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The Winning Ad Testing Playbook: Stop Burning Budget & Scale Smarter
Crys A.
March 17, 2025
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In today’s newsletter
Out-of-home (OOH) Advertising Webinar: How Brands Can Drive Measurable Impact
Most Brands Burn Cash on Social. Here’s How to Fix It.
2 Days Left to Fix Your Ad Testing (and get a free ad account audit)
How much are code leaks costing your DTC business?
Latest News: Instagram Experiments with AI-Generated Comments on Posts & more…
Let's Dive Into It! 👇
Need FREE Strategy advice?
Email Marketing - Talk to Ibrahim
Running Paid Ads - Talk to Sai
Growing on Social Media - Talk to Hana
Out-of-home (OOH) Advertising Webinar: How Brands Can Drive Measurable Impact
Out-of-home (OOH) advertising is evolving rapidly. Brands can drive measurable success using data for strategic campaign planning and reporting.
Learn how to get started with OOH. Join us on March 19th for 30 minutes to learn how to optimize OOH campaigns, leverage data for better targeting, and prove ROI in a digital-first world.
What You’ll Learn:
-How brands are using data and technology to improve OOH targeting
-Best practices for measuring the ROI of OOH campaigns
-Tactical insights on how brands can complement digital marketing with OOH
-Real-world examples of successful OOH activations and their impact
-How to integrate OOH with digital marketing for a seamless brand experience
Demand gen or brand marketers: Join our webinar on 3/19 to add OOH ads that drive measurable results.
Most Brands Burn Cash on Social. Here’s How to Fix It.
Hana - Content Marketing Expert
Throwing content into the void? You’re not alone. Most brands skip the content funnel and go straight to ads—and it’s killing their results.
In Episode 2 of Scaling DTC Without Burning Cash, we break down the 3 content levels that actually move your audience from discovery to purchase.
💡Level 1: Get noticed (no selling!)
🤝Level 2: Build trust & connection
🛒Level 3: Drive action & conversions
Crocs, AG1, and Opoly are doing it right. Are you?
2 Days Left to Fix Your Ad Testing (and get a free ad account audit)
Sai Teja - Paid Ads Expert
Meta Ads Aren’t Getting Expensive—Bad Testing Is
Struggling to get results from your Meta ads?
You’re not alone. Most brands waste thousands on ad testing because they do it wrong.
❌ They test too little.
❌ They change too many things at once.
❌ They wait weeks to make decisions instead of days.
With the right system, you can:
✅ Find winning ads in 3 days with just $100
✅ Kill bad ads in 48 hours—before they burn more budget
✅ Scale only proven creatives, not guesses
Here’s the step-by-step process to test ads properly:
1️⃣ Test One Variable at a Time
Most brands test everything at once—new images, new copy, new audiences.
🚫 If an ad flops, you have no idea why.
🚫 If an ad wins, you still don’t know what made it work.
Instead, isolate one element at a time:
📌 If your CTR is low → Test 5 different images or videos.
📌 If people click but don’t buy → Test 5 different headlines.
📌 If engagement is weak → Test 5 different CTAs.
The key? Clean tests = Clear results.
2️⃣ Budget Smartly ($100 Plan)
💰 5 ad variations → $20 each = $100 total
🎯 Same audience. Same campaign structure. Same bid strategy.
⏳ Run for 3 full days—let the data decide before making any changes.
Meta’s AI rewards strong creatives—if you set up the test properly, you’ll see a winner fast.
3️⃣ Cut Losers in 48 Hours
Most brands panic tweak their ads too soon. Big mistake.
For 48 hours: DO NOTHING.
🚫 No budget shifts.
🚫 No toggling ads on and off.
🚫 No random edits.
At the 72-hour mark, the best-performing ad will be obvious.
4️⃣ Scale the Winners—Not the Losers
Once you’ve found your top-performing creative:
📈 Increase budget slowly—don’t double it overnight.
📊 Track performance at higher spend levels.
🔄 Keep testing new variations to stay ahead of ad fatigue.
The brands that scale profitably? They test smarter, not harder.
Want the Full Testing Framework?
We’re covering everything inside The Winning Ad Workshop on March 19:
🔥 How to test 5 ad variations in 3 days with just $100.
🔥 How to kill bad ads in 48 hours and scale only what works.
🔥 How we cut CPA from $65 to $30—without increasing spend.
$50 to fix your ad testing forever.
🚨 Only 2 days left. Join here:
How much are code leaks costing your DTC business?
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📰IN THE NEWS
Instagram is testing AI-generated comments and post suggestions to boost engagement and interaction. The feature aims to help users and brands maintain conversations, but raises concerns about authenticity and spam-like interactions. AI-generated engagement could enhance visibility, but balancing automation with genuine interactions will be key to maintaining trust and credibility.
Meltwater and Talkwalker are top social listening and analytics tools, each with unique strengths. Meltwater focuses on media monitoring and PR insights, while Talkwalker offers AI-driven analytics and deep social media tracking. Both help brands track mentions, sentiment, and trends. The right tool enhances brand monitoring, competitive analysis, and data-driven marketing. If media intelligence or social listening is key to your strategy, choosing the best fit can improve decision-making.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.