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- Thursday, March 14
Thursday, March 14
The 5 things in DTC you need to know today
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🚨 In today’s newsletter 🚨
Your DTC Brand's Golden Ticket to Explosive Global Growth
Mastering Returns: The Key to D2C Ecommerce Success
Sam's Club Doubles Down on Digital to Boost Convenience
Let’s get into it👇
GROWTH
#1 - Your DTC Brand's Golden Ticket to Explosive Global Growth
The Scoop: With the global e-commerce market set to hit a jaw-dropping $6.3 trillion in 2024, growth-hungry DTC brands have a once-in-a-lifetime opportunity to strike gold. By taking your brand international, you can tap into fresh customer segments, slash acquisition costs, and watch those average order values soar.
Getting Up Close and Personal: The key to your global customers' hearts? A shopping experience that feels tailor-made just for them. We're talking their language, their currency, and products hand-picked to match their unique tastes and trends. Nail that localized vibe and watch those international conversions skyrocket.
Your Global Game Plan:
Dive deep into multilingual SEO to get your brand in front of the right international eyes
Wow global shoppers with prices and promos that hit the sweet spot for their market
Curate country-specific collections that tap into local trends and seasonality
Make global checkout a breeze with familiar shipping options and crystal-clear costs
Show international love with localized content and native language TLC
Keeping Score:
Keep tabs on those international traffic and conversion rate jumps
See how your global AOVs and lifetime values stack up
Get the inside scoop on localized user experience straight from your international fans
Your Global DTC Future: As more brands max out their home turf, going global is going from nice-to-have to must-have. The DTC legends of tomorrow? They're the ones doubling down on seamless localization and cross-border operations today. Don't get left in the dust - your piece of the global pie awaits.
Real Talk: Global domination doesn't happen overnight - and that's okay. Start small, get the localized essentials dialed in, and grow from there. Your international customers are out there, ready and waiting. So take that leap of faith and show the world what your brand is made of.
MY METAL BUSINESS CARD
#2 - Instantly Stand Out And Leave A Memorable Impression
Metal business cards are a powerful marketing tool for DTC companies and brands to instantly stand out in a crowded market, breeding word-of-mouth and referrals, and opening doors to new partnerships.
MyMetalBusinessCard.com’s metal cards and custom metal tags are being used to:
Instantly stand out in trade shows and when meeting potential distribution partners
Create jaw-dropping certificates of authenticity for unique products
Recognize VIP membership and high-profile clientele status
Add custom signature on luxury items or works of art
Commemorate special occasions or limited drops
These unique cards make a bold statement: a commitment to quality, innovation and attention to detail.
We guarantee your cards will make you stand out or we will give you your money back.
HANDLING RETURNS
#3 - Mastering Returns: The Key to D2C Ecommerce Success
The Scoop: For D2C ecommerce brands, sky-high return rates of 20-40% are a major drag on profits. With returns eating up to 25% of the bottom line, getting a handle on returns is crucial for long-term success and keeping customers happy.
The Customer Connection: Online shoppers are taking a leap of faith without being able to see or try products in person. D2C brands can build trust by being generous with returns, providing detailed product info, and keeping shoppers in the loop.
How D2C Brands Can Step Up:
Give customers at least 30 days to make returns—it can slash return rates by over 50%
Up your product photo game, explore AR/VR, and encourage customer reviews
Dig into return data to spot product issues and areas to improve
Nudge customers toward prepaid vs. cash on delivery to reduce return to origin
Make your reverse logistics sing to handle returns and refunds ASAP
Keeping Score:
Zero in on return rates by product type and price point
Flag fit-related returns to troubleshoot sizing and design
Get post-return customer feedback on the reasons and the process
What's Next: Easy returns will become the new normal as ecommerce heats up. Savvy D2C brands will use AI for personalized fits, AR/VR for try-before-you-buy, and white glove post-purchase service to make returns a relationship-builder.
Advice to Chew On: Returns aren't just a headache—they're an opportunity to impress customers. Studying returns can reveal aha moments to perfect your products and marketing. Nail your return policies and logistics, and you'll have a leg up on the competition for earning loyal customers.
DTC Daily’s Monthly Spotlight:
Tools, Services & Hiring
Looking to level up your marketing team? Check out: Marketerhire
Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign
🗣 Have an upcoming event or tools you’d like to recommend to 33,441 DTC Brands? Click Here
RESOURCES
#4 - Things Worth Checking Out
PORTLESS - Struggling with inventory delays and cash flow issues? Tired of waiting 45-60 days for your products to arrive from China? Try Portless!
AI - Prescient AI raises $10m series a to help ecommerce brands optimize their ad spend
SOCIAL - South Korea to sanction Meta over violation of ecommerce law
INTERNATIONAL - Influencers getting paid to promote designer knockoffs sourced from chinese ecommerce sites?
PAYMENTS - 4 pillars to consider when implementing a omnichannel payments
CONVENIENCE
#5 - Sam's Club Doubles Down on Digital to Boost Convenience
The Rundown: Sam's Club, the membership warehouse club arm of Walmart, has been rapidly enhancing its digital and omnichannel capabilities over the past few years. The goal? Making shopping easier and more convenient for its members, especially in the wake of changing consumer behaviors post-COVID.
What Members Want: By heavily investing in mobile app features like Scan & Go checkout, curbside pickup, and AI-powered exit gateways, Sam's Club is directly addressing the strong consumer desire for fast, contactless, frictionless shopping experiences. These digital connections help strengthen relationships with members.
What D2C Brands Can Do:
Explore partnership opportunities with Sam's Club to expand customer reach
Consider using Sam's fulfillment services for fast shipping and omnichannel options
Take cues from Sam's app strategy to drive more frequent purchases and boost retention
Apply computer vision and AI to streamline your own checkout and returns process
Use customer data wisely to power personalized product recommendations
Metrics That Matter:
Percentage of sales and growth coming from Sam's Club digital channels/partnerships
Average order value, retention rates, and lifetime value of Sam's Club customers
Customer perception of your brand's convenience and omnichannel experience
What's Next: As mega-retailers like Walmart and Sam's Club keep upping their digital game, D2C brands will need to find ways to match the level of convenience through their own channels. Expect to see more partnerships that blend D2C brand innovation with big retail tech and logistics muscle.
Our Take: D2C brands can compete against retail giants by being more agile in crafting unique, personalized online experiences and nurturing a strong brand community. Focus on your authentic brand story and direct customer relationships to stand out from the big box crowd.
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