Reward Programs That Work

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 In today’s newsletter 

• Reward Programs That Work: Keep Customers Coming Back

• Unlock New Growth On Amazon

• Creative Testing Wins—But Is It the Whole Story?

• DTC Playbook - Cuts Clothing Social Media Strategy

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  Let's Dive Into It! 👇

You know, most brands throw together a points system and wonder why no one cares. A rewards program should feel like an advantage, not an afterthought. Here’s what I believe actually works:

• Give Instant Value: If customers have to do math to see the benefit, they’ll check out—mentally and literally. Make rewards clear and worth it from the start!

• Go Beyond Discounts: Everyone does “$1 = 1 point.” That’s expected. VIP perks, early access, surprise gifts, and exclusive products make people actually want to engage.

• Make Earning Easy: Points shouldn’t be tied only to purchases. Reward referrals, reviews, birthdays, and engagement. More ways to earn means more reasons to stay.

• Tiers Create Stickiness: If anyone can join, there’s no reason to care. Bronze, Silver, and Gol style programs keep customers invested and coming back!

• Out of Sight, Out of Mind: A forgotten rewards program is a useless one. Automated reminders, SMS nudges, and clear progress tracking keep it top of mind.

When done right, customers stick around longer, spend more, and actually use the rewards they earn.

Need help structuring a high-retention rewards program? Let’s chat.

Unlock New Growth on Amazon

Growing on Amazon takes more than great products—it’s about getting in front of the right shoppers. With affiliate marketing, you can:

✅ Drive high-quality traffic – Reach shoppers off Amazon by partnering with 8K+ vetted publishers, affiliates, and influencers.
✅ Control your commissions – Set CPA or CPC by product or creator to maximize ROI.
✅ Boost organic rankings – Amazon rewards external traffic with better search visibility and a 10% kickback.

Download the Guide

Creative Testing Wins—But Is It the Whole Story?

$50M run rate in 4 days. Zero website changes. Zero offer tweaks. Just relentless creative testing. But here’s the thing—does that mean creative testing alone is always the answer? Not necessarily.

Sometimes, a weak offer or a leaky landing page is the real problem. You can’t out-test a bad foundation. That said, if your fundamentals are solid, testing new creative can be the growth unlock you need.

What do you think? Is creative testing king, or is this just survivorship bias? Check out the discussion on X. It’s an interesting one.

Continuing our series on Cuts Clothing - today we dive into their social media strategy.

Fast fashion? Not here. Luxury you don’t need? Not their focus. Cuts Clothing has mastered the art of staying true to its brand values through social media. Rather than just selling clothes, they’ve built an aspirational lifestyle that speaks directly to their audience—high performers, creators, and athletes who push their limits. Here’s how they do it:

1. Value-Driven Content

Instead of constantly promoting their products, Cuts starts conversations that matter to their audience. Take this post on must-read books for example. It’s not about selling clothes but about reinforcing their brand values—growth, ambition, and discipline.

2. Mindful Consumption Over Fast Fashion

They encourage a balance between what you love and what you need, reinforcing their ethos of timeless, high-quality essentials over impulse-driven fashion.

3. Product Placement Without the Trends

Cuts integrates its apparel into the lifestyles of high-performing individuals—without relying on fleeting social media trends. Their content captures the slow living, high-productivity aesthetic their audience resonates with.

4. Community-Driven Drops

Through initiatives like Friday Projects, Cuts involves its community in product launches, giving them a sense of ownership over what they wear. Their Elevate Pique Short drop is a prime example.

5. Thoughtful Visual Storytelling

Their Pinterest-worthy content isn’t just aesthetic—it’s psychologically curated to evoke aspiration and ambition. Every post is designed to make followers want to be part of the lifestyle they promote.

Find Your Brand’s Ethos 

Cuts Clothing proves that branding is more than just aesthetics—it’s about standing firm in your values. Whether you’re an athlete, creator, or entrepreneur, their social strategy makes you feel like you belong. 

Until next time 🩶

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