Thursday Jan 2

 🚨 In today’s newsletter 🚨

• The Micro-Influencer Play Most Amazon Brands Miss

• Why CPG Margins Can Make or Break You (and How to Avoid the Pitfalls)

• In 2025, Why Email & SMS Should Be One Of Your Priorities

• Latest News: Threads Experiments with Custom Display Names, Cover Images for Profiles & more…

  Let's Dive Into It! 👇

#1

The Micro-Influencer Play Most Amazon Brands Miss

Been talking to a bunch of founders about their 2025 Amazon strategy, and here's what's interesting: everyone's focused on PPC and big influencers, while sleeping on a strategy that's quietly crushing it - micro-influencer automation.

Why it matters: Amazon's algorithm loves external traffic. But here's the thing - it's not just about volume. It's about consistent, authentic traffic from diverse sources. That's where micro-influencers come in.

The math is actually wild: If you get 100 micro-influencers posting about your product, each with just 5,000 followers, that's potentially 500,000 authentic eyeballs. But the real magic isn't in the reach - it's in the algorithm boost you get from all those external traffic signals.

Speaking of micro-influencer strategies:

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The best part about micro-influencer plays? They compound.

Each piece of content lives forever, creating a snowball effect of social proof and traffic. By the time big shopping events like Prime Day roll around, you're not starting from scratch - you're already positioned.

Pro tip: Look for micro-influencers who actively engage with their followers. A creator with 5k engaged followers often drives more actual sales than someone with 50k passive ones.

What's your take on micro-influencers for Amazon? Have you tried automation, or are you still doing manual outreach? Reply and let me know - always curious to hear what's working for others.

#2

Why CPG Margins Can Make or Break You (and How to Avoid the Pitfalls)

Isaac nails it—margins are the silent killer in CPG. You can have the best product on the shelf, but if freight, placement fees, brokers, and chargebacks keep eating into your profits, you’re treading water.

For DTC brands, here's the edge:

1 . Control the Supply Chain – In-house production or direct relationships with manufacturers can protect your margins.

2 . Smarter Promotions – Focus on retention strategies over aggressive discounts. Build loyalty, not bargain hunters.

3 . Pre-sell Inventory – Gauge demand through pre-orders to avoid overstock and cash flow issues.

4 . Nail the Unit Economics – Before scaling, make sure each sale counts. If the math doesn’t work in small batches, it won’t magically fix at scale.

Margins aren’t just a finance problem—they're the core of staying alive.

#3

In 2025, Why Email & SMS Should Be One Of Your Priorities

Heyy!

Every year, a new marketing trend pops up—chatbots, AI personalization, social commerce. But two channels consistently deliver without the hype—email and SMS.

Hear me out.

Email and SMS aren’t just surviving—they’re thriving. And 2025 will make them even more indispensable.

1 . Owned Channels = Full Control

Social media is like renting an apartment. Email and SMS? That’s homeownership. No algorithm changes can take away your audience.

2 . Direct Line to Customers 

You check your email and texts daily, and so do your customers. Email and SMS are direct and personal and don’t compete with 100 other ads.

3 . Personalization That Works

2025 is not the year for generic blasts. Email and SMS let you personalize based on customer behavior. Abandoned cart? Nudge them. New purchase? Recommend something.

4 . High ROI, Low-Cost

Ad costs are rising (not saying you shouldn’t use them), but email and SMS stay affordable. They consistently deliver one of the highest ROIs without breaking the bank.

5 . Building Trust And Loyalty

Customers crave authenticity. Use email and SMS for updates, stories, and behind-the-scenes peeks. Real connections drive loyalty.

2025 should not be about chasing every trend. Stick to what works. Email and SMS might not be flashy, but they’re powerful. Sometimes, the quietest channels make the loudest impact.

Alright folks, that’s it for today!

-Ibrahim

📰IN THE NEWS

👉Threads Experiments with Custom Display Names, Cover Images for Profiles

Meta’s Threads is testing new features aiming to enhance user personalization and brand-building capabilities. This move could make profiles more engaging and visually aligned with users' or businesses' identities.

👉OpenAI failed to deliver the opt-out tool it promised by 2025

OpenAI has not delivered the promised 2025 tool for opting out of data used in AI training, raising concerns about privacy and user control. As generative AI becomes more pervasive, the absence of clear user controls undermines trust and accountability.

👉The Future of Digital Marketing: Understanding Generative Engine Optimization (GEO) vs SEO

Generative Engine Optimization (GEO) is an emerging approach that integrates AI-driven tools to enhance traditional SEO strategies. GEO focuses on creating personalized and dynamic content experiences tailored to individual user needs, leveraging AI to predict and fulfill search intents more effectively than standard SEO.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.