Thursday, December 7

🗣 Want to get in front of our audience? Start here…

🚨 In today’s newsletter 🚨

• What Amazon's UnBoxed 2023 means for ecommerce

• Who are the late holiday shoppers?

• How Amazon does same-day delivery

Let’s get into it👇

#1 - 🔮 A look into Amazon Unboxed 2024

📰 TL;DR - The annual Amazon Ads unBoxed conference reveals exciting new ad features for ecommerce brands. Sponsored TV opens doors for awareness-building. AI-powered creative tools help make campaigns more efficient. Enhanced analytics provide valuable insights for optimization.

Overall, Amazon is making moves to empower brands of all sizes to maximize their reach and returns through intelligent use of these latest offerings.

💡 Insight - I'm astonished by Amazon's new generative AI tool that enables sellers to easily create customized product images for campaigns. Over 50% of merchants have lacked visual assets, but now by uploading one base image, AI generates tailored scenes and backgrounds suited to your brand and products.

This feature removes a huge creative barrier, allowing individual sellers and agencies to develop visual campaigns that mirror major retail advertising. Carefully implement the AI to shape your aesthetic and reach high-intent consumers. With thoughtful use, automated visual personalization can drive conversions through relevance.

➡️ You can read the article here...

#2 - 📧 Close More Deals with Campaigner's High-Converting Email

Creating killer email campaigns is easy with Campaigner. Its intuitive drag-and-drop builder and customizable templates let you quickly build engaging, responsive emails designed to convert readers into buyers.

Don't settle for boring. Campaigner empowers you to incorporate capabilities like SMS, automation, A/B testing, analytics and contact segmentation to craft targeted messages tailored specifically to what your subscribers want to see.

Further personalize by integrating your email campaigns with social media profiles. Meet subscribers on the channels they already connect with you on for a cohesive experience across the board. Powerful workflows also handle repetitive tasks for you, freeing you up to focus on high-value activities.

With its robust all-in-one platform, Campaigner truly gives you everything needed to boost sales through strategic email marketing automation.

#3 - ⏰ Procastinating Holiday Shoppers?

📰 TL;DR - Procrastinators unite! This article explores the psychology behind late holiday shoppers. Did you know nearly half of consumers admit to leaving holiday shopping until December? Last-minute men especially drag their feet, with 1 in 5 not starting until the final month.

However, December brings out the shopper in all of us - over half prefer in-store buying. So merchants should prep for the holiday home stretch by stocking digital gift cards and ready-made bundles. Remember, determined December shoppers mean serious sales potential.

💡 Insight - Despite earlier holiday shopping, data reveals nearly half of shoppers still plan major purchases in December. This presents an opportunity to capture late gift-buying, especially among younger shoppers waiting on funds and procrastinating male shoppers.

Consider promoting digital gift cards, curating gift guides, expediting shipping, and preparing gift sets for hurried shoppers. The week before Christmas brings a swell of male shoppers seeking last minute gifts. Prepare for the Christmas Eve customer rush by ensuring sufficient inventory and POS readiness.

➡️ You can read the article here...

📣 Want to get in front of our audience? Start here… 

#4 - 🛠️ Things worth checking out

😎 AI - Here’s a short list of AI tools to analyze complex documents.

🤔 NICHES - This piece talks about how alcohol brands have a new marketing path in e-commerce.

🎨 CONTENT - 6 simple ways to identify ChatGPT-generated content.

💵 PAYMENTS - Did you know 15% of consumers spend money online to control time spent shopping?

📈 STOCKS - One e-commerce stock stock to choose over Shopify in 2024.

#5 - 📦 How Amazon Delivers the Same Day

📰 TL;DR - I know we're all enthralled by the logistics of same-day delivery, but have you contemplated the ripple effects beyond? This article sheds light on how Amazon actualized such expedited fulfillment, and how it radically
transforms customer behavior.

Like, did you know Amazon refashioned its US network into regional hubs, with algorithms now positioning inventory closer to patrons? As well, 60% of shipments in major metropolitan zones were same-day or next-day in the first half of this year. And once buyers can access faster shipping, they get pulled towards Amazon for more purchases.

💡 Insight - As an Amazon seller, you can ride their wave of future growth. With Amazon investing to stay competitive, new opportunities will come in fulfillment, advertising, infrastructure. To capitalize, ensure your systems, workforce skills, and models are forward-thinking too.

Consider what capabilities and partnerships you'll need in 3-5 years to grow with them. Evolve your talent and tech, foster innovation. Though challenging, leaning into Amazon's ambitions gives your shared success and a competitive edge. Move proactively with them.

➡️ You can read the article here...