Thursday, December 21

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🚨 In today’s newsletter 🚨

• Holiday shopping drives ecommerce app downloads

• Headless platforms drive competitive advantage

• Simple steps anyone can take to build an ecommerce site

Let’s get into it👇

#1 - 📲 How holiday shopping drives ecommerce app downloads

📰 TL;DR - I know we're all hyped up for the holiday shopping season, but are you thinking about what happens after? This article looks at the phases of shopper behavior across the year, and December is when determination sets in. Shoppers are resolved to finish their gift lists, with 46% of holiday spending occurring between Cyber Monday and Christmas Eve last year. And even after Black Friday and Cyber Monday, US buyers still had 50% of purchases outstanding. What's more, 50% of consumers enjoy post-holiday bargains.

💡 Insight - The last holiday app download season hasn't peaked yet, but you also must consider what comes after. This period traditionally starts increased app downloads, but it's far from the end. Now's an opportunity to retarget holiday app downloaders since you have their info—keep suggesting in-app purchases and touting loyalty program perks. Quick in-app fulfillment also becomes critical, so if you provide that, promote it! I always appreciate an in-app banner saying "order by [date] to receive your in-app goods by Christmas Eve.

➡️ You can read the article here...

 #2 - 🔄 How to Optimize Amazon Operations and Prevent Profit Loss

Amazon FBA's complexities—like lost or damaged inventory and incorrect fees—can consume 2-3% of seller revenue. If balancing these risks feels impossible, solutions like TruOps offer a lifeline.

TruOps provides real-time visibility into IT infrastructure threats and security landscapes. This unified view allows FBA sellers to get ahead of profit detractors and revenue erosion.

By leveraging TruOps' intelligent platform, you can target efficiency obstacles from an informed position and optimize operations. Say goodbye to preventable profit leaks and align your efforts toward sustainable growth.

➡️ Stop revenue leakage now by making the smart move

#3 - 🔍 Headless platforms drive competitive advantage

📰 TL;DR - Every single forward-thinking retailer is pumped about the rise of composable commerce, but are you contemplating how headless platforms cultivate competitive advantage? This piece investigates how modular architecture empowers flexibility, accelerated time-to-market, and scalability. For instance, did you know composable permits merchants to incorporate innovation at scale?

Additionally, composable acknowledges that client contact points are always fluctuating. And by distributing your components across discrete systems, you decrease the impact of potential outages. In essence, composable enables you to respond to market shifts and customer necessities quicker courtesy of its intrinsic agility.

💡 Insight - I truly believe the future of retail is composable. The pace of change feels blistering, but simply chasing every shiny new technology won't lead to meaningful competitive advantage. You've got to take a thoughtful approach - carefully analyzing your business, processes and platforms to pinpoint what's lacking and where a modular commerce architecture could help. Don't rip everything out to start from scratch.

But do start small, with a discovery phase examining your customers, people and current systems. This will ensure you build the right things in a flexible way that allows for constant innovation. That type of agility is how brands keep up with customers who expect nothing less. The composable approach paves the path to meet buyers wherever they are, connecting on their terms with the swiftness they demand.

➡️ You can read the article here...

📣 Want to get in front of our audience? Start here… 

#4 - 🛠️ Things worth checking out

😎 AI - How to AI is transforming the ecommerce experience

🤔 PREDICTION - 4 trends that will shape data-driven ecommerce in 2024

🛠️ TOOLS - AI Tools for SEO Content Briefs

💵 PAYMENT- How to find the right payment service provider for your ecommerce business

📈 STOCKS - Amazon vs. Shopify: which stock should you focus on?

#5 - 🛠️ 11 steps you can take to build an ecommerce site

📰 TL;DR - Building a successful e-commerce site may seem daunting, but following a few key steps can set you on the path to online retail triumph. This guide outlines 11 actions any fledgling entrepreneur can take, from identifying your unique value proposition to selecting an easy-to-remember domain name. For instance, did you know that robust market research helps you hone in on the precise needs of your target audience? Or that examining your competition reveals where you can improve on existing models?

What's more, choosing a quality hosting platform and avoiding the perfection trap might make the difference between a smooth launch and a sputtering start. While passion and persistence are non-negotiable, arm yourself with these fundamentals, and your virtual shelves could be stocked before you know it.

💡 Insight - Ask any successful ecommerce entrepreneur - you don't need a big budget or tons of technical skills to launch an online store. Focus first on identifying a target niche and value proposition rooted in real customer needs. Let that north star guide your site's purpose and design. Resist overthinking upfront - launch leanly instead. Hands-on experience will teach you more than theory.

Stay nimble, keep testing and optimizing based on data, not assumptions. Mistakes are learning ops, not failures. As you build an audience, let user behavior shape iterations. Ask questions, remove friction, highlight differentiators. With a customer-centric approach, your scrappy site can evolve into something remarkable.

➡️ You can read the article here...