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✅ The Only Meta Ads Checklist You Need

Author

Crys A.
April 03, 2025

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In today’s newsletter 

  • The only Meta ads checklist you need to stop wasting budget and start scaling

  • Turn ideas into reality: find customizable products instantly!

  • Eight Tests to Boost Your Conversions

  • Start and scale your e-commerce business

  • Latest News: J.C. Penney embraces social-first marketing with VaynerMedia hire & more…

    Let's dive into it!👇

Need FREE Strategy advice?

The only Meta ads checklist you need to stop wasting budget and start scaling

Running Meta ads isn’t a blind game.

Be it Scaling, Testing or Troubleshooting, You need a clear view of what’s working and what’s wasting your budget.

This simple weekly checklist breaks it all down — from ad performance to website issues.
It’s what I wish I had when I was scaling our client brands.

No more second-guessing. Just clear metrics and actionable insights.

Check it out, run through it, and watch your performance improving in 4 weeks.

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Eight Tests to Boost Your Conversions

I recently stumbled upon this fascinating article on conversion rate optimization tests over at OptiMonk. What really caught my attention was that some of these tests are incredibly easy to implement—something you can actually start doing today—and they’re proven to give real results!
Here are three tests that I found especially actionable:

1.Optimize Site Speed:
The article emphasizes that speed is crucial. A study by Portent shows that the first five seconds of page load can make or break a conversion. With simple tactics like image optimization, browser caching, and maintaining clean code, you can ensure your site loads in 0-2 seconds, giving you an immediate edge.

2. Add Scarcity to Create Urgency:
Scarcity isn’t just a buzzword—it’s a proven method to drive action. Phrases like “Only 2 left in stock” or “Limited-time offer” tap into the fear of missing out. Even something as straightforward as a popup with a countdown timer can push visitors to complete their purchase without delay.

3. Test Headlines on Your Landing Page:
Your headline is often the first impression visitors get. The article discusses A/B testing different headlines to see which one best captures your audience’s attention. For instance, Crown & Paw managed to boost their orders by 16% just by fine-tuning their homepage headlines.

CRO is a essential for any ecommerce site, and these tests are super simple to implement.

Start and Scale your E-Commerce business

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📰 In the News

JCPenney is shifting to a social-first marketing strategy and has hired VaynerMedia to lead the transformation. The retailer aims to modernize its brand and connect with younger audiences through digital storytelling and influencer-driven content. If legacy brands are prioritizing social-first marketing, it signals the growing dominance of social media in shaping consumer behavior. This move highlights the importance of authentic engagement and creative digital strategies for staying relevant.

A strong welcome email sets the tone for customer relationships, boosting engagement and conversions. Key elements include personalization, clear value propositions, and a compelling call to action. Automating follow-ups and segmenting audiences further enhances effectiveness. First impressions matter—an optimized welcome email can drive sales, build loyalty, and set the stage for long-term customer retention.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.