DTC Daily
Posts
Thursday, Sept 26

Thursday, Sept 26

Crys A.
September 26, 2024

In partnership with

B2B Business Marketing Opportunity:

🗣Reach your target audience of 50,000+ DTC Brands: Learn more

Hey guys,

"Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last, unless we learn how to avoid the risks.”

— Stephen Hawking

6 Simple Ways To Improve CTR: Small Tweaks for Big Results
Ibrahim’s Nuggets: 6 underrated tactics to build better paid media creatives (Part-3)
Top 3 Latest News: Shopee, Tokopedia hike e-commerce fees to chase profitability and More…

Let’s get into it👇

Supermetrics

🚨Don’t miss the virtual marketing event of the year! 🚨

SuperSummit 2024 is happening on October 24! Learn from top brands like TikTok, Google, BBC, McCann, and more on the strategies and tactics they use to exceed marketing targets and drive growth. This is your chance to level up your marketing strategy for 2025.

This event is for you if:

You want to learn from the best in the industry
Get actionable insights for your data-driven marketing initiatives
Take your marketing efforts to the next level

Sai - DTC Paid Ads Specialist

6 Simple Ways To Improve CTR: Small Tweaks for Big Results

Click-Through Rate (CTR) is one of the most critical metrics in your ad performance.

A higher CTR means more people are engaging with your ads, which can lead to better conversion rates and a lower cost per click (CPC). But how can one improve CTR?

Here’s a step-by-step action list to drive more clicks, from images to emojis to mobiles. 🚀

1. Optimize Your Images: Capture Attention First 🌈

Your image is the first thing that catches the eye 👁️, so it needs to stand out.

Bright colours 🌟, bold visuals, and clear images 🏞️ of your product are essential to grab attention in a crowded feed.

High-quality, relevant images that tell a story and align with your ad message can significantly impact you.

Test different styles, such as lifestyle shots versus product-focused images, and experiment with colour contrasts to see what stops the scroll.

2. Refresh Your Headlines: Hook Them In 📝

Once the image grabs attention, the headline must hook the viewer.

Small changes like adding urgency ⏰, curiosity, or a question can make a huge difference in encouraging clicks.

Change generic headlines like “Shop Our New Collection” to something more engaging, like “Limited Time Only: Discover Our New Collection!🔥”

Use My 100 Plug & Play Ad Headlines Template.

3. Craft Compelling Primary Text: Speak to Their Needs 🖋️

Your primary text needs to build on the promise made by the headline.

Use this space to speak directly to your audience’s needs, pain points, and desires.

Highlight the benefits, not just the features, and keep your language direct and conversational.

Adding elements of storytelling 🗣️ can make your message more relatable and persuasive, encouraging users to click through.

Use these 11 Plug & Play Primary Text Frameworks.

4. Leverage Emojis to Add Personality and Emphasize Key Points 😍

Emojis are a simple yet effective way to make your primary text more engaging and visually appealing.

Use relevant emojis to highlight important information or add a personality touch to your ad.

For instance, a clock emoji (⏰) for urgency or a fire emoji (🔥) for a hot deal can draw the eye to key parts of your copy.

Pro Tip: Use fn+e on Mac and Windows+ (Period) on Windows to activate the emoji keypad. Try it out!

5. Add Social Proof: Build Trust and Credibility 👥

Show that others have already decided to engage with or purchase from you.

Include customer reviews, star ratings, or phrases like “Trusted by 10,000+ customers” to enhance credibility.

This builds trust, making users feel more confident when clicking your ad.

6. Focus on Mobile Optimization: Look Great on Any Device 📱

With most users on mobile, your ad must look great on all screen sizes 📲.

Test different formats, adjust text sizes, and ensure images look crisp on smaller screens.

Optimising for mobile ensures that your ad is easy to engage with, regardless of where your audience views 👀 it.

Was This Insightful?

Our 5-phase Ad Testing and Scaling System provides many more insights into the best practices for launching and scaling ads profitably.

IBRAHIM’S NUGGETS

Heyy!

On Monday & Tuesday, I shared Part-1 & Part-2 of Underrated tactics to build better paid media creatives. Including today’s issue, that would be 18 tactics, which I’ve put together in this doc to make it easy for you all to have one look at!

Alright, let’s get into it..

Study your favorite brand’s ad library
You can see which ads brands are running. Look at what they highlight in the majority of their ads — that is what is working for them!
Use Fiverr and UpWork for MVP tests
- Want to test a concept quickly and cheaply? Use Fiverr or UpWork and search UGC or comparison ads, etc. and hire a creator to test it cheaply.
- It’s the best hack for early founders. Or, just turn your iPhone camera on, flip it to selfie mode, and explain why you started the company. That ad will be one of your best performers.
- You can use Capcut to add subtitle—you can use it from desktop now too.
Over-explain things for cold-traffic ads
- When you are running prospecting ads at a large scale, you often need to “over explain” the benefits and value props in your ad.
- If this isn’t a retargeting campaign, then it’s considered cold traffic. For this audience, simplifying the product and re-iterating all of the key value props is a must to get the most out of your media at scale.
- My favorite framework is to first write out how you would explain what you’re selling to a friend over text. Then write out the answer to, “Why did you buy this”, but think of someone asking that in a condescending tone. Combine that and you have an amazing prospecting ad.
Ride trends and current events
- Is there a trending skit, format, or news story that’s going viral on social? Ride the trend and make creative that follows the format or comments on the news story.
- This doesn’t always work but a fast-follow on great social trends can be amazing when it pops.
Run your traditional press as ads
- If your brand gets written about in Forbes, Town and Country, Vogue, etc., run that article as an ad!
- The easiest way to make the most out of your earned media is by amplifying through a paid campaign. You’d be surprised at how well this works to drive sales.
- Just be cautious of the affiliate commission, if there is one.
- You can also take the screenshot of that headline + the publication and run it to a landing page.
If you’re running TV or OOH, include a QR code
- Especially when today, you can get such fun QR codes made, why wouldn’t you include it?
- Sure, most people will hit your branded search, but there’s no reason you shouldn’t have a branded QR code with your product behind the code.

Ok, that concludes the creative series with today’s issue.. What did I miss that you would add? Let me know in a reply. And if you got any questions for me, you can ask away here, which I’ll be answering tomorrow.

Hubspot