Monday, Sept 9

B2B Business Marketing Opportunity

🗣NEW: A dedicated case study of your business. Reach 45,000 DTC brand owners: Learn more

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Crush Meta Ads with This Simple Research Guide 🔑

Everyone Wants To Crush It With Meta Ads.

And there are 100s if not 1000s of courses on creating winning ads.

But nobody talks about the crucial ingredient.

It's Research.

Without it, even the best ads will fail.

With it, you'll hit the right audience at the right time with the right message.

& that's what you need to make our ad testing & scaling system work.

Why Research Is a Game-Changer For Our Ad Testing & Scaling System

Research is the key to making every ad dollar work smarter, not harder.

It helps you understand your ideal customer and how to speak directly to them.

With the right research, you can craft ads that don’t just get attention—they get results.

By analysing your audience’s behaviour, you can ensure that your ads reach the people most likely to buy.

It’s all about knowing what your customer wants before they even do, and that’s where research shines.

Research also keeps you ahead of your competitors.

When you know what they’re doing, you can outsmart them, offering something better that makes your brand the clear choice.

Finally, research helps you tackle customer doubts.

Every potential buyer has questions, such as, "Is this worth it?" "Will it work for me?"

You can answer these questions through solid research before they ask them, paving the way for smoother conversions.

What's The Best Way To Research?

I have created the below questionnaire to ask the right questions during your research phase.

This is the same doc we use to get a business download from our clients at Meta Ads Accelerator 

Solid Research is all about asking the right questions. This document is your guide to asking the right questions.

It helps you understand the business in depth and allows you to use those insights in ideating, crafting, testing, and scaling meta ads.

Here's the Link

Want Us To Execute Our Solid Ad Testing & Scaling System For Your DTC Brand?

IBRAHIM’S NUGGETS

Happy Monday!

Hope you a great weekend!

Today, I wanted to discuss a few key pieces you need to have ready before you launch a new brand..I mean, you can never be actually “ready”, but getting these things ready prior to launch will save you a lot of money post-launch.

Alright, let’s get into it..

1. A really good product

2. Really strong messaging

3. Great content

4. Organic Social

5. Right Tech Stack

I’ll cover the first 3 points today, and will share the last 2 points tomorrow.

1. A really good product

   • There’s simply no room for second-place products in 2024

   • What do I mean by a “really good product?” Your product MUST solve a problem for the end customer. It must fill a need in their life that makes them want to tell their friends or buy more

   • Here are some signs that you actually have a really good product:

     • Keyword: Organically. Paying for this stuff or only having friends and family members try your product and then give you “positive reviews” does NOT mean that you have a good product

     • Especially in DTC, you need at least 1,000 net-new customers who you’ve never interacted with to buy from you and organically tell you it’s good. Then you’ll know if you’re on the right track!

2. Really strong messaging:

   • The second most important thing that you need is really strong messaging. This is how you choose to communicate, and more importantly, differentiate, how you position your product or service

   • For example, how differently would you feel about Nike shoes if they messaged them as “Extremely cheap shoes made for $5/hour with basic materials?” vs “Premium athletic footwear for ultra high-performance athletes to excel at their sport”

   • This is obviously a bit of a harsh comparison to prove a point, but as you can see, the messaging really matters!!

3. Great content:

   • In 2024, nearly every business on earth would benefit from having more and better content. Marketing people call content, “creative” and it’s the driving force for every brand

   • For content, as I’ve talked about before, you need a robust media mix of videos and static images, great copy, photography, and UGC. I don’t want get into every single format today, but when you are thinking about launching your brand, here’s what I recommend:

     • To get polished images and product-in-use photos for your site, ads, and social media, do one studio shoot and one outdoor photo shoot every quarter or every 6 months

     • Then, send your product to 10-20 creators and have them make some variation of these 6 videos:

       • Unboxing and reviews

       • Product in use

       • A before and after usage comparison

       • Authentically sharing the benefits and value props

       • POV on how your product compares to competition/why it’s better

       • Day in the life/lifestyle content

     • Focus on testing 10-15 different angles and hooks with these creators. This alone will be enough to allow you to get to $1-3K/day

Alright folks, that’s it for today! I’ll see you tomorrow with the Part-2, where I’ll cover the Organic Content & Tech Stack.

Have any questions from me? Ask here, and I’ll answer it personally on Friday’s Q&As issue.

IN THE NEWS

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.