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- 🚀 The DTC Growth Hack: Automate & Scale Smarter!
🚀 The DTC Growth Hack: Automate & Scale Smarter!
Crys A.
February 12, 2025
In partnership with
B2B Business Marketing Opportunity
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In today’s newsletter
From Forecast to Funding: How Oats Overnight Scaled Smart
DTC Playbook: Olipop’s Social Media Strategy
How Top DTC Brands Save 8+ Hours a Week!
Latest News: Video’s Growing Role in Customer Engagement & more…
Let's Dive Into It! 👇
How to tell if your ads will perform before you spend any budget
Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?
With Neurons AI, you can.
It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.
Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.
We're talking 73% increases in CTR and 20% jumps in brand awareness.
DTC Playbook: Olipop’s Social Media Strategy
Hana Moosa - Content Marketing Expert
Olipop, despite being a prebiotic soda brand, carries a boozy, fun-loving personality. In a market shifting towards healthier beverages, they’ve successfully positioned themselves as the soda alternative with benefits. But what makes their social media stand out is how they go beyond just talking about the product—Olipop tells stories that make their soda an experience.
1. Tapping Into Pop Culture
👉 Squid Game Throwback – Core memories stick, and Olipop capitalizes on it by engraving their product into something relatable. This simple but effective reference keeps them relevant without forcing a direct sales pitch.
2. Exaggerated Marketing Done Right
👉 Away x Olipop Collab – When Away’s exaggerated marketing meets Olipop’s playful brand voice, the result is a suitcase filled with ice-cold Olipop. A visual that makes a soda look intoxicating without alcohol.
3. Gamifying Social Moments
👉 Super Bowl Drinking Game – Who said drinking games are only for alcohol? Olipop brings its playful edge by turning Super Bowl weekend into a game with a prebiotic soda twist.
4. Owning Meme Culture
👉 Monday Morning Mood – After a weekend of partying, Olipop flips the script by positioning their soda as the Monday cure. Smartly transitioning their Sunday-night “booze replacement” into a Monday morning pick-me-up.
5. Maintaining Trust with Health-Conscious Audiences
👉 Pro Golfer Collab – While Olipop leans into fun, they don’t forget their core health-conscious audience. A collaboration with a professional golfer reinforces credibility and trust for those who prioritize wellness.
6. Hitting the Nostalgia Factor
👉 Retro Aesthetic & 90s Vibes – Nostalgia sells, and Olipop taps into it by reimagining old-school soda flavors in a way that resonates with the 90s generation. A perfect fit for their brand identity rooted in wellness and nostalgia.
There’s a lot to take in from Olipop’s social media strategy.
But if you want to apply it to your brand, start here: Find Your Brand’s Personality.
Don’t just talk about the product—create a world around it.
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How Top DTC Brands Save 8+ Hours a Week!
Kaushal Pratap - DTC Owner
What if you could free up 8-12 hours every week without hiring a single extra hand? The fastest-growing DTC brands are doing exactly that—with automation.
Zapier works like ChatGPT for your workflows, effortlessly handling repetitive tasks so you can focus on scaling your business. Think: auto-sending Instagram leads to your CRM, automating email follow-ups, and more—all in just a few clicks.
No coding. No confusion. Just more time to grow. Want to see how it works?
From Forecast to Funding: How Oats Overnight Scaled Smart
A $4 million boost in EBITDA. A $20 million Series A funding round. A near-perfect 98% forecast accuracy. These aren’t just numbers—they’re the results of strategic, data-backed decision-making.
For Oats Overnight, scaling wasn’t just about demand—it was about timing. When faced with the challenge of expanding their production capacity, they didn’t rely on gut instincts. Instead, they turned to rigorous financial forecasting to determine the exact moment when growth would yield the highest returns. The results? Increased margins, smarter capital allocation, and a seamless scale-up that positioned them for long-term success.
So, how did they do it? Dive into the full story to uncover the strategy behind their remarkable growth.
đź“°IN THE NEWS
Video content is becoming a crucial tool for ecommerce brands. Short-form videos, live shopping, and interactive content are particularly effective in capturing consumer attention. Leveraging video can enhance customer experience, increase sales, and strengthen brand loyalty in a competitive digital landscape.
A recent Capgemini report highlights that artificial intelligence (AI) is significantly influencing global shopping behaviors. Consumers are increasingly discovering products through AI-driven recommendations, which personalize the shopping experience and streamline decision-making processes. Businesses that integrate AI into their ecommerce strategy can boost engagement and conversions, staying ahead in the digital marketplace.
From Prequel (skincare) to Kizik (hands-free footwear), and Ernesta (custom rugs); these brands are disrupting their industries through innovation, strategic retail partnerships, and strong consumer engagement. Keeping an eye on them reveals key trends shaping the future of DTC commerce.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.