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Thursday, Oct 10

Thursday, Oct 10

Crys A.
October 10, 2024

B2B Business Marketing Opportunity:

🗣Reach your target audience of 50,000+ DTC Brands: Learn more

Hey guys,

"Our incomes are like our shoes; if too small, they gall and pinch us; but if too large, they cause us to stumble and to trip..”

✍️ John Locke

6 BFCM Tactics To Make The Most With Your Meta Ads
Ibrahim’s Nuggets: Duracell focuses on staying relevant at Advertising Week
Top 3 Latest News: Walmart is rewiring its e-commerce strategy with generative AI and More…

Let’s get into it👇

Whatmore

Unlock Black Friday Success with The Ultimate BFCM Guide

As the 2024 Black Friday shopping season approaches, 64% of consumers are planning to shop online, with $128.1 billion expected to be spent via mobile devices. Are you prepared to capture their attention and convert their interest into sales?

At Whatmore, our Shoppable Video Platform has:

🙋🏻Empowered 1,000+ ecommerce stores boost conversion rates by 5X & AOV by 4X

⏫ Ranked #2 in the Shopify App Store for our results-driven solutions

💵 Generated more than $50 million in revenue for customers

We’ve launched the BFCM Marketing & Sales Guide to help you plan and execute a Black Friday campaign that stands out.

What’s Inside the guide?

Proven strategies to boost conversions, leveraging the latest in mobile commerce and AI-powered marketing trends
Insight into how fashion, which is expected to lead Black Friday demand, can be showcased using shoppable videos
Free BFCM Checklist + Toolkit used by some of the best Shopify brands!

Sai - DTC Paid Ads Specialist

The Psychology Behind Why People Click: How to Craft Headlines That Convert

BFCM (Black Friday and Cyber Monday) isn’t just a sales event – it’s the Super Bowl of e-commerce. And in 2024, it’s going to be more competitive than ever.

But here’s the good news: you don’t need a massive budget to win BFCM.

What you need is a smart ad strategy that pulls the right levers.

So, how do you make the most of this shopping frenzy?

Here’s your step-by-step guide. 🚀

1. Start Early: Create Buzz with Teaser Ads ⏳

Your audience needs to remember your offer when BFCM kicks off. The best way to do that? Start early.

What to do:

Launch teaser ads 2-3 weeks before BFCM. These should create curiosity without giving everything away.

Build anticipation so your audience is ready to shop when your deals go live.

2. Segment Your Audience: Retargeting Is Key 🎯

Not all customers are the same. Tailor your messaging to different audience segments for the biggest impact.

What to do:

Warm Audiences (past customers, website visitors, email subscribers): Retarget these people with ads reminding them about products they’ve browsed or purchased.

Cold Audiences (new customers): Use broad targeting with messages like “First-Time Buyer Discounts” or exclusive BFCM offers.

Focus on warming up existing leads while attracting new buyers.

3. Test Multiple Creatives: Keep Ads Fresh 🎨

Your audience will see a ton of ads during BFCM, so it’s important to keep your creatives fresh and engaging.

What to do:

Create multiple versions of your ad creatives, including different visuals, headlines, and CTAs.

Use dynamic creatives to rotate variations and avoid ad fatigue.

Test different formats like carousel ads, videos, and stories to find what works best.

4. Optimize for Mobile: Mobile is King 📱

Most BFCM shopping happens on mobile, so if your ads and pages aren’t optimized, you’re losing sales.

What to do:

Make sure your ads look perfect on mobile—clear images, easy-to-read copy, and strong CTAs.

Use mobile-friendly ad formats like Instagram Stories and Instant Experiences.

Optimize your product pages for fast load times and a seamless checkout process.

5. Highlight Social Proof: Build Trust 👥

Shoppers are looking for reassurance before hitting “Buy.” Social proof can make the difference.

What to do:

Incorporate star ratings and customer reviews in your ads.

Use testimonials in your ad copy to show how others love your product.

Include phrases like “Trusted by 10,000+ happy customers” to boost credibility.

6. Have a Post-BFCM Plan: Retarget and Follow Up 🔄

Don’t let the relationship end after the BFCM weekend.

What to do:

Retarget people who didn’t buy during BFCM but engaged with your ads. Offer them a post-sale discount to bring them back.

Send post-purchase emails with complementary products to increase AOV.

Use your campaign data to build lookalike audiences for future sales.

That’s it – your ultimate BFCM ad strategy for 2024. Start early, test smart, and focus on what matters most.

Let’s make this your best Black Friday yet! 🖤

If you are struggling to Test & Scale Ads The Right Way?

IBRAHIM’S NUGGETS

Heyy!

Duracell’s CMO was recently interviewed in the Ad Week, and it was quite interesting to hear his thoughts on how they managed to position themselves as a premium brand although it’s a commodity. I’ve been personally using Duracell for years now!

What they've done: Stay top-of-mind in a world where people rarely think about batteries—until they need them. They’ve leaned into smart partnerships, nostalgic ads, and content that taps into emotional moments. Their focus? Not just selling batteries, but making sure people feel connected to the brand in everyday life.

Why they’ve done it: Let’s be honest, batteries aren’t exactly a hot topic. Duracell knows they’re in a “low-interest” category, so their goal is to connect emotionally with consumers. By linking up with cultural moments and other brands, they’re making sure their name stays relevant, even when batteries are the last thing on someone’s mind.

How this impacts you: If you’re in an industry that doesn’t naturally excite people, Duracell’s playbook is a great one to learn more about. It’s not about pushing your product 24/7, it’s about weaving your brand into emotional moments that resonate with your audience. Whether it’s through nostalgia or smart partnerships, making your brand culturally relevant can keep you in the conversation—even when your product isn’t!

Peelaways is also a similar example, where we sell disposable fitted multi-layer sheets, and bed sheets aren’t generally something that people excited about. We’ve tried the angle of features/benefits, but it doesn’t usually appeal to mass audience in this category, and when we tried taking the emotional angle, such as, “Give the dignity back to your loved ones that they deserve” and so on, the audience started reacting well to such promotions.