- DTC Daily
- Posts
- Thursday, May 11
Thursday, May 11
Today's DTC news, tips, & tools you need to know
⏰ Why you’re still waiting for TikTok Shop
📰 TL;DR - According to this report, TikTok may be delaying its rollout of TikTok Shop in the US due to government efforts to ban the app. Evidently, Shop was supposed to be available this spring, but not we’re looking at summer at the earliest. For what it’s worth, TikTok has denied a delay, but the (paywalled) WSJ report suggests otherwise. The report also says the app has struggled to find brands enthused about shopping features in Western markets.
💡 Insight - I absolutely buy that brands may be reluctant compared to China, where social selling is nothing short of a big deal. But there must be something else going on. I could rattle off dozens of DTC brands with a heavy presence on TikTok who would absolutely take advantage of TikTok Shop. I also think it has the potential to blow other social shopping apps out of the water, given the already high adoption of TikTok for marketing. I suppose the good news here is that TikTok says it’s committed to the launch, whenever it happens.
🔒 Ensure your e-commerce data is protected*
Losing your e-commerce store's data can be a nightmare, especially when you've worked so hard to build it up. But with Rewind, you can protect your store's critical data and ensure that you never lose it again. Our easy-to-use backup and restore solution saves all your product pages, collections, and themes, so you can recover them with just a few clicks.
Best of all, you can get Rewind for your store today and receive one month free.
Data loss can happen to any e-commerce store, but with Rewind, you'll be prepared. By signing up today, you can safeguard your store's data and avoid any costly mistakes or painful recovery processes.
🧐 ThredUp focuses on premium shoppers
📰 TL;DR - ThredUp has found a way to win: premium buyers, not bargain hunters. According to this report, discount shoppers have subsided, but high-spending shoppers have increased by 6%. And all that has budged their bottom line. Note that they’re saying premium shoppers, not luxury shoppers, so we’re talking about high-end brands but not the Chanels of the world.
💡 Insight - This makes sense in so many ways. Bargain items are less likely to last through several hands, while a piece from a higher-end brand is going to remain usable and durable. I think that also signals to those looking to get into resale that being a premium purchase puts you in a better position for also attracting secondhand shoppers.
👾 Amazon adds shopping to mobile games
📰 TL;DR - Amazon has launched Amazon Anywhere, a shopping tool that allows purchases within games and apps. It’s launching with one game in particular, Peridot. The idea is that a game can display relevant products and users can make a purchase without ever leaving the game.
💡 Insight - The obvious use here is for merch or other goods associated with a particular game. But I could also see a marketing opportunity. A brand that sells on Amazon could partner with a mobile game and split the profits for items sold. Or maybe we’ll see a DTC brand develop its own mobile game!
🛠️ Things worth checking out
🦜 UGC* - minisocial is a fully-managed solution that pairs brands with micro-influencers for fully-licensed content that is also shared on their channels. Get 15% off your first campaign here.
⚙️ LEAD GEN* - Phonesites has delivered more than 1.7 million leads through their 500+ high-converting mobile-optimized landing page templates. Get started for free here.
🎙️ PODCASTS - According to this data, podcasters have a greater impact on purchasing decisions than influencers. Read here.
🌐 SOCIAL - With Twitter’s slow demise in action, new social networks are popping up. Could one of them be the next big thing for e-comm? Read here.
Did you learn something new from today's newsletter? |
If you want to reach our audience, fill out this short partnerships form.
Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.WednesdanyeMondaydThuesdTuesday