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- Thursday, Jan 23
Thursday, Jan 23
Crys A.
January 23, 2025
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In today’s newsletter
5 Psychological Triggers Every Email Needs to Drive Sales
Rank #1 on Amazon with Influencers
Your CTA Isn’t Converting? Here’s Why
Meme Coins Just Got a Trump Card
Latest News: Nearly 10 years later, Tumblr TV launches to all as a TikTok alternative & more…
Let's Dive Into It! 👇
5 Psychological Triggers Every Email Needs to Drive Sales
Ibhrahim Masood - DTC Growth and Retention Expert
If you're sending out emails and expecting sales to roll in, here's the hard truth: you're competing with a million other emails that are just as eager to grab attention. So, how do you make yours stand out?
You don’t just need good copy—you need psychological triggers that connect, resonate, and inspire action. Let’s dive into 5 triggers every email needs to turn casual readers into customers. And I’ll throw in an example for each point.
Curiosity
Humans are naturally nosy. Use curiosity to hook your readers right from the subject line. Tease just enough to make them click.
Example for a skincare brand:
Subject Line: “The #1 mistake ruining your skincare routine…”
Social Proof
Nobody wants to be the guinea pig. Show potential customers that others already love your product—it’s a psychological nudge that builds trust and credibility.
Example for a coffee subscription box:
Include a line like: “Over 50,000 coffee lovers have upgraded their morning routine with us.”
Then, highlight a customer review:
“I thought I loved coffee before, but this is next-level. The personalized selection process? Genius.” - Sarah J., Verified Customer
Scarcity
FOMO (fear of missing out) is a powerful motivator. Create urgency by emphasizing limited time offers or low stock, but always keep it authentic.
Example for a fashion brand:
Subject Line: “Your size is almost sold out, [name]!”
Body: “The clock is ticking, and there are only 8 pieces left of our best-selling leather jacket. Don’t wait—shop now before it’s gone!”
Include a live countdown timer or a dynamic inventory tracker for extra impact.
Reciprocity
Give before you take. Offer value upfront—whether it’s a discount, a freebie, or insider tips—and your audience will feel more inclined to reciprocate by engaging or purchasing.
Example for a productivity app:
“Here’s a free guide to doubling your productivity. No strings attached.”
Include actionable insights in the email and position your app as the ultimate tool to implement the advice. Soft sell.
Clarity of Action
Too many options create friction. Each email should have one clear call-to-action (CTA) that’s impossible to miss. Make it actionable and benefit-focused.
Example for a DTC beverage brand:
“Hydration just got tastier. Try our variety pack for 50% off—today only!”
CTA: “Get Your Discounted Pack Now.”
Every email is a conversation. Stop writing like you’re speaking to a faceless crowd. Instead, imagine you’re talking to a single customer who’s on the fence. Address their doubts, highlight their aspirations, and nudge them to take the leap!
Alright folks, that’s it for today! Have questions for me? Ask here.
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Your CTA Isn't Converting? Here's Why
Kaushal Pratap - DTC Owner
Struggling with CTAs that don’t convert? Weak, vague messaging might be the culprit. Discover the 4 elements behind CTAs that actually drive action. From creating urgency to eliminating risks, it’s all about clarity and intent. Want to craft CTAs that boost your sales?
DTC Playbook: AG1’s Website
Kaushal Pratap - DTC Owner
Continuing our DTC Playbook series on AG1, we've previously delved into their tech stack, advertising strategies, and social media presence. Today, we turn our attention to AG1 website—a critical component in their direct-to-consumer success.
In his groundbreaking book "Influence: The Psychology of Persuasion," Robert Cialdini revealed seven principles that shape human behavior and decision-making.
These principles, originally published in 1984, have become fundamental to modern marketing and web design.
Let's see how AG1 masterfully applies them:
Reciprocity: People feel obligated to return favors and give back when they receive something first.
Social Proof: We look to others' actions to determine our own behavior, especially in unfamiliar situations.
Consistency: Once we make a choice or take a stand, we tend to stick with it to maintain consistency.
Authority: We tend to follow the lead of credible, knowledgeable experts.
Scarcity: We value things more when they're limited or harder to obtain.
Liking: We're more likely to say yes to people we like or share similarities with.
Unity: We identify and bond with groups that share our identity.
AG1 has masterfully implemented Cialdini's principles across their product page, creating a compelling user experience that drives conversions. Let's analyze how:
Meme Coins Just Got a Trump Card
Ibhrahim Masood - DTC Growth and Retention Expert
Trump’s newest meme drop is more than just a shout-out to “winning”—it’s a glimpse into how personal branding evolves in the digital age. Love him or hate him, the man knows how to capitalize on culture and momentum. But here's the kicker: This is not just a meme; it's a meme with a cryptocurrency hook.
$TRUMP—a token seemingly aimed at creating a gamified ecosystem around his persona. Marketing genius or cash grab? Probably both. What’s undeniable is that this is a masterclass in community building.
📰IN THE NEWS
Tumblr is launching Tumblr TV, a TikTok-like video feature, globally nearly a decade after its initial concept. It aims to capture the short-form video audience and revitalize the platform’s relevance by appealing to TikTok users, especially amid uncertainty around TikTok's future.
Instagram is testing new editing features, offering creators improved tools for more polished content, including advanced photo and video adjustments. This move aims to streamline creative workflows directly within the app and increase user engagement.
AI and machine learning are revolutionizing SEO by automating keyword research, content creation, and data analysis. Tools powered by AI can improve site performance, enhance user experience, and provide insights into search trends, making optimization more efficient and effective.
Ready to master marketing like the pros?
Subscribe to Masters in Marketing by HubSpot and get:
🏀 Exclusive stories from brands like the NBA and Oatly.
📚 Easy-to-digest tips you can act on today.
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Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.
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