Secret to Turning Products Into 7-figure Listings

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 In today’s newsletter 

• The Secret to Turning Products Into 7-figure Listings.

• Your Owned Channels Are a Goldmine (If You Use Them Right)

• Emails and Texts: A Smooth Journey for Your Customers

• DTC Playbook: Cuts' Meta Ads

• Latest News:

  Let's Dive Into It! 👇

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Your Owned Channels Are a Goldmine (If You Use Them Right)

Most brands still treat SMS like a broadcast tool.

They send a discount. They hope for sales. Then they wonder why retention sucks.

The real money? It’s in segmentation, urgency, and knowing exactly when to text.

• Hit VIPs with exclusive early access.

• Nudge abandoners before they ghost for good.

• Use actual urgency, not the fake countdown clock gimmicks.

And your community? It should be more than a nice engagement metric—it should be a profit center.

If you’re ready to double down on retention marketing this year, you should definitely book a call with Ibrahim. Let’s make your owned channels print money.

Most brands treat emails and texts like a megaphone—loud, repetitive, and easy to ignore. The great ones? They use them like a concierge, guiding customers smoothly from “just looking” to “take my money.”

Here’s how you do it right:

• Know Why You’re Messaging: A cart left behind, a product browsed, a package arriving soon—each moment needs a different message. No one wants a random “Hey, buy this” text.

• Hit the Right Timing: A cart reminder 30 minutes later feels helpful. Sending a discount after checkout? That’s just bad UX.

• Use SMS and Email the Right Way**:** Not everything needs a text. SMS is for urgency, email is for depth. Don’t send a 500-word novel via text.

• Let Customers Reply: If someone responds to your text, what happens? If the answer is “nothing,” that’s a problem. Two-way messaging makes people trust you.

• Make It Feel Human: “You left something in your cart” is robotic. Try: “Hey [name], still thinking about [product]? We got you—here’s 10% off.” Small tweaks, big difference.

Your emails and texts shouldn’t feel like marketing. They should feel like service. Do it right, and people won’t just buy—they’ll actually enjoy buying.

Alright folks, that’s it for today! Is there any topic when it comes to email, SMS and all things retention you’d like me to specifically write about? If so, you can suggest your ideas here.

Continuing our DTC Playbook series, this week we’re spotlighting Cuts Clothing, the rapidly growing men's apparel brand redefining the fashion industry. Founded in 2016 by Steven Borrelli, Cuts Clothing has achieved remarkable growth, with estimated annual revenue reaching $36.7 million.

Here’s what we’ll cover this week:

• Tuesday: Cuts – Ads

• Wednesday: Cuts – Social Media

• Thursday: Cuts – Website

• Friday: Cuts – Email Flow

Let’s kick off with the Ads - The channel responsible for spreading awareness & adding customers into the funnel.

Strengths

Engaging Hook:

• The ad immediately introduces the product with a clean, informative opening: "So these are the AO joggers made with cut signature versus knit fabric."

• It highlights key product attributes (soft, durable, designed for all-day wear), appealing to an audience that values comfort and quality.

Strong Visual & Product Detailing:

• The visuals, jump cuts combined with subtitles keep the ad engaging.

• The mention of clean stitching, premium fabric texture, and functional details (e.g., pockets) reassures potential buyers about the quality and craftsmanship.

• The "designed with precision" phrase builds credibility and positions AO Joggers as a thoughtfully made, high-end product.

Versatility & Lifestyle Appeal:

• The ad effectively conveys that these joggers are suitable for multiple occasions: "Transitions effortlessly from home to wherever the day takes you."

• This versatile positioning makes it appealing to both casual wearers and those who want stylish, functional athleisure.

Areas for Improvement

More Emphasis on Differentiation:

• The ad highlights the fabric’s softness and durability, but it doesn’t clearly explain how it stands out from other joggers.

• A line like “Unlike ordinary joggers, AO Joggers combine premium fabric with all-day comfort and modern style” could help reinforce its uniqueness.

Call-to-Action (CTA) Could Be Stronger:

• "Be sure to check them out." is too passive—it doesn’t create urgency or a direct incentive to purchase.

• A clearer, action-driven CTA like "Shop now and experience comfort like never before" would work better.

Opportunities for Testing

1. Feature-Focused vs. Lifestyle-Driven Messaging:

   • Test one version of the ad focusing on technical features (fabric, stitching, durability) vs. another that highlights lifestyle benefits (how they feel, where you can wear them).

2. Video to Carousel

   • While picking one of the above Messages, the ads can be made into carousel based stories to test out while including the social proof element.

3. Iterative Testing

   • As the opening video frame is engaging enough, the video can be tested against different hooks while retaining the flair of this video.

Overall Rating: 8/10

The ad does a great job of presenting AO Joggers as premium, versatile, and well-crafted.

However, it could highlight what sets it apart from competitors, and feature a stronger CTA to drive conversions.

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.