Thursday, January 11

The 5 things in DTC you need to know today

January 11, 2024

🗣 Want to Reach an Audience of 15,000 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • SEO 2024: What's on the Horizon for eCommerce Sites

  • Leveraging Livestream Shopping

  • Using Data to Understand Customers

Let’s get into it👇

SEO
#1 - SEO 2024: What's on the Horizon for eCommerce Sites

The Opportunity: As we enter 2024, ecommerce sites need to update their SEO strategies to boost visibility and sales. Key areas to focus on include voice search, personalized experiences, and optimizing for featured snippets.

The Details:

  • Voice search continues growing rapidly, so ecommerce sites should optimize for conversational queries like "where can I buy red shoes."

  • Providing personalized user experiences based on location, past purchases, etc. has become an SEO ranking factor. Sites adapting to this will be rewarded.

  • Ranking for featured snippets that show key product/pricing info directly in search results brings big visibility. Structured data and schema markup optimization helps here.

How to Leverage: With SEO driving the majority of traffic and sales for ecommerce, brands failing to adapt these emerging trends will quickly fall behind the competition in attracting customers. Updating SEO strategies now for 2024 search behavior is essential.

DESIGN
#2 - Boost Your Brand Visually With Delesign Chat

The Solution: Delesign Chat helps brands create great graphics fast through chat. Their service delivers awesome visuals with top quality, speed, and no hassle.

What You Get:

  • Skilled designers combine creativity and direction to make eye-catching images.

  • Options include logos, posts, ads, flyers, and more.

  • The focus is getting what each brand needs and wants for the best results.

Why Use It: For brands seeking better visuals, Delesign Chat brings talented designers to chat. The goal is graphics that stand out and help brands grow.

LIVESTREAM
#3 - Leveraging Livestream Shopping

The Rundown: Livestream shopping allows retailers to broadcast real-time video to engage customers and drive sales.

Step-by-step:

  1. Choose a platform like Instagram, TikTok or YouTube to host your live shopping stream.

  2. Build hype and promote the event across social media to drive tune-ins.

  3. Showcase products dynamically and answer customer questions during the stream.

  4. Offer exclusive discounts or limited inventory to encourage purchases.

  5. Analyze performance data like sales, reach and engagement to optimize future streams.

Key Takeaway: Live video shopping helps retailers make instant emotional connections with customers, demonstrate products uniquely, and enable frictionless buying journeys - which is why it has 10x higher conversion rates over traditional ecommerce. Start testing short livestreams to tap into its revenue potential.

RESOURCES
#4 - Things worth checking out

 ADVERTISING - Adsperformer elevates e-commerce brands through creative, data-driven advertising across platforms

 AI - Firework brings out AI-powered virtual shopping assistant

 SOCIAL - TikTok to expand its eCommerce shop tenfold

 CONTENT - Seven spending mistakes to avoid in ecommerce

 PAYMENT- Merchants ignore failed payments as potential fraud cause

 STOCKS - Here’s why Amazon stock jumped 80% in 2023

DATA
#5 - Data Revolution in Understanding Customers

The Rundown: Using data to deeply understand customer interests and preferences can lead to 1000x improvements in ecommerce conversion rates.

The Analysis:

  • Consumer data reveals granular insights into audience values, pain points, and objections that go beyond superficial demographics.

  • Platforms like Ubuy apply AI to identify key social influencers and publications where your brand should appear.

  • Localized data guides highly targeted product selection and customization for each customer segment.

Why It Matters: Leveraging data minimizes guesswork, drives relevance in communication, and aligns product offerings with actual buyer needs and interests. This creates the foundation for exponential ecommerce growth through fiercely loyal brand advocates.

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