Thursday, Jan 16

Author

Crys A.
January 16, 2025

In partnership with

 đźš¨ In today’s newsletter đźš¨

  • Why Most DTC Brands Are Losing 30% of Sales (And How to Fix It)

  • TikTok Might Go Dark—Are You Ready?

  • Podcast Guest Spots with One Click

  • MìLĂ  Dumplings: Redefining Frozen Foods with Organic Storytelling

  • Fix Cart Abandonment: 4 Easy Tips to Boost Sales!

  • Latest News: Could TikTok Be Banned... Today? & more…

    Let's Dive Into It! 👇

#1

Why Most DTC Brands Are Losing 30% of Sales (And How to Fix It)

Happy Thursday!

You know, most DTC brands are leaking revenue without even realizing it. On average, 7 out of 10 shoppers abandon their cart before completing a purchase. That’s 70% of potential sales just… disappearing.

But here’s the kicker—most brands recover less than 10% of those lost sales. That’s leaving thousands (or millions) on the table.

Why? Because they rely on weak, generic reminders instead of a proper system to bring people back.

Here’s what actually works:

  • Catch them early – Don’t wait. A well-timed email or SMS within the first 30 minutes can recover 20-30% of carts alone.

  • Make it personal – “Hey John, you left this in your cart” hits way harder than “Complete your purchase.”

  • Stack incentives smartly – Not every cart might require a discount. Test free shipping, social proof, or urgency as well!

  • Use multiple touchpoints – Email, SMS, retargeting—don’t rely on just one channel.

  • Optimize the checkout experience – If people want your product but still leave, something’s broken. Fix it.

The brands winning in 2025? The ones that have a system to recover the lost sale.

That said, I’m currently working on a Cart Abandonment Recovery Master Kit to help you achieve this. Stay tuned!

-Ibrahim

#2

TikTok Might Go Dark—Are You Ready?

By now, you’ve probably heard the chatter—TikTok could get the plug pulled as soon as this Sunday night. Nothing’s confirmed, but if it happens, it’ll hit a lot of brands hard.

So, what should founders do?

Hope for the best, but prepare for the worst. If TikTok vanishes overnight, where does your audience go? How do you pivot? Do you have an email list? A strong presence on other channels? An owned community? If not, now is the time to fix that.

If this ban happens, it won’t be the first time a platform pulls the rug. Stay nimble, stay prepared, and keep building beyond any single platform.

#3

Podcast Guest Spots with One Click

Save 13 Hours Weekly of Podcast Pitching with PodPitch.com

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.

You could write a few emails yourself to podcast hosts...

Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.

  • Log in with your email

  • Load your brand info

  • Click "automate"

Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.

Big brands like Feastables are already using it instead of expensive PR Agencies.

#4

MìLà Dumplings: Redefining Frozen Foods with Organic Storytelling

Mila Dumplings (aka @eat.mila) is setting a new standard for frozen food brands. Instead of just being an "immediate fix" or relying on cookie-cutter recipe videos (which work but rarely stand out), Mila is winning with a secret weapon: storytelling through organic content.

Organic marketing has become a cornerstone for brands looking to connect authentically with their audience. Low-cost production = high relatability.

Let’s break down how Mila nails it:

First Impressions Are Underrated

MìLà's Instagram Highlights are designed to instantly engage visitors, featuring signature products like dessert dumplings and a 'New' section to spark urgency. Community-focused sections like “FAQs” and “Work with Us” build trust and transparency

Organic Content: The Real Goldmine

Forget 2018’s “talking about the product” or 2020’s “talking about the brand.” Mila’s approach is 2025-ready: they focus on the people who bring the brand to life.

  1. Team-Led Narratives: Mila uses their employees to share stories about their products, keeping the tone genuine and relatable.

  • Mini-Series: Employees cooking dumplings in an office setting gives a fun, relatable vibe for their target audience—busy individuals looking for quick, delicious fixes.

  • Community Challenges: Founders jump into fun challenges to engage directly with followers.

  • Meme Culture: Meme about their social media manager exemplifies how the brand acknowledges their team as integral storytellers, reinforcing the idea that every person contributes to Mila’s essence.

  1. Employee Spotlights: Instead of relying on influencers for expansion hype, Mila features their own team in announcement posts adding another personal dimension.

  1. Authenticity: They peel back the curtain to show how their dumplings are made—building trust and transparency.

It’s Not All Organic đź‘€

While organic content is Mila’s bread and butter, they balance it with high-profile collaborations to maintain engagement. Their partnership with Uncle Roger is a prime example, blending relatability with star power.

đź’Ś Takeaways for Organic Marketing Success

If your budget is tight but you still want to dominate Instagram organically, here’s how to start:

  1. Focus on Community: Instagram’s 2025 vision is all about fostering community. Create content that’s shareable and sparks conversation.

  2. Gratify Your Audience: Run giveaways and interactive campaigns to keep engagement rates high.

  3. Be Relatable: Showcase your team and the process behind your product to build trust and loyalty.

#5

Fix Cart Abandonment: 4 Easy Tips to Boost Sales!

68% of fashion e-commerce carts are abandoned—let's change that! 

From size guides to one-tap checkouts, discover 4 proven strategies to turn browsers into buyers. 

đź“°IN THE NEWS

TikTok's potential ban in the U.S. stems from concerns over data privacy and national security. While the platform denies wrongdoing, its Chinese ownership raises geopolitical tensions. TikTok's ban could reshape the digital landscape, affecting billions in ad revenue and altering content strategies.

Global leaders are urging for strict regulations on spyware, citing its misuse for surveillance and human rights violations. Discussions in the UN Security Council highlight the need for international standards to curb abuses while maintaining legitimate uses for national security.

Chinese AI company MiniMax has unveiled advanced AI models that claim to rival top-tier offerings from global tech leaders. These models are designed for a wide range of applications, including natural language processing and image recognition.

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here