- DTC Daily
- Posts
- Thursday Dec 12
Thursday Dec 12
Crys A.
December 12, 2024
🚨 In today’s newsletter 🚨
How Tenth Street Hats Boosted Ad Revenue by 800%
iOS14: The Wake-Up Call That Revived Creative Marketing!
3 Static Ad Inspirations That You Can’t Miss
How Kopi Kanangan Brewed a Billion-Dollar Success Story
5 Last-Minute Holiday Campaigns That Can Boost Your Year-End Revenue
Free ChatGPT Guide
Latest News: How Retailers Prepped Their Supply Chains For 2024’s Holiday Crunch & More
Let's Dive Into It! 👇
#1
How Tenth Street Hats Boosted Ad Revenue by 800%
Here’s how they did it:
Tenth Street Hats, a nearly century-old brand known for its iconic headwear, was ready to expand its reach in the digital space. In 2017, they launched their first direct-to-consumer (DTC) sales channel, aiming to tap into a new audience and drive online sales. Within three months, they achieved profitability—and they’ve continued to scale ever since.
The results?
+800% increase in ad revenue
16+ profitable quarters
Achieved profitability within the first three months
The winning approach:
Targeted Paid Media Campaigns: Strategic ad placements across Google, Facebook, and Instagram were key in driving high-quality traffic and increasing conversions.
Optimizing the DTC Experience: Focused efforts on streamlining the online store helped create a seamless customer journey, encouraging repeat purchases.
Continuous Growth and Scaling: Over the years, the strategy evolved, optimizing ad creatives and refining messaging to maximize returns.
Key takeaways:
Effective paid media strategies can yield impressive returns and drive sustainable growth.
Early profitability is crucial for long-term scaling.
Continuous optimization is key to maintaining success in a competitive market.
Are your paid media efforts driving great results this holiday season?
Let us take a look under the hood and audit your campaigns.
#2
iOS14: The Wake-Up Call That Revived Creative Marketing!
Sure, iOS updates did make attribution harder among several other things, but there’s a lot of positive side to it as well! It has forced brands to really focus on what really matters - creative testing and customer experience!
#3
3 Static Ad inspirations that you can’t miss!
Here are 3 static ads from this week that I’ve absolutely loved. Feel free to take some inspiration from it.
Simple. Catchy. Clear.
And if you’d like to reduce your customer acquisition cost (CAC), you should be speaking to Sai already.
#4
How Kopi Kanangan Brewed a Billion-Dollar Success Story
Starbucks too pricey? Street coffee too inconsistent? Enter Kopi Kanangan—a brand that cracked the code by blending affordability with local flavors. Discover how they went from a simple idea to standing tall next to global giants without the premium pricing.
#5
5 Last-Minute Holiday Campaigns That Can Boost Your Year-End Revenue
The holiday clock is ticking, but it’s not too late to squeeze out some extra sales before the year ends.
Last-minute shoppers and procrastinators are still looking for deals—and you can be their savior!
Here are 5 last-minute holiday campaign ideas that can deliver quick wins and boost your year-end revenue.
1 . Flash Sales for the Procrastinators ⏰
Nothing grabs attention faster than a time-sensitive offer.
What to Do: Run 24-hour or even 4-hour flash sales to create urgency. Example: “Today Only: 30% Off Everything! Ends at Midnight.” Pro Tip: Use countdown timers in your emails and ads to amplify the urgency.
2 . Promote E-Gift Cards as a Lifesaver 🎁
For shoppers who are out of time or unsure of what to buy, e-gift cards are a perfect solution.
What to Do: Create ads or emails highlighting e-gift cards as a thoughtful, last-minute option. Example Copy: “Running Out of Time? Give the Gift of Choice with Our E-Gift Cards!” Pro Tip: Emphasize instant delivery to make it a no-brainer for late shoppers.
3 . Push Free Express Shipping or Pick-Up Options 🚚
Logistics are a major concern for late shoppers. Solve it for them.
What to Do: Highlight guaranteed delivery by Christmas with free express shipping or local pick-up options. Example Copy: “Order by [Date] for Free Express Shipping and Delivery by Christmas!” Pro Tip: Include a banner on your website with the exact shipping cutoff date to reassure customers.
4 . Holiday Bundles and Stocking Stuffers 🛍️
Bundled products and small-ticket items are great for last-minute gifts.
What to Do: Create pre-packaged gift bundles or promote stocking stuffer ideas. Example Copy: “Holiday Bundles Under $50—Perfect for Everyone on Your List!” Pro Tip: Offer ready-to-ship gift sets to reduce decision fatigue for customers.
5 . Leverage Retargeting for the Final Push 🎯
Your warm audiences (cart abandoners, past visitors, recent buyers) are the easiest to convert at this stage.
What to Do: Retarget these groups with “last chance” messaging or exclusive holiday deals. Example Copy: “Still Thinking About It? Don’t Miss Out—Last Chance to Save 20%!” Pro Tip: Use dynamic product ads to show items they’ve previously viewed.
Last-minute holiday campaigns can still deliver big results if you focus on urgency, convenience, and gift-ready solutions.
Shoppers are feeling the pressure—be the brand that makes their holiday shopping easy and stress-free.
#6
How To Use ChatGPT At Work
Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!
📰IN THE NEWS
With five fewer days between Black Friday and Christmas, retailers are leveraging early planning, AI-driven supply chain strategies, and extended campaigns to meet rising early holiday demand. Despite challenges like port strikes, sales are expected to grow by up to 3.5% year over year.
Target’s AI-powered Bullseye Gift Finder and Shopping Assistant are rewriting the rules of holiday shopping, offering hyper-personalized recommendations while making store teams faster and smarter.
TikTok faces a U.S. ban unless ByteDance sells its stake, following a court ruling over national security concerns. This could disrupt social media strategies and influencer incomes while highlighting growing scrutiny over data privacy
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.
If you want to reach our audience, email [email protected] or set up a call here