Tariffs, Drop-offs & Chaos

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In today’s newsletter 

• Join DTC leaders at the 2025 CommerceNext Growth Show on June 24-26 in NYC

• Tariffs, Drop-offs & Chaos — But Survival Comes First

• Unlocking Customer Insights: How Heatmaps Can Transform Your Ecommerce Strategy

• See how top Shopify brands are leveling up their lifecycle marketing

• The Anatomy of a High-Performing Ad: 150 Days and Still Scaling

  Let's dive into it!👇

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• Paid Ads - Talk to Sai

• Growing on Social Media - Talk to Hana

Join DTC leaders at the 2025 CommerceNext Growth Show on June 24-26 in NYC

If you're leading growth at a DTC brand, this is an event you can't afford to miss. CommerceNext is the place for brands ready to scale smarter, grow faster and build lasting relationships.

Whether you're an ecommerce, marketing or tech leader, you'll get front-row access to actionable insights, emerging technologies and industry-shaping trends built to help you scale smarter and grow faster.

What can you expect at the Growth Show?

• Networking with leaders from brands such as Target, Tapestry, L’Oréal, Sephora and other iconic brands.

• Game-changing insights from powerhouse speakers at American Eagle, Sam’s Club, Wayfair, Foot Locker and many more.

• Sessions with actionable takeaways focused on digital marketing, AI, customer acquisition, retention, loyalty, omnichannel strategies & more

• Access to the Discovery Lounge with the latest ecommerce solutions from innovative tech companies

You’ll leave with fresh ideas, valuable partnerships and the tools to take your brand to the next level. No matter where you are in your growth journey, CommerceNext is the place to shape and sharpen your 2025 strategy.

Plus, take advantage of the most generous travel program in the industry.

Qualified retailers can receive up to $1,200 in travel reimbursement by participating in curated 1:1 sponsor meetings. Spots are limited—apply now to secure your spot.

Ready to accelerate your growth?

Tariffs, Drop-offs & Chaos — But Survival Comes First

If your orders have suddenly dropped this week, you’re not the only one. It’s not just a “slow day” anymore. Something bigger’s up.

Ugmonk’s seeing it. Other brands too. And yeah, tariffs might be playing a bigger role than we thought.

But here’s what we admire about brands like Ugmonk:

They’ve built quality, they’ve built loyalty, and they’ve kept manufacturing local. That gives them some leverage in moments like this—even with the tariff pressure.

Ibrahim’s currently working on a short playbook to help you navigate this chaos and get through it.

Right now though?

Forget scaling.

Forget experimenting.

Survival should be your #1 KPI.

Unlocking Customer Insights: How Heatmaps Can Transform Your Ecommerce Strategy

Unlocking Customer Insights: How Heatmaps Can Transform Your Ecommerce Strategy

I recently read this deep dive into ecommerce heatmaps, and it’s a must-read. The post examines three fascinating aspects of user behavior:

• Heat Maps: Visualize where your visitors focus their attention.

• Scroll Maps: See exactly how far down your pages your audience is engaging.

• Click Data: Understand which elements drive interaction on your site.

Why does this matter? These insights help you understand how users interact with your website and how to best optimize it to improve conversions.

Here are a few key points from the article:

• User Engagement Patterns: Discover which sections of your pages are capturing attention, so you can strategically place key elements.

• Content Visibility: Learn how far visitors scroll, helping you determine where to position crucial calls-to-action.

• Interaction Optimization: Pinpoint the most clicked areas to refine your design and boost overall engagement.

Continue reading…

See how top Shopify brands are leveling up their lifecycle marketing

• 3X the opt-in rate of your existing pop up

• Grow your subscriber list by 40%

• Increase abandonment flow revenue by 55%

See how it works

The Anatomy of a High-Performing Ad: 150 Days and Still Scaling

Huel is pushing this short-form video hard — it’s been running for 150 days. Framed as a casual “meal prep with me,” it introduces their ready-to-drink shake in a way that feels more like a personal tip than an ad.

🎯 What’s Working

• Hook that scroll-stoppers love: “Meal prep a week of lunches with me in under one minute” instantly signals value, speed, and simplicity — three things busy people care about.
  

• Effortless UGC vibe: No studio lights or scripted delivery. It feels like a real person talking through their life hack.
  

• Sharp benefit stack:
  
  

  • 35g protein

  • Vegan

  • Complex carbs = longer fullness

  • Zero prep, zero grocery run

  • Under $5/meal

  • 300M+ sold = trust signal
    

• Direct product tie-in: The shake is the hero — no distractions, no cutaways to lifestyle fluff.

💡 What You Can Steal

• Use time-based hooks (“in under 60 seconds”) to create engaging hook.

• Keep the pitch tight — highlight 3–4 real benefits, fast.

• Back up claims with a number — meals sold, price, grams, etc. Stats = trust.

Check the Heul ad here.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.