Thursday, Sept 12

B2B Advertisment Opportunity

If your tool/service can help 50,000 DTC brands grow then you can reach out to them here: Learn more

Zaymo

You can embed one-click upsells in marketing emails?!

Yes, you absolutely can.

New technology allows ecommerce brands to send website content inside the email, and it has amazing results. Zaymo has published studies on the following use cases:

💰 One-click upsells: 83% more upsells

✍️ In-email quizzes: 150% more responses

⭐ In-email review collection: 42% more responses

🛒 In-email shopping cart: 37% more orders placed

🚀 Try Zaymo for 30 days. Free. and mention DTC Daily to get 25% off your first 6 months.

Not sure?

10 Scroll-Optimization Hacks to Skyrocket Your Meta Ad Performance - Part-2

Last week, I shared 5 out of 10 scroll-frame optimisation hacks, and this is a continuation of that email.

Here is a quick recap:

In today’s fast-scrolling world, capturing attention on Meta ads is tougher than ever.

Users are swiping past content in milliseconds, and if your ad doesn’t stop them instantly, it’s lost.

Enter scroll frame optimisation—a strategy designed to hook users in the first few frames and keep them engaged.

By optimising elements like thumbnails, text overlays, and the first 3 seconds of your video, you can transform casual scrollers into active engagers and boost conversions.

Ready to stop the scroll? Let’s dive in.

6. Motion and Animation: Disrupt the Scroll

Static visuals are easily ignored in a dynamic feed, but adding movement can significantly boost engagement.

Motion graphics or quick transitions draw the eye and keep users engaged:

Animate your product: Use dynamic effects, such as zooming in on a product or showing it rotating, to highlight key features.

Use fast cuts: Quick, punchy transitions create urgency and keep the viewer’s attention.

Movement naturally draws attention and breaks the habit of scrolling.

7. Call-to-Action (CTA) Placement: Early and Often

Don’t save your CTA for the end of the video.

Users might not finish watching it, so introduce your call to action early:

Be direct: Place CTAs like “Shop Now,” “Get Yours Today,” or “Learn More” within the first few seconds of your video.

Repeat CTAs: Throughout the video, continue to show your CTA. This ensures that even if users drop off early, they still see what you want them to do.

Placing CTAs early increases the chances of driving conversions, even for viewers who don’t watch the full video.

8. Text Hierarchy: Clear, Structured Messaging

A good video ad presents information in layers.

Use text overlays, headlines, and primary text to create a structured message:

Main hook: Deliver the key message in bold text at the beginning.

Supporting details: Use the headline and primary text to add context or support.

Call-to-action: Reinforce the CTA at multiple points in the ad.

The key is to guide the viewer through a journey, leading them from awareness to action in just a few seconds.

9. Social Proof: Build Trust Early

Social proof—like customer testimonials, ratings, or reviews—helps build trust quickly:

Feature it upfront: Display customer reviews or ratings within the first few seconds of the video.

Overlay reviews: In the first few frames, include snippets like “10,000+ Happy Customers” or “Rated 4.9/5.”

Trust is essential to getting users to stop and notice, especially when unfamiliar with your brand.

10. Optimize for No-Sound Playback: Tell the Story Visually

Many users watch Meta ads without sound, so make sure your video communicates effectively without audio. Rely on:

Text captions: Include subtitles or captions for any spoken content.

Expressive visuals: Make sure the visuals tell a story without sound—use gestures, product demonstrations, and animated explanations to keep the message clear.

Designing for no-sound environments ensures your message gets across even in a sound-off world.

That's it for this week.

If You Want Us To Execute Scroll-Frame Optimisation For Your Meta Ads.

IBRAHIM’S NUGGETS

Update your cancellation flows in your subscription apps

Heyy!

I was having a chat yesterday with 3 amazing Women from the 5 Sens (cosmetics brand) team, and today’s issue was inspired by the convo we had.

But before we get into it, make sure you’ve had a chance to look at this tool that allows you to upsell via email.

Update your cancellation flows in your subscription apps

• If you’re running a site wide sale during the holidays or a discount on products people are already subscribed to, there’s a chance they will want to cancel. They know they pay $30/month for it, but it’s now on sale for $18, so why wouldn’t they cancel and grab the deal, and then re-subscribe?

• Get around that by going into your subscription app’s cancellation flow and make it easy for people to apply the current promotion to their order, instead of cancelling. This makes it much cleaner from a cohort-reporting and analytics standpoint, and shows your customers that you’re not just leaving them behind as a subscriber

• If you plan on not sending these holiday promotions emails to your subscription customers, and run a site wide sale, a lot of them are going to notice it anyway on your website, so you need to be careful around here because you wouldn’t want to upset your most loyal customers

  • If you offer 15% OFF to your subscription customers generally, but plan on running a site wide sale of 30% OFF, at least MAKE SURE that you give out an additional 15% discount to your subscription customers, so that way, everyone gets the same offer for a holiday period

  • However, one down side of with this is, some of your customers may not stay subscribed as they’re being treated just like the rest of the customers

• To make this easier, let’s take an example:

  • You run a beverage soda company that sells a subscription with 15% OFF, and plan on running a BFCM holiday promotion of 30% site wide

  • Your margins are such that, you just can’t afford to offer an additional 30% OFF to your subscription customers to keep them happy, which would make it 45% OFF for these cohort of customers

  • In this case, I recommend running a site wide 25% OFF promotion, and offering these subscription customers an additional 25% OFF on top of their 15% subscription discount, which would make it 30% OFF for the subscription customers

  • This would make them feel special, even if it’s just an additional 5% OFF, and you get to keep them happy

  • Make sure this email is sent out only to your subscription customers, and the additional 15% OFF should be applied automatically to their subscription orders, or at least applied automatically when they click the CTA in the email/SMS

Alright folks, that’s it for today!

Have any questions? You can ask here, and I’ll answer them in tomorrow’s Q&As issue.

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Have any questions that you need help with?

Ask here - and look out for Friday’s Issue where Ibrahim will answer them.