it’s an AI-powered experience that offers off-price goods from the likes of Chloe, Loewe, and more. The catch is that users only have 30 minutes per day to shop. Each day the app curates a personalized range of items which you swipe through as if it’s Tinder. Then users have those previous 30 minutes to decide if they’re going to make a purchase. If they snooze, they lose. You also get limited “swipe backs.” Yaysay comes from Casper co-founder Philip Krim and is making a big bet that gamification will pay off.

💡 Insight - This seems kind of brilliant. It’s doing everything possible to create a sense of urgency, with limited-time offers and the sense that if you don’t act immediately you’ve lost out on something. There’s a precedent that this approach can work. Many livestream shopping channels in Asia use limited-time offers to draw shoppers in, and they’ve proven effective. Add to that, this app is targeting high-end brands, making those deals feel all the more enticing. It’s not like you’ll have tons of time to comparison shop with the time restrictions. It will be interesting to see how this app shakes out with shoppers.

➡️ You can read the article here...