Thursday, August 29

B2B Business Marketing Opportunity

🗣NEW: A dedicated case study of your business. Reach 45,000 DTC brand owners: Learn more

Drivepoint

🎯 Your Q4 forecast doesn’t have to be a guessing game

Chances are you’re still dialing in the numbers for Q4. If you’re like most DTC brands, that means trying to compile data from 25 different sources, nail down your marketing agency, line up your offers, and then…somehow…duct tape that all together in your forecasting model.

It doesn’t have to be that way.

Brands like Oats Overnight, Simple Modern, Curology, Ibex, Graza, and immi are using Drivepoint to manage their forecasting and scenario planning. With Drivepoint, they are:

⬇️ Automatically importing data from Shopify, Amazon, QuickBooks Online, and NetSuite.

✨ Using AI to predict returning customer orders with 98% accuracy

🔀 Building and comparing multiple scenarios to understand the impact of potential offers

📦 Forecasting with confidence all the way through to inventory and cash

Sound good? That can be you, too.

Book a demo today and we’ll stand up a complete Q4 forecast using your real data in 48 hours, 100% free of charge.

LANDING PAGES

This is one of the best-selling themes on Shopify. It looks beautiful. It’s got all the elements you need for a product page.

But it’s simply not going to be high converting. Here’s why:

• This theme is designed for desktops.

• 80% of traffic for most e-commerce stores comes from mobile.

• A responsive site does not work in 2024. It needs to be designed for mobile first.

Here’s why the simple ‘pick a theme and configure’ approach fails:

• These themes prioritise aesthetics over conversions – Sure, they look great, but are they doing the heavy lifting needed to convert visitors?

• Every product is different – Filling in generic templates won’t work. How you sell must reflect the unique problem your product solves.

I’ve written down the advice I give to brands looking to increase their conversion rates in a short, actionable report. In just 15-20 minutes, you’ll learn what separates high-converting pages from those that struggle.

It’s called “The 2-Fold Conversion System: The Smarter, Faster, Optimized Way to Sell Your Product Online.”

Inside, I reveal the two sections that can make or break your product page.

I’ve also included 7 success models—real-life examples of product pages you can copy and adapt for your own store.

Here’s what The 2-Fold Conversion System will teach you:

• Why Customers Buy: Learn the psychological triggers that influence buying decisions, so you can craft product pages that speak directly to what motivates your customers to purchase.

• Making the Buying Decision Easy: Discover how to remove obstacles and make it effortless for visitors to go from browsing to buying, ensuring fewer lost sales and higher conversion rates.

• Capturing Attention in the First Fold: Master the art of creating headlines and value propositions that grab attention immediately, so visitors stay on your page longer and move toward a purchase.

• Structuring the Second Fold to Drive Action: Learn how to strategically place the “Add to Cart” button and key product information to drive clicks and encourage faster purchasing decisions.

• Mobile Optimization: Make sure your product page is fully optimized for mobile, so you don’t lose out on the 80% of e-commerce traffic that comes from mobile users.

 How much does The Two Fold Conversion System cost?

I’m am releasing this report on 6th September for $30.

Pre-order today to get it at 50% off for just $15. The report will be delivered to your inbox by 6th September.

Bonus for Pre-orders: Free Live Webinar

Pre-order now, and you’ll also get access to a free webinar where we’ll walk you through this training in depth.

You’ll be able to ask questions and get advice on how to apply these tactics to your own product page.

Kaushal Pratap - CRO Specialist

IBRAHIM’S NUGGETS

3 Nuggets to Drive Subscription Growth

Heyy!

Today we’re going to talk about subscriptions, and my goal is for you to get 1 or 2 nuggets to apply in your own business. I wanted to put together an email around subscription, with a focus on a few areas:

1. The type of subscription business

2. The offer & its benefits

3. Subscriber retention

The Type of Subscription Business

Your iPhone is probably being paid on a subscription model. Just because we’re talking about subscriptions, doesn’t mean you must sell a consumable! If you have a Soho House membership, that’s also a subscription.

These are the most common types of subscription businesses I see:

1. You sell a consumable product. Think coffee, protein bars, pre-workout powder, etc. It’s something that is consumed on a regular basis, and a subscription makes sense. I wouldn’t put frozen pizza here for example, because it’s not a routine based product, unless you think it is for you and there’s an audience around that does too.

2. You sell something that requires a scheduled replenishment. This could be filters for a shower brand, a humidifier, or something similar.

3. You sell a membership subscription with its own perks. These can be things like 20% off each new order, getting free shipping every time, or getting access to new products weeks before non-subscribers do.

Even if you sell apparel, you can build a subscription with the third option. The subscription model gives you the ability to drive cheap revenue. I call it “cheap” because they’re not paying a CPO tax (cost per order tax) to get these people to purchase again.

The Offer

What’s in it for the consumer? Generally, this is done in 1 or 2 ways:

1. A standard discount, say 10% to 20%, off the one-time purchase price.

   • Black Wolf Nation gives you 25% off. Olipop gives you 15% off. Amazon usually gives 5% or 10%.

2. Perks or benefits you get as a subscriber.

   • Free shipping. Always-on 20% discount. Access to new products 7 days before everyone else. Mystery items from the catalog with every order. Exclusive content (great for celebrity brands). Faster customer support with a dedicated number. Access to subscriber-only SKUs (great for design/color or scent variants) or sales.

Just because you think it is “convenient” to have your product on a scheduled delivery doesn’t mean that is how most people would perceive that. You’re drinking your own Kool-Aid if you truly believe subscription should be an “obvious” choice. You need to have benefits that they can’t get on Amazon from either your exact product or a close competitor.

Subscriber Retention

Just like any customer, you want to retain your subscribers. A brand I recently spoke to was able to 5x its subscriber base in 1 year (they started with a 4-digit subscriber count). For every customer, they make about 2x their CPA in customer LTV. But for subscribers, that’s closer to 5x LTV against the CPA. So, it’s important to keep these subscribers happy.

Here are a few ways to do that well:

• Send surveys often. Whether you send them by email or text or send surveys via Instagram DMs to everyone who tags you, make sure you’re constantly listening. You’ll immediately hear all the things it would take to extend the LTV, directly from your subscribers.

• Use a great subscription platform. Subscription platforms are all built on top of Stripe Payments, which is what holds the actual payment token for every subscriber. Stripe is your gasoline. The engine on top is the subscription app you choose. There are a few good subscription apps you can use such as Stay, Smartrr, Skio, etc.

• Innovate with content. The best way to keep your customers retained is stay top of mind. Continue being the brand someone was extremely excited about when they first subscribed. You have to build the brand and lifestyle around the brand.

Alright folks, that’s it for today!

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Have any questions that you need help with?

Ask here - and look out for Friday’s Issue where Ibrahim will answer them.