Thursday, March 7

The 5 things in DTC you need to know today

🚨 In today’s newsletter 🚨

  • TikTok Fame to Retail Sensation: How One DTC Brand Cracked the Wholesale Code

  • The Hyper-Personalized Future of D2C eCommerce

  • Metrics Every D2C Brand Needs to Boost Profitable Growth

Let’s get into it👇

#1 - TikTok Fame to Retail Sensation: How One DTC Brand Cracked the Wholesale Code

The Scoop: Youthforia's color-changing BYO Blush blew up on TikTok in 2021, and for good reason - it's pure magic. Fast forward to now? It's gracing the shelves of every single Ulta store in the US. We dive into how this DTC makeup pioneer is juggling online and in-store channels to supercharge growth, and we're here for it.

Why Customers Care: Let's be real, buying makeup online can be a gamble. Customers crave that in-store experience to swatch, smell, and fall in love with products IRL. By expanding into retail, DTC brands like Youthforia are making it easier for customers to discover and trust their products. It's a win-win in our book.

Steal These Ideas:

  • Create products that are TikTok bait (bonus points for being genuinely innovative)

  • Dream up formulas that make you a standout on shelves

  • Build a dedicated team to keep your retail partnerships thriving

  • Shout about your retail launches on your own channels (because you've earned the bragging rights)

  • Use retail buzz to woo investors and take your DTC biz to new heights

Keep Tabs On:

  • How fast are products flying off shelves? Keep eyes on sell-through rates.

  • Is your Ulta debut turning window shoppers into website visitors? Watch that cross-channel traffic like a hawk.

  • Why are customers falling for you? Poll them on where they discovered your brand. The answers might surprise you.

Crystal Ball Says: The future of DTC isn't online-only, and that's a good thing. Savvy brands will buddy up with retailers in a strategic way to score new customers and amp up credibility. Proving you can hang with the retail big leagues will open doors to even more shelf space. Mark our words.

Real Talk: Some might call retail partnerships a betrayal of DTC values. We say, not so fast. With a viral product and ops to back it up, teaming up with retailers can be like throwing gasoline on your growth fire. Just make sure your brand is strong enough to keep those Ulta shoppers coming back for more on your own DTC channels.

#2 - Instantly Stand Out And Leave A Memorable Impression

Metal business cards are a powerful marketing tool for DTC companies and brands to instantly stand out in a crowded market, breeding word-of-mouth and referrals, and opening doors to new partnerships.’s metal cards and custom metal tags are being used to:

  • Instantly stand out in trade shows and when meeting potential distribution partners

  • Create jaw-dropping certificates of authenticity for unique products

  • Recognize VIP membership and high-profile clientele status

  • Add custom signature on luxury items or works of art

  • Commemorate special occasions or limited drops

These unique cards make a bold statement: a commitment to quality, innovation and attention to detail.

We guarantee your cards will make you stand out or we will give you your money back.

#3 - The Hyper-Personalized Future of D2C eCommerce

The Rundown: Artificial intelligence is enabling a new era of hyper-personalization in e-commerce, and I believe it's a game-changer. Retailers are harnessing consumer data to dynamically tailor every aspect of the shopping experience to each individual's unique preferences and behaviors.

Connecting to Customers: Direct-to-consumer brands have a tremendous opportunity to capitalize on their direct customer relationships and first-party data. By hyper-personalizing the entire customer journey, D2C companies can dramatically increase engagement, build long-term loyalty, and maximize customer lifetime value. In my view, this is the key to winning in the increasingly competitive e-commerce landscape.

Opportunities for D2C Brands:

  • Dynamically generate highly targeted ads, landing pages, and emails that resonate with each customer

  • Deliver personalized product recommendations and offers based on real-time behavioral data

  • Offer customizable product configurators that let shoppers create their perfect item (a personal favorite of mine)

  • Tailor post-purchase support, perks, and lifecycle marketing to each customer's unique persona

  • Experiment with cutting-edge AI personalization in emerging channels like VR/AR, video, and voice

Measuring Impact:

  • Analyze how hyper-personalization impacts key engagement metrics like time on site and repeat visits

  • Quantify the incremental revenue lift driven by individualized product recs and promotions (I suspect this will be significant)

  • Assess brand affinity by surveying customers on the relevance and emotional resonance of their experiences

The Future: As AI continues to advance rapidly, hyper-personalization will soon become a basic consumer expectation, mark my words. D2C brands will increasingly compete based on their ability to leverage data to create emotionally intelligent, individualized experiences that proactively cater to each customer's needs. Laggards risk getting left behind.

Our Take: While investing in sophisticated AI tech is crucial, retain the human element that defines your brand. Use hyper-personalization to complement, not replace, authentic personal interactions. Empower your team to use their judgment and override algorithms when needed. Strive for experiences that feel magically tailored and serendipitous rather than invasive. That's the sweet spot in my book.

DTC Daily’s Monthly Spotlight:

Tools, Services & Hiring

Looking to level up your marketing team? Check out: Marketerhire

Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign 

🗣 Have an upcoming event or tools you’d like to recommend to 25,793 DTC Brands? Click Here

#4 - Things Worth Checking Out

REPORT - eCommerce report highlights importance of packaging quality and eco-friendliness to consumers

PLATFORMS - Digital resale platforms gain traction as all consumers hunt for better, cheaper stuff

AMAZON - Amazon temporarily halts ecommerce expansion in key global markets

STUDY - Most Direct-to-Consumer businesses are not profitable

MARKETING - Word-of-mouth commerce is the next evolution of influencer marketing

#5 - Metrics Every D2C Brand Needs to Boost Profitable Growth

Here's the Deal: The e-commerce marketing landscape is changing fast. For D2C brands to drive profitable growth, they need to focus on the right customer data and metrics. In our opinion, key metrics like repurchase rate, customer lifetime value (LTV), average order value (AOV), and optimizing the customer lifecycle are absolutely essential.

Know Your Customers: When D2C brands deeply understand metrics that show customer loyalty, satisfaction, and buying behavior, they can build stronger connections with their best customers. We believe the key is personalized engagement at the right moments in the customer journey to boost retention.

Growth Opportunities for D2C Brands:

  • Create loyalty programs with rewards like points, exclusive discounts, or gifts to encourage repeat buys (this is a no-brainer!)

  • Use upselling & cross-selling, especially with data on sequential purchases, to increase AOV

  • For discount-lovers, offer product bundles and auto-renewal promos instead of sitewide discounts (trust us, it works)

  • Launch re-engagement campaigns via push, email & SMS when a customer is due to reorder or might churn

  • Regularly check your customer personas and tweak messaging & products to target your most profitable segments

Tracking Success:

  • Monitor Repurchase Rate & AOV over time, broken down by key customer personas (this is crucial)

  • Keep an eye on Customer LTV:CAC ratio and work to improve it

  • Create a Purchase Cycle Dashboard to spot the best times for re-engagement by segment (thank us later)

What's Next: As privacy rules change, we predict D2C growth will hinge on mastering first-party data. Brands that can use their own customer data to improve targeting, personalization and loyalty will have an edge over the competition.

Our Perspective: Lots of D2C brands pour effort into front-end metrics like CAC but neglect the post-purchase experience. But take it from us, retention is the real key to profitability. Skip the generic discounts and mass campaigns. Use your customer data to make each buyer feel valued at every touchpoint. That's how you'll transform one-time buyers into loyal brand fans for life

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