Thursday, July 11

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WHAT’S HOT ON SOCIAL MEDIA

Matt studied 3 great brands when it comes to ads, and he shares 3 common characteristics all of these brands have in common, and we think it’s definitely worth giving this thread a read.

Check out the full X thread here.

IBRAHIM’S NUGGETS

Settings up your emails in early days

Heyy!

When you’re just starting out, I know it can be challenging to have every single email flow built out from the get-go. So here are a few pieces I recommend making sure you have before you launch:

1. Email capture popup on your website

• Emails should be treated as assets on the balance sheet. Once you have someone’s email, you can re-market to them with new offers and campaigns forever (or until they unsubscribe) with direct deliverability.

• When it comes to how you ask for it, you have to give something to them. You can either give them something like a discount, encourage them to take a quiz, provide a report (if it makes sense), etc. In any case, the customer should receive something of value in exchange.

2. Have a branded receipt with shipping notifications

Anytime someone orders, they should receive an email that includes:

• Order Details: i.e a summary of the purchased items, including product names, quantities, prices, and the total cost

• Order Number: i.e the unique identifier for the order, which is important for any future communication or customer service questions that might come up

• Estimated Delivery Date: An approximate date when the customer can expect to receive their order

• Shipping Address: Confirmation of the address where the order will be shipped

• Tracking Link: Customers should be able to easily to track their order

If you’re unhappy with the flexibility that Shopify or your 3PL offers when it comes to sending out these notifications, I recommend Wonderment, which does a great job at this. Majority of your customer service complaints will come from people who say, “Hey, when does my package arrive?” If you can make that clear up front, you will save yourself a lot of tickets.

3. Must have Email Flows

a. Welcome Email Flow | Buyers Vs Non-buyers

b. Browse Abandonment Flow | Buyers Vs Non-buyers

c. Abandoned Cart Flow | Buyers Vs Non-buyers

d. Checkout Abandonment Flow | Buyers Vs Non-buyers

e. Post-Purchase Flow

However, I understand that having fancy emails with high fidelity designs and 5-7 emails in each flow can be challenging, especially if you’re going to have to do it all alone and are working towards launching asap to test out your MVP. To begin with, you can use templates, take the help of AI for copywriting, and have 2-3 emails at least in each flow.

You can get your emails audited for free with RetainIQ here:

Alright folks, that’s it for today!

Have any questions? Ask here.

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Have any questions that you need help with?

Ask here - and look out for Friday’s Issue where Ibrahim will answer them.