The Navigation Hack That’s Driving More Sales🚀

B2B Business Marketing Opportunity

🗣NEW: A dedicated case study of your business. Reach 50,000 DTC brand owners: Learn more

 In today’s newsletter 

• We found your brand a Valentine!

• Testing 10+ Meta Ad Concepts? Join The Discussion.

• Fix Your Website Navigation in 60 Seconds!

• DTC Playbook: Breaking Down OLIPOP's First Welcome Email

• Turn one-time buyers into repeat customers

• Latest News: Consumer Product Trends, Q1 2025 & more

  Let's Dive Into It! 👇

We found your brand a Valentine!

Let me introduce you to minisocial. 

👉With minisocial, you'll get perfectly targeted micro-influencer posts and fully-licensed UGC in one campaign (without having to put in hundreds of hours to get things moving). 

Ready to fall in love with the results? 😍

Brands like Plant People, Quip, Imperfect Foods, and AdoreMe are already using minisocial to see:

• 50% decrease in costs per add-to-cart

• 92% increase in organic video views

• TikTok ads performing in the top 1% CVR

• over a 30% increase on ROAS

Join minisocial and get content your entire marketing team will LOVE. 💘

It’s a perfect match. Book a call with them to see why 🥰

Testing 10+ Meta Ad Concepts? Join The Discussion

Meta advertisers, this convo on X is worth your time.

Everyone has their own way of testing ad concepts, but the real question is—what’s actually working right now?

If you're running 10+ concepts a week, how are you structuring your tests? CBO, ABO, big swings, slow burns? And if you need help making Meta ads actually work, book a call with our Meta Ads Geek, Sai 🚀

dtcdaily.news

View more on Instagram

Your website navigation could be silently killing conversions. 😱 A few simple tweaks can make all the difference—guiding shoppers effortlessly and boosting sales.

Want to see how top brands are getting it right?

✅ What’s Good:

• Warm, playful tone—“You’re Fam Now” kinda creates instant connection

• Clear differentiation—“We’re not like other sodas” directly sets them apart

• Strong health benefits upfront—fiber, prebiotics, low sugar, low calories

• Amazingg design—bright colors, engaging visuals make it feel fun and refreshing

• Flavor variety callout—showcasing 15 flavors taps into curiosity and choice

❌ What Could Be Better:

• CTA could be stronger—"Shop Now" is okay; “Try Your First Sip” would feel more inviting

• Missing social proof—a quick “100K+ happy customers” or a testimonial would add trust

My final thoughts:

Great energy, solid branding, but a bit of credibility could drive better conversions.

Turn one-time buyers into repeat customers

Black Crow predicts when your customers are most likely to repurchase if given the right nudge at the right time and automates pre-built flows to drive conversion.

Powered by a custom built AI model for your brand that personalizes product recommendations, these flows improve repeat purchase rates by 15%.

It seamlessly integrates with your existing email/SMS tech and consistently outperforms traditional setups with complicated logic that can be a burden to maintain.

Shopify brands with $2M+ in GMV get a $100 gift card just to take a demo.

Get a demo

📰IN THE NEWS

👉Consumer Product Trends, Q1 2025

The consumer product industry is evolving with key trends like sustainability, premiumization, and AI-driven personalization. E-commerce remains strong, but social commerce and direct-to-consumer (DTC) models are growing. Brands that adapt to these shifts can better meet changing consumer expectations and stay competitive.

👉Peloton sales fall 9% in Q2 as memberships slide

Peloton is struggling to sustain demand as home fitness trends shift post-pandemic, raising concerns about long-term growth. This signals a broader challenge for subscription-based and fitness brands—customer retention and adaptability are key. Businesses must evolve with consumer habits or risk losing relevance.

👉Chewy holds the top spot as overall satisfaction with online retail declines

Customer satisfaction with digital retailers is declining due to pricing, shipping, and service issues, per ACSI. Chewy, Amazon, and Nike lead, but overall expectations aren’t being met. Brands must enhance experience and logistics to stay competitive.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.