Sunday, Jan 26 (2)

Author

Crys A.
February 02, 2025

In partnership with

 DTC Playbook: Mila Edition 

The MìLà playbook is now live, packed with insights into how this dumpling disruptor is reshaping the DTC landscape.

Our team of experts has analyzed every part of the MìLà funnel—from their tech stack to their email marketing—and shared their expert commentary to help you learn from this phenomenal brand.

Meet MìLà, the modern Chinese food brand bringing chef-crafted dishes into consumers' homes. Co-founded by Caleb Wang and Jennifer Liao, MìLà has transformed from a local restaurant into a multimillion-dollar direct-to-consumer (DTC) sensation, selling authentic frozen soup dumplings nationwide. Producing over 150,000 dumplings daily—totaling approximately 54 million annually—MìLà's impressive growth reflects its commitment to quality and convenience.

Let's break down their funnel:

MìLà's brand is a shining example of modern DTC innovation, seamlessly blending tradition with bold, creative strategies.

Visual Storytelling and Humor: From vibrant packaging to playful ad campaigns, MìLà injects personality into every touchpoint, creating an approachable and fun brand identity.

High-Quality Consistency: The message of chef-crafted, restaurant-quality dumplings ready in minutes is reiterated across all platforms, leaving no doubt about their product's superior value.

Trust through Social Proof: With an impressive showcase of customer reviews, influencer collaborations, and community engagement, MìLà builds trust and loyalty at every step of the funnel.

Transparency and Authenticity: By highlighting their production process and cultural roots, MìLà strikes a balance between innovation and authenticity, resonating deeply with a diverse audience.

This cohesive approach, paired with engaging visuals and smart marketing, cements MìLà as a leader in its category, redefining how frozen food brands connect with consumers.

Their funnel includes a comprehensive breakdown of their:

  • Tech Stack

  • Ads

  • Social Media

  • Website

  • Email Marketing

By studying MìLà's approach, you can gain valuable insights into building a successful DTC brand that resonates with consumers and drives impressive growth.

P.S - The breakdown is free. You can directly access the board and do not even need to login.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here

#Sponsored

Increase Your Amazon Position Before Oct Prime Day

Send free products to Micro-Influencers using the platform Stack Influence which automates influencer collaborations at scale (get thousands of collabs per month). Brands like Magic Spoon, Unilever, and Farmacy have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

  • Pay influencers only with products

  • Increase external traffic Amazon sales

  • Get full rights image/video UGC

Increase your listings search positioning before Oct Prime Day is upon us!