Sunday, Jan 26

Author

Crys A.
January 26, 2025

 DTC Playbook: Graza Edition 

The wait is over! Graza playbook is now live, and it’s packed with insights into how this olive oil disruptor is reshaping the DTC landscape.

Our team of experts has analyzed every part of the Graza funnel—from their tech stack to their email marketing—and shared their expert commentary to help you learn from this phenomenal brand.

Meet Graza, the olive oil brand proving that simplicity is key to success. Co-founded by Andrew Benin, Graza has taken a no-nonsense approach to elevate olive oil from commodity to everyday essential.

What makes Graza stand out?

1️⃣ Simplicity:

  • Product names like Sizzle (for cooking) and Drizzle (for finishing) make it easy for anyone—novice or pro—to use their oils effortlessly.

2️⃣ A Fun Brand:

  • Quirky green squeeze bottles, playful illustrations, and a friendly tone make Graza approachable and memorable.

3️⃣ Showing the Product in Action:

  • Their marketing excels at demonstrating real-world use—think olive oil drizzles, sizzling pans, and recipe inspiration that makes cooking feel accessible and fun.

From $4.4 million in sales in 2022 to over $48 million in 2024, Graza’s meteoric rise has been driven by its simplicity, bold flavor, and smart marketing strategies. Their use of social media, influencer partnerships, and authentic storytelling has captured the attention of consumers and food critics alike.

We’ve broken down every part of their funnel—tech stack, ads, website, social media, and email marketing—and compiled it all into a detailed Miro board for you to explore.

P.S - The breakdown is free. You can directly access the board and do not even need to login.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here

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