Thursday, Jan 9

 🚨 In today’s newsletter 🚨

• Automate Your Day: Email, Meetings, Done

• How Obvi Flipped the Board on a Major Disaster

• Launching a New Product? Take Notes from Aura Bora.

• How Vita Coco Turned Coconut Water into a $380 Million Empire

• DTC Playbook: Graza’s Website

• Big Brand Strategies, Straight to Your Inbox!

• Latest News: Over a third of consumers took on debt this holiday season & more…

  Let's Dive Into It! 👇

#1

Automate Your Day: Email, Meetings, Done

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#2

How Obvi Flipped the Board on a Major Disaster

Imagine pouring months into crafting the perfect product, dreaming of it flying off Walmart’s shelves—only to be told it’s one of the worst performers in the category. Gut-wrenching, isn’t it?

But every setback has a silver lining. That’s the heart of Ron’s latest thread: turning a crushing failure into a roadmap for growth. Because let’s face it, the best lessons are hard earned.

#3

Launching a New Product? Take Notes from Aura Bora.

Happy Thursday!

Here’s the thing—Aura Bora’s Raspberry Vanilla launch email doesn’t just scream “Look at our product!” It makes you feel something. That’s what a great email does.

Here’s why it works:

1. The Hook:

   “Hellooo Raspberry Vanilla”—playful, loud, and impossible to ignore. It sets the vibe right away.

2. It Sells the Experience, Not the Product:

   Talking about “juicy raspberries” and “cooling summer treats” is the kind of sensory copy that gets people craving before they’ve even clicked.

3. It’s Got Personality:

   They introduce Vanillo the Armadillo. Is it random? Yes. Does it work? 100%. People buy from brands they connect with, and a quirky mascot is an easy win.

4. They’re Playing the Long Game:

   The “Flavor of the Month” subscription is retention gold. They’re not just selling you one can—they’re locking you in for monthly drops.

What You Can Steal for Your Next Launch Email:

• A bold hook that makes people pause.

• Copy that makes them feel the product, not just read about it.

• A dash of personality—your brand should feel human.

• Link your launch to retention (subscriptions, repeat buys, etc.).

Alright folks, that’s it for today!

-Ibrahim

#4

How Vita Coco Turned Coconut Water into a $380 Million Empire

dtcdaily.news

View more on Instagram

From $75,000 and maxed-out credit cards to $380 million in sales—Vita Coco's founders, Michael and Ira, built an empire by moving fast, refining their product based on customer feedback, and making coconut water a household name. They tapped into the growing health trend, embraced their identity, and became the go-to brand in a crowded market.

#5

DTC Playbook: Graza’s Website

Welcome back to the DTC Playbook! So far, we’ve explored Graza’s Tech Stack, their Meta Ads strategy, and their Social Media strategy. Today, we’re diving into their website—the heart of every e-commerce brand.

Your website is where visitors turn into customers—or wasted marketing dollars. A well-crafted website not only informs but also converts.

Graza’s site stands out for one key reason: they always show their product in action.

Let’s break it down with examples.

1. Immersive Hero Banner

The homepage opens with a video banner that shows Graza olive oil being used to dress salads and prepare meals. This dynamic content captures attention immediately and reinforces the brand’s core message: this is olive oil made to be used.

2. Action-Oriented Product Imagery

Graza’s product hero images don’t just showcase bottles—they show the olive oil in action. Whether it’s drizzling over spaghetti, whisking into a salad dressing, or sitting proudly on a kitchen counter, the imagery evokes emotions and creates a connection with the product’s real-world usage.

3️⃣ Fun Things to Do with Graza

Graza’s product page features a unique and playful section highlighting ways to use their “Drizzle” and “Sizzle” olive oils. Whether it’s drizzling on labneh or pizza or using it to make frosting, the imagery and layout immediately inspire ideas, showing customers exactly how the product fits into their lives.

Key Takeaway

Graza’s website is a masterclass in creating a narrative around their product. By consistently showing their olive oil in action, they bridge the gap between product and lifestyle, helping customers visualize how Graza fits seamlessly into their cooking routines.

This focus on action-driven visuals not only builds trust but also eliminates guesswork for the customer.

Tomorrow, we’ll wrap up the Graza series with a detailed breakdown of their email flows. At the end of the week, we’ll send out the full Graza Playbook, including insights into their Tech Stack, Ads, Social Media, Website, and Email Marketing.

#6

Big Brand Strategies, Straight to Your Inbox!

The Ultimate Marketer’s Newsletter

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📰IN THE NEWS

👉Over a third of consumers took on debt this holiday season

Many U.S. shoppers face an average of $1,218 in holiday debt, driven by credit cards and buy-now-pay-later options. Brands should prioritize flexible payment methods and empathy-driven messaging to foster consumer trust during financially challenging times.

👉6 Exciting new ways ChatGPT will transform Businesses in 2025

ChatGPT is expected to revolutionize businesses in 2025 through enhanced personalization, efficient customer service, creative content generation, and data-driven decision-making. It simplifies processes like lead generation, SEO optimization, and internal communication.

👉Top 5 Marketing Mistakes to Avoid in 2025

In 2025, avoid these marketing pitfalls: ignoring data, chasing every trend, and failing to innovate with AI. The biggest mistake? Losing the human touch in personalization and ethical storytelling. Smart, creative, and conscious marketing isn’t just a tactic; it’s the way to build a lasting connection with your audience in a tech-driven world.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.