Thursday, Nov 7

🚨 In today’s newsletter 🚨

• How Charmacy Milano Boosted ATC by 44% in Just 15 Days

• 11 No-Brainer Offers You Need To Use For BFCM

• 108 Shopify SEO tips to grow your store's organic traffic

• Top 3 Latest News: E-commerce Christmas strategy and campaign ideas to boost sales and more…

Let's dive into it! 👇

#1

Whatmore

How Charmacy Milano Boosted ATC by 44% in Just 15 Days with Shoppable Videos

What’s the Strategy?
Instead of just posting videos on social media, Charmacy brought their product videos onto their website in a shoppable format. By adding interactive videos on the homepage, product pages, and ad landing pages, visitors could watch and shop without leaving the video.

Why It Matters
Shoppable videos create a seamless experience for customers—viewing a product in action, getting details, and adding it to the cart all in one go. This removes friction and keeps users engaged.

What’s in It for You?
In just 15 days, Charmacy Milano saw:

• A 44% boost in Add-to-Cart (ATC) actions

• A 4.83% conversion rate from shoppable videos

• 48,000 monthly product clicks through interactive videos

Shoppable videos are already huge, and brands like Charmacy Milano are seeing serious results—44% more Add-to-Carts in just 15 days. If you’re not testing this, you could be missing out. Try a free trial, add shoppable videos to your site, and see what it does for your conversions.

#2

11 No-Brainer Offers You Need To Use For BFCM

BFCM is right around the corner,

And, crafting a no-brainer offer that customers can’t ignore is the key to winning your Customers.

Below are 5 ingredients that make a No-Brainer Grand Slam Offer (Inspired By Alex Hormozi's Philosophy)

1. Define the Dream Outcome

What ultimate result do your customers want? Make sure your offer aligns with their desires—whether that’s unbeatable savings or a unique product bundle.

2. Identify Obstacles

Know what’s holding them back: budget, too many choices, or limited time. When your offer addresses these, it instantly feels more relevant.

3. Solve Every Problem

For each obstacle, provide a clear solution. If price is a barrier, go with a strong discount or bundle deal. Make it feel like you’ve anticipated their needs.

4. Add High-Value Bonuses

Boost the offer’s appeal with valuable extras—free shipping, exclusive access, or satisfaction guarantees. These perks add that “wow” factor.

5. Stack It All Up

Combine each element to create a high-value package that’s hard to resist. This is the essence of a Grand Slam Offer: it’s an offer they’d be crazy to pass up.

Based on these ingredients, I have put together ""BFCM Offers Guide"" with 11 proven offers with tips, examples, and why they work.

#3
108 Shopify SEO tips to grow your store's organic traffic

Below is a guide that delivers a goldmine of SEO tips specifically for Shopify stores, covering everything from keyword optimization and link building to mobile performance. This guide helps DTC brands optimize for search engines, so you can drive organic traffic and boost visibility without breaking the bank on ads.

Why this matters: You should know, SEO is the key to reaching new customers consistently without paying for every click. By optimizing your store, you’re building a steady stream of organic visitors who are more likely to convert, while also future proofing your site against rising ad costs.

While AI dominates the top of search engines, SEO is still incredibly helpful!

How to apply it today: Here’s where to start with a few quick and powerful SEO steps

• Optimize product titles and descriptions: Focus on keywords shoppers are actually searching for. Make it natural, engaging, and descriptive to rank higher and keep customers interested.

• Improve page load speeds: Faster-loading sites rank better on Google, and users are more likely to stay on your site. Compress images, limit heavy scripts, use canonical URLs (organized URLs), use lightweight theme, etc.

• Add schema markup: Rich snippets make your store stand out in search results. Consider using structured data for reviews, prices, and product availability to increase your click-through rates.

📰IN THE NEWS

👉Philippines leads ASEAN in digital economy growth, thanks to video e-commerce and livestreaming
The Philippines is leading ASEAN's digital economy growth at 20%, largely thanks to video commerce and livestreaming. Video has become central to the e-commerce experience, with over 40% of online shoppers using it for product discovery, research, and purchase decisions. For founders, this is a clear signal—video commerce isn’t just a trend; it’s driving real growth.

👉E-commerce Christmas strategy and campaign ideas to boost sales
Small businesses are using AI to create personalized shopping experiences, helping them compete with big-box retailers this holiday season. With AI-powered website builders and smart customer service tools, smaller brands can enhance engagement and stand out. Discover how AI-driven inventory management and targeted promotions can boost sales and loyalty during the festive season.

B2B Advertisment Opportunity

If your tool/service can help 46,110 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.