Thursday, February 8

The 5 things in DTC you need to know today

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • In-Store Tracking Technologies Enable Hyper-Personalization But Risk Invading Shopper Privacy

  • Step-By-Step SEO Playbook for Exceptional eCommerce Product Pages

  • Soaring Shipping Costs Sink eCommerce Sales

Let’s get into it👇

#1 - In-Store Tracking Technologies Enable Hyper-Personalization But Risk Invading Shopper Privacy

The Rundown: Brick-and-mortar retailers plan to monitor every minute detail of customer in-store behavior using advanced tracking technologies.

The details:

  • Apps, facial recognition, RFID tags and other tools will record browsing habits, purchases, walking paths, gaze, emotions and more

  • Massive databases will analyze the aggregated shopper data to uncover insights and trends

  • The data will feed algorithms and AI to enable ultra-customized promotions, recommendations and experiences

Why it matters: The depth of data collection and analysis raises privacy concerns and ethical questions around informed consent versus operational transparency.

The trade-off between personalized convenience and personal rights hangs in the balance as retail tracking threatens to become ubiquitous. Shoppers should stay informed on how stores monitor them and what protections are in place. Retailers need clear ethical guidelines before in-store surveillance goes too far.

This emerging reality demands an open discussion around who owns shopper data, how it can be used, and where to draw the line. The future of brick-and-mortar retail watches your every move.

#2 - How to convert Figma design to Shopify in seconds [Free Plugin + UI kit]

Turning Figma designs into Shopify stores has been simplified with the brand new “Figma to Shopify” plugin by Instant.

For designers, store owners, and agencies, Figma to Shopify conversion used to take a lot of time, money, and code. But this new plugin by Instant Page Builder bridges the gap between Shopify and Figma.

Simply copy any Figma frame, paste it into Instant, and publish it to your Shopify store. We think this plugin is essential for brands looking to streamline their design-to-deployment process on Shopify.

With Instant, you can build responsive Shopify pages 10X faster without any code. (Plus, the free UI kit by Instant makes it easy to get started!)

#3 - Step-By-Step SEO Playbook for Exceptional eCommerce Product Pages

The Rundown: Optimizing ecommerce product pages requires a structured, methodical approach targeting key elements that impact organic growth and conversions.


  1. Conduct an SEO audit identifying site architecture issues, uncategorized products, and optimization gaps.

  2. Optimize page titles, URLs, alt text and schema markup to help search engines interpret pages.

  3. Craft compelling product copy articulating unique value propositions without overstuffing keywords.

  4. Incorporate UGC content like ratings, reviews and visual use cases to boost credibility.

  5. Localize and culturally customize product info, pricing and payments for international buyers.

Actionable Takeaway: View product page SEO as an iterative, continuous process centered on understanding user needs and friction points. Experiment, test new formats, and double down on what converts. Small gains accumulate over time into dominant market positions.

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

#4 - Things Worth Checking Out

TRENDS - 12 ecommerce trends for 2024: will the growth keep slowing down?

PLATFORMS - 18 of the best ecommerce platforms compared & rated for 2024

AMAZON - Amazon uses next-day delivery to win the hearts of Valentine’s day shoppers

SOCIAL - Consumers turn to social media for impulse purchases

 STOCK - Alibaba wakes up to competition, promises to ‘reignite’ growth as disappointing results send shares down 6%

#5 - Soaring Shipping Costs Sink eCommerce Sales

The Rundown: New research reveals that high delivery fees are the top priority that consumers want brands to address, with 65% less likely to shop with retailers that charge too much.

The details:

  • Excessive shipping charges were ranked as the most important factor by 35% of UK online shoppers

  • 50% refuse to pay premium rates for faster or fancier delivery

  • Omnichannel sales still depend heavily on physical stores, with £52 billion interacting across touchpoints

Why it matters: As competition heats up, brands can easily lose customers to cheaper or more transparent options if they don't reevaluate their fulfillment strategy. Optimizing for lower cost and higher convenience is now imperative for ecommerce success.

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