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The Ultimate Weekly Email Marketing Checklist
Crys A.
April 01, 2025
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In today’s newsletter
Weekly email marketing checklist to keep your revenue flowing
The $1B formula: viral fame without ads
Turn your Shopify brand’s email marketing into a profitability engine
Increase your DTC margin 4-15% with coupon protection
Latest News: What are ‘phygital’ experiences and how can marketers use them? & more…
Let's dive into it!👇
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Weekly email marketing checklist to keep your revenue flowing
In some parts of the word, people would have celebrated Eid yesterday, and in some parts, people would be celebrating Eid today. Either way, to everyone that is celebrating Eid, happy Eid-Ul-Fitr to all of you!
Coming to our today’s topic, if you’re serious about your email marketing game, you need to make sure you have a proper checklist so you don’t have to take blind shots. Here’s what you should be running through every single week:
Check your metrics. Open rates, click rates, conversion rates, revenue per recipient — the basics. But here’s the thing: Don’t just glance at them and move on. If something’s off, dig deeper. If your open rates are dropping, is it a deliverability issue? If your click rates are weak, maybe your CTA sucks. Figure it out.
Review your segments. Don’t treat your entire list like one big blob of people. Review your segments and make sure they’re still relevant. If you’re not sending targeted emails to your VIPs, high intent buyers, recent purchasers, and even the folks who haven’t bought in months, then you need to make this a PRIORITY.
Analyze your campaign performance. Look at how your recent campaigns are performing. Which emails are crushing it? Which ones are bombing? And most importantly, why? This is where you figure out what’s actually working and what’s just dead weight.
Tweak your automated flows. Your flows SHOULD NOT be “set and forget.” That’s just a catchy copy agencies use to market their services. Check your welcome flows, abandoned cart flows, post-purchase flows, all of it. Are the open rates good? Are the conversions happening? And if not, fix it. Tweak the copy, change the offer, test the timing — whatever it takes.
Check deliverability. Spam folders are where emails go to die. Keep an eye on your domain health, clean up your list regularly (build sunset flow for this), and make sure your emails are actually landing in inboxes, and not getting buried in spam.
Test something new. Every single week, make it a goal to try something different. A/B test a subject line, change up your visuals, try a different offer, or hit a new segment. The point is to keep improving, even if it’s just 1% at a time.
Plan your content calendar. Don't just wing it. Plan what’s going out this week and have a rough idea of what’s coming next. Whether it's a promo, a new product launch, or just a value packed email, make sure it’s all on the calendar.
At the end of the day, it’s all about making sure your emails are actually working and not just going out into the void. Treat this checklist like your weekly ritual, and your emails will start doing a lot better, instead of just cluttering up inboxes.
Alright folks, that’s it for today!
-Ibrahim
The $1B formula: viral fame without ads
Ashton Hall’s viral routine made Saratoga Water a status symbol, and their social team sat back while the internet did the work. Minimal effort, maximum impact.
Turn your Shopify brand’s email marketing into a profitability engine
Increase welcome flow revenue by 50%
Generate 15% more repeat purchases
Send shoppers to branded storefronts with a 20% conversion rate
Increase your DTC margin 4-15% with coupon protection
KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins
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📰 In the News
Phygital experiences blend physical and digital interactions to create seamless customer journeys. Examples include AR-powered try-ons, in-store QR codes, and smart displays that engage users both online and offline. Phygital strategies enhance customer engagement, drive conversions, and create memorable brand experiences by bridging the gap between digital convenience and physical interaction.
Influencer content that drives sales includes authentic product reviews, unboxing videos, tutorials, and comparison posts. These content types build trust, demonstrate value, and influence purchase decisions effectively. Leveraging the right influencer content can increase conversions, enhance brand credibility, and provide potential buyers with the confidence to make informed decisions.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.