Thursday Dec 5

Author

Crys A.
December 05, 2024

 đŸš¨ In today’s newsletter đŸš¨

  • Struggling to find creators who actually "get" your brand?

  • How CPG Brands Can Leverage Influencer Marketing for Massive Growth

  • AI Is Transforming Holiday Traffic Into Loyal Customers

  • 5 Tactics To Build a Year-End Campaign That Maximizes Revenue

  • Strategic Shipping: Reach Every Corner of the US in Just 3-4 Days!

  • Streamline Expenses, Prevent Fraud, and Claim Your Gift!

  • Latest News: Sales Report 2024: Thanksgiving, Black Friday, Cyber Monday and more

    Let's dive into it! 👇

#1 Minisocial

Struggling to find creators who actually "get" your brand?

Finding the right creators can be frustrating. You spend hours searching, reaching out, and briefing, only to end up with content that doesn’t align with your brand or resonate with your audience. And if you’re trying to scale this process, it quickly becomes overwhelming.

Platforms like Mini Social take the guesswork out of UGC creation. You submit a simple brief, and they handle everything—from matching you with hand-selected creators who align with your brand, to shipping products and ensuring timely delivery. You get fully-licensed, high-quality content without wasting hours on coordination.

It’s a smarter, scalable way to get the content you need while staying focused on growing your business.

Have questions?

#2

How CPG Brands Can Leverage Influencer Marketing for Massive Growth

Influencer marketing isn’t just for trendy brands—it’s a proven strategy for consumer packaged goods (CPG) brands to connect with audiences, drive sales, and scale rapidly. This guide explores how brands can build effective influencer programs, backed by examples of companies that nailed it.

Why this matters: Social media is the go-to platform for product discovery. If you’re not tapping into the trust influencers have built with their followers, you’re leaving sales on the table. Influencers provide authentic, scalable content that resonates better than traditional ads.

What you can do right now:

  • Find aligned influencers: Partner with creators who match your brand’s values and target audience. Tools like SARAL make it easy to identify and connect with influencers.

  • Personalize your outreach: Stand out with tailored messages and offers. Add handwritten notes or customized product kits to make influencers feel valued.

  • Leverage user-generated content (UGC): Repurpose influencer content across your ads, emails, and website for added credibility and engagement.

  • Track performance: Use unique discount codes or tracking links to measure the ROI of each influencer partnership.

  • Focus on long-term relationships: Treat influencers as partners, not just promotional tools. Invest in nurturing these connections for ongoing growth.

#3

Personalized Popups Using AI That Actually Convert Visitors into Customers

Generic pop-ups aren’t cutting it anymore—shoppers are tuning them out and leaving without buying. With this AI tool you can tailor personalized messages and engage your visitors in ways that actually resonate. 


Watch on Instagram to learn how AI is changing the game for e-commerce this season! 

#4

5 Tactics To Build a Year-End Campaign That Maximizes Revenue

The year isn’t over yet. Shoppers still shop in December.

While BFCM may be behind us, the post-holiday season leading up to New Year’s offers huge potential to capitalise on shopper momentum.

Here’s how to build a high-impact year-end campaign that maximises revenue and sets the stage for a profitable Q1.

1. Launch Post-Holiday Sales 🛍️

Shoppers are still in the buying mood, especially as they look to use gift cards or make exchanges.

Offer Clearance Discounts: Clear out leftover inventory with end-of-season deals like “Final Sale: Up to 50% Off!”

Create Buy More, Save More Offers: Incentivize larger purchases with tiered discounts (e.g., “Spend $100, Save 20%”).

Include Gift Card Promotions: Highlight that gift cards can be used for great deals.

Pro Tip: Use “Last Chance” messaging to create urgency and move inventory quickly.

2. Retarget Holiday Shoppers 🎯

Leverage your BFCM data to re-engage warm audiences who didn’t convert or only made small purchases.

Target Cart Abandoners: Offer a post-holiday incentive like free shipping or an exclusive discount.

Upsell and Cross-Sell: Retarget recent buyers with complementary products or bundles.

Use Dynamic Retargeting Ads: Highlight items shoppers viewed during BFCM but didn’t purchase.

Pro Tip: Create post-purchase campaigns for recent buyers to encourage repeat purchases.

3. Create a Year-End Gifting Campaign 🎁

Not everyone finished their holiday shopping during BFCM. Cater to last-minute shoppers or those exchanging gifts.

Promote items that make great “Thank You” or “New Year’s Gifts.”

Offer fast shipping options or in-store pickup for late purchases.

Include gift-wrapping services as a value-add.

Pro Tip: Use email campaigns to remind shoppers about unredeemed gift cards or loyalty points.

4. Optimize for Mobile and Speed 📱

Post-holiday shoppers are often on the go. Ensure your site is fast and mobile-friendly.

Test load times and optimize checkout flows for smaller screens.

Simplify navigation so shoppers can find year-end deals quickly.

Offer mobile-exclusive discounts to drive engagement.

Pro Tip: Use one-click payment options like Apple Pay or Google Pay to reduce friction.

5. Plan for Returns and Exchanges 🔄

Returns and exchanges are inevitable—but they can also drive additional sales.

Make your return policy clear and easy to find.

Offer store credit or incentives for exchanges instead of refunds.

Promote products that are commonly purchased as add-ons during exchanges.

Pro Tip: Use return-related emails as an opportunity to highlight clearance deals or upcoming promotions.

The year-end period is more than just an afterthought—it’s a chance to keep the momentum going and finish strong.

Align your campaigns with shopper needs, leverage data from previous sales, and create urgency & set the stage for an incredible start to the New Year.

Let’s make the final stretch of 2024 your most profitable yet! 🚀

#5

Strategic Shipping: Reach Every Corner of the US in Just 3-4 Days!

If you have limited inventory, and cannot afford to spread through your inventory across multiple warehouses, midwest is something we recommend as well. No matter the location, you can get to pretty much any corner of the US in 3-4 days, which would otherwise take up about 7 business days to reach from east to west for example.

#6

Demo BILL and choose your gift

Book your demo of BILL Spend & Expense to see how easy it can be to control overspending, help prevent fraud, and automate your financial operations.

Then, choose an exclusive gift—a Nintendo Switch, Apple AirPods Pro, Samsung 50" TV, or Xbox Series S.1

1Terms and Conditions apply: See offer page for more details.
Card issued by Cross River Bank, Member FDIC, and is not a deposit product.

📰IN THE NEWS

Thanksgiving sales hit $6.1B (+8.8%), Black Friday reached $10.8B (+10.2%), and Cyber Monday soared to $13.3B. Mobile shopping surged, accounting for 57% of Cyber Monday sales. Adobe projects total holiday online sales to reach $240.8B (+8.4% YoY), fueled by strong early discounts and growing consumer confidence.

Online returns are three times higher than in-store, with 30% of e-commerce purchases sent back. Offering a seamless, transparent return process builds trust and loyalty, while unclear or rigid policies risk customer loss.

Phishing attacks skyrocketed 2000% during Black Friday week, with scammers impersonating retailers like Walmart, Target, and Best Buy. Shoppers must stay vigilant, and businesses should ramp up cybersecurity to combat this holiday-season scam surge.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here