📖 DTC Playbook: How Olipop’s Website Optimizes Conversions 🎯

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 In today’s newsletter 

• We found your brand a Valentine!

• DTC Brands Are Getting Ripped Off—Solution?

• How Dose Saved $120K & Boosted Margins by 4%

• Missed AG1’s $600 Million Dollar Funnel Breakdown?

• DTC Playbook: Olipop’s Website

• Latest News: Consumer Product Trends, Q1 2025 & more…

  Let's Dive Into It! 👇

We found your brand a Valentine!

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Brands like Plant People, Quip, Imperfect Foods, and AdoreMe are already using minisocial to see:

• 50% decrease in costs per add-to-cart

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• over a 30% increase on ROAS

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DTC Brands Are Getting Ripped Off—Solution?

We love a good idea, and when we come across one, we can't help but share it with our readers.

Imagine a tool that scans the internet for stolen brand assets—images, text, videos—then automates takedowns with one-click cease and desists, DMCA notices, and legal letters. That’s exactly what Oliver is building, and it’s something every DTC brand owner would dream of having.

We haven’t personally tried this yet (will let you know if we do), and this isn’t a sponsored post.

How Dose Saved $120K & Boosted Margins by 4%

Rapid growth can strain even the most promising brands, and Dose knew they needed a smarter approach to scale sustainably. By refining their financial strategy with Drivepoint, they optimized cash flow, improved margins, and built a more resilient business. The results?

💰 $120,000 saved annually
⏳ 240 hours reclaimed every year
📈 3-4% boost in gross margin

These strategic moves didn’t just help them manage growth efficiently—they set Dose up for long-term success. Want to see how financial precision became their secret weapon? 🚀

On Sunday, we shared an in-depth look at AG1’s $600 million dollar funnel and how it has redefined the DTC wellness space. But some of you mentioned the link wasn’t working—so we’re resharing it!

AG1’s cohesive focus on product quality, science, and endorsements has set a new standard in wellness marketing. From ads to emails, every element of their funnel builds trust and drives conversions.

Continuing our DTC Playbook series on Olipop, we've previously delved into their tech stack, advertising strategies, and social media presence. Today, we turn our attention to Olipop's website—a critical component in their direct-to-consumer success.

One of the standout elements of Olipop's product page is their use of images in the variant selection rather than simply listing variant names. Instead of making customers read through a dropdown menu or a plain text list of flavors, they present each flavor as a visual card, featuring the corresponding product image and a unique background color.

Why This Works:

1. Faster Decision-Making – Customers process images much faster than text. Instead of scanning words, they instantly recognize the product and make a selection more quickly.

2. Reduced Cognitive Load – When shopping online, ease of navigation plays a massive role in conversions. By displaying images, Olipop removes friction, making the browsing experience more intuitive.

3. More Engaging UI – A visually rich selection process keeps customers engaged, making them more likely to explore multiple flavors.

4. Stronger Brand Association – Each flavor has its distinct color palette and branding, reinforcing Olipop’s identity and making it easier for repeat customers to recognize their favorites.

This is a simple yet highly effective UX strategy that more e-commerce brands should adopt. The goal? Make variant selection feel seamless, engaging, and conversion-friendly.

Have you tested image-based variant selection on your product pages? If not, this might be an easy win to increase engagement and sales.

📰IN THE NEWS

👉Consumer Product Trends, Q1 2025

The consumer product industry is shifting towards sustainability, premiumization, and direct-to-consumer (DTC) models, with growing demand for eco-friendly and high-quality products. E-commerce remains dominant, but social commerce and AI-driven personalization are gaining traction.

👉Live selling startup CommentSold uses AI to generate shoppable, social-ready clips

CommentSold, a live-selling startup, is using AI to generate shoppable, social-ready video clips, making it easier for sellers to repurpose livestream content across platforms. This innovation streamlines social commerce, helping brands boost engagement and conversions with minimal effort.

👉How a human-centric approach could fix reputational disasters in 2025

A human-centric approach to crisis management can help brands recover from reputational disasters by prioritizing transparency, empathy, and accountability. This means actively listening to customers, addressing concerns authentically, and taking meaningful action rather than relying on generic PR statements. 

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

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