Thursday, January 18

The 5 things in DTC you need to know today

Author

Mustafa Khundmiri
January 18, 2024

🗣 Want to Reach an Audience of 15,000 DTC Brands? Start Here…

🚨 In Today’s Newsletter đźš¨

  • When DTC Isn't Enough: Lessons from One Cereal Maker's Pivot

  • Getting Ahead of the AI Wave In eCommerce

  • $47 Trillion Forecasted for eCommerce by 2030

Let’s get into it👇

PRODUCT
#1 - When DTC Isn't Enough: Lessons From One Cereal Maker's Pivot

The Rundown: Direct-to-consumer darling Magic Spoon has added wholesale retail distribution, a move that promises wider reach but operational headaches.

The lessons for DTCs:

  • Prioritizing growth over channel purity becomes logical once the concept is proven digitally.

  • Earning shelf space lends credibility while expanding access to swaths of shoppers not online.

  • More sales pipelines mean more logistics puzzles as production and inventory scale up to satisfy fickle external partners.

  • While an integrated omnichannel presence improves continuity, customization for different modes is still key.

  • As the line between DTC and retail blurs, expanding beyond a single channel unlocks new potential if the model can flex.

Why it matters: This cereal seller's click-to-brick evolution highlights tough tradeoffs between control and scale that all DTC disruptors must weigh.

MARKETING
#2 - Close more sales with this email marketing software

Campaigner provides all the tools you need to build email campaigns using its intuitive visual email builder and simple-to-navigate dashboard.

You can choose from hundreds of responsive templates to create attractive emails. On top of that, you can also build SMS campaigns - either standalone ones or incorporate them into your email automation workflows.

Interestingly, Campaigner’s website states that SMS campaigns have a 98% read rate. In addition, instead of just relying on generic email drip campaigns, Campaigner’s customers see 6x more conversions when using multi-channel automation workflows.

Customizable features: Email automation, reports, personalization and experimentation are just a few of the customizable features Campaigner offers. For example, you can automate responses, test your subject lines, and segment your contacts to send a foolproof email that's fine-tuned to capture the attention of your target customer.

Automated workflows: Campaigner helps you devote your time to where your business needs it the most. Built-in marketing automation manages the exact emails sent to a certain group and at what time without you monitoring every stage.

Social media integration: You can embed your company's social media feeds directly into your emails, which can boost your engagement through a multichannel marketing strategy.

AI
#3 - Getting Ahead Of The AI Wave In eCommerce

The Rundown: AI adoption in online retail is accelerating exponentially, bringing new capabilities like conversational commerce and hyper-personalization.

Step-by-step:

  1. Audit your current site and processes to identify AI capability gaps.

  2. Research leading vendor solutions for high-priority areas like search or recommendations.

  3. Run controlled pilot tests of new AI tools with subset of site traffic.

  4. Analyze performance impact across key metrics like conversion rate.

  5. Roll out successful solutions across full site and customer base.

Actionable takeaway: Prioritize exploring AI now before adoption hits an inflection point and ubiquitous AI becomes mandatory to compete. Focus on behind-the-scenes capabilities over hype and drama.

RESOURCES
#4 - Things Worth Checking Out

 AI - Using AI to gain a competitive edge in ecommerce

 TOOLS - Amazon launches generative AI tool to answer shoppers' questions

 SOCIAL - Why this $800 million social-commerce startup is betting live shopping in the US will take off

 NEWS
 - Nike most searched ecommerce brand in UK

 PREDICTIONS - Top six social media marketing predictions that will change the game in 2024

REPORT
#5 - $47 Trillion Forecasted for eCommerce by 2030

The Rundown: Global ecommerce is projected to more than double in the next 7 years, fueled by advances in technology and shifting consumer behavior.

The details:

  • eCmmerce has grown rapidly, reaching nearly $19 trillion in 2022 driven by increased internet access and smartphone use.

  • The market is expected to hit $47.73 trillion by 2030, led by business-to-consumer (B2C) transactions.

  • Apparel and accessories currently lead ecommerce globally thanks to convenience and variety, while digital wallets gain traction.

Why It Matters: This exponential growth signals major retail disruption as commerce increasingly moves online. Companies need to digitally adapt or risk falling behind as consumer habits and technologies accelerate.

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