Thursday, Oct 3

B2B Business Marketing Opportunity:

🗣Reach your target audience of 50,000+ DTC Brands: Learn more

SHOPIFY APP OF THE WEEK

Novel 5.0⭐(23)

Instant website video commerce. Turn your best video UGC into shoppable feeds across your store.

• Easy setup: TikTok & Instagram API’s make onboarding 45 seconds

• Affordable: 14 day trial, then $14.99/month

• Easy setup: TikTok & Instagram API’s make onboarding 45 seconds

• Performance: immediate 18% page conversion bump, no load speed impact

• Proven: customers include Ridge, Hexclad, NuFACE, Bloom, Lashify and 100s more

E-commerce SEO Masterclass: Part 4

Welcome to Part 4 of our E-commerce SEO Masterclass!

If you’ve followed us from Day 1, Congratulations - you’re over 50% of the way there! Nothing you’ve done so far is wasted, as like investing in the stock market early, SEO is a game of long-term, compounding returns.

Yesterday, you ran an SEO audit and created for yourself a roadmap of the most pressing SEO issues that need fixing.

Today, you’ll roll up your sleeves and implement those fixes!

And if you’re stuck? Don’t forget you get access to a quickstart service and let us do the heavy lifting! 🚀 Link in the above URL.

Yesterday, we misplaced the URL for Day 3; you can find the link in the recap posts below.

Recap of previous posts: Day 1 | Day 2 | Day 3 |

IBRAHIM’S NUGGETS

Heyy!

One of the things I love doing is learning what’s working and not working for other brands. And today, we’ll look into what Kay Jewelers have done to go after the Gen Z audience.

• What they've done: Kay Jewelers has completely revamped its brand, focusing on inclusivity and partnering with influencers who vibe with Gen Z. They’re moving away from their traditional image, embracing a fresh, modern approach that speaks to younger audiences.

• Why they’ve done it: Gen Z craves authenticity and experiences over the hard sell. Kay realized that if they don’t speak the language of self-expression and realness, they’ll get lost in the noise.

• How this impacts you: If your audience includes Gen Z, you need to step up your game. Think about how you can weave authenticity and relatable storytelling into your marketing.

  Influencer partnerships? Absolutely.

  Creating experiences over sales pitches? Even better.

  Kay’s strategy tells us that the way to win with younger consumers is through connection, not tradition, although a combination of both could work as well!

Read the full article here.

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Omi

R.I.P traditional product photography?

Modern marketers are done setting up lights, hauling heavy equipment & blacking out curtains. Big and small brands are done paying an average of $200 (!) per finished photo. They spent THOUSANDS and waited WEEKS for a few dozen pictures with unpredictable quality and lackluster visuals. Once those photos are taken, they’re set in stone. Or are they ?

Now with Omi.so, and the Virtual Photo Studio you can expect:

 💸 90% slashed photo budget

🕒 Packshots, bundles, and banners done in MINUTES (not weeks)

🎨 Full creative control and guaranteed brand adherence

Omi.so creates a photorealistic 3D version of your products, which you then drag-and-drop in a virtual studio setting.

📰IN THE NEWS

👉 Bausch + Lomb eyes new ecommerce opportunity

👉 Scientists Develop AI They Say Defeats Widespread eCommerce Authentication Method

👉 Building a Community Against eCommerce Fraud: Julie Fergerson's Journey to Merchant Risk Council

Have any questions that you need help with?

Ask here - and look out for Friday’s Issue where Ibrahim will answer them.