Thursday, Nov 28

Author

Crys A.
November 28, 2024

ADVERTISEMENT OPPORTUNITY 

If your tool/service can help 51,988 DTC brands grow then you can reach out to them here: Learn more

🚨 In today’s newsletter ðŸš¨

  • Why Creating UGC Feels Like an Endless Battle (And How to Simplify It)

  • How to Engage DTC Subscribers with High-Impact Emails

  • This Olive Oil Startup went from $0 to nearly $50 million in revenue

  • Latest News: Holiday ecommerce start surpasses record-breaking forecast and more

    Let's dive into it! 👇

#1

Why Creating UGC Feels Like an Endless Battle (And How to Simplify It)

Creating user-generated content (UGC) can be far from easy. For many brands, the process becomes a logistical headache—finding creators who align with your vision, managing communication, shipping products, and ensuring the final content is usable across platforms.

Take a moment to think about how much time is spent just finding the right creators. You want someone who understands your brand, speaks to your audience, and delivers quality content. Even after securing the perfect fit, there’s briefing, coordination, and follow-ups to deal with.

The truth is, you don’t have to manage every step yourself. Services like Mini Social offer a solution by taking over the heavy lifting. With a quick brief, they connect you with creators who are pre-vetted for your needs. They manage shipping, timelines, and you get fully licensed assets ready for use across ads, social media, or your website.

This hands-off approach ensures consistency and quality while keeping your marketing authentic and aligned with your brand voice.

UGC doesn’t have to feel like a battle. By rethinking how you approach it, you can simplify your efforts, save valuable time, and keep your brand moving forward.

#2

How to Engage DTC Subscribers with High-Impact Emails

If your email campaigns aren’t driving the results you expect, it’s time for a tweak. The right email can make or break your relationship with subscribers. Here are practical steps to write emails that actually engage—turning your subscribers into repeat customers.

Why this matters: With inboxes flooded, you need to create emails that don’t just get opened but also get clicked. A solid email strategy leads to more conversions, customer loyalty, and ultimately, revenue.

What you can do right now:

  • Segment your list by behavior: Instead of sending the same email to everyone, create segments based on customer behavior. For example, target cart abandoners with a reminder and offer a discount to those who haven’t bought in a while.

  • Use dynamic product recommendations: Based on past purchase history, suggest relevant products in your email. Personalized recommendations drive higher conversion rates by showing customers what they actually want.

  • Test send times and frequencies: Find the best time for your audience to open your emails. Maybe your customers engage more in the afternoon or on weekends. Play around with this to boost open rates.

  • Leverage social proof in emails: Include customer reviews or user-generated content to build trust and show real-world use of your products. You can feature top-rated products or real-life photos from happy customers.

#3

How to Make Product Design Your Best Marketing Tool 

This olive oil brand rejected luxury glass bottles for a simple change and hit $50M in sales. Instagram went crazy.

In this video, we break down 3 crucial questions you need to ask about your product design to make it go viral

#4

Get Your Team Booked on 3.8 Million Podcasts Automatically

The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.

PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.

Big brands like Feastables use PodPitch.com instead of expensive PR agencies.

U.S. e-commerce sales reached $77.4 billion from November 1–24, growing 9.6% year-over-year. Electronics, apparel, and groceries are the top categories, with Cyber Week set to drive even more sales through deep discounts.

True Religion’s True Rewards offers points for engagement and perks like access to sports and cultural events. With 7 in 10 shoppers signing up for loyalty programs before purchasing, offering unique experiences can attract new customers and boost spending.

Despite e-commerce growth, physical stores attract holiday shoppers with in-person experiences, festive ambience and instant access, driving retailers to enhance in-store offerings.

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here